Blue Flame Thinking

MARCH 28, 2024

A strategic marketing plan is like a funnel. Use a marketing funnel strategy. The 3 Critical Phases of the Marketing Funnel There are many models varying in sophistication levels that offer ways to approach the marketing funnel. Three key phases of the marketing funnel drive this action.

Marketing Funnels 65

Marketing Funnels Top of Funnel Paid Content Paid Search Agency 65

SocialPilot

APRIL 26, 2024

These famous words by Stephen R Covey are especially true when it comes to social media. Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Why Should You Schedule Social Media Posts?

Social Media 90

Social Media Effectiveness Media Top of Funnel 90

Contently

DECEMBER 13, 2022

Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions. Creating Content for Engagement vs. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 138

Social Media ROI Media Cross-Selling 138

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

Social Media 70

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 70

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Marketing Analytics Tools 138

Marketing Analytics Tools Social Media Top of Funnel Analytics 138

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure. But social media doesn’t work this way. To me this was a red flag.

CMO 89

CMO Top of Funnel Thought Leadership Marketing Funnels 89

Marketing Insider Group

MAY 11, 2021

Only then can you create truly personalized, seamless experiences to guide your leads through the sales funnel successfully. Collect the right data: Develop a plan for collecting and organizing the data that will give you answers to your questions. engaging with a strategic marketing campaign that leads them down the funnel).

Lead Ranking 350

Lead Ranking Analytics Marketing AI Marketing Budget 350

Only B2B

APRIL 24, 2024

In the demand generation, marketers use a mix of active strategies (webinars, email marketing, paid ads) and passive strategies (content marketing, SEO, podcasting, social media marketing) to capture prospects’ interest in making a purchase. So, what’s the best way forward?

Demand Generation Agencies 71

Demand Generation Agencies Demand Generation Inbound Marketing Top of Funnel 71

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. Porch Group Media ) 42.3%

Top of Funnel 118

Top of Funnel Newsletter Planning Peer-to-peer 118

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Now, this data is no longer held exclusively to the owners of a company’s social media accounts.

Intent Data 125

Intent Data Top of Funnel Intent Urgency Marketing 125

illumin

MAY 2, 2024

They are also more likely to be shared on social media – boosting viewership and increasing reach. It is more important than any other factor when creating ads and planning customer journeys, with ad creatives determining 75% of the ad impact. Ads that are unique stand out among audiences and are more likely to foster engagement.

Multi-Touch Attribution 90

Multi-Touch Attribution Creativity Funnel Advertising Advertising Funnels 90

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 106

Social Media Template Work Management Marketing Management 106

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. Have a plan.

Top of Funnel 198

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Contently

DECEMBER 10, 2020

As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. Then the pandemic hit, and like other marketing leaders, I threw the plan right out the window. A prime example was our 2020 hosted events plan. Planning for more virtual events. 2020 is a year unlike any other.

Planning 216

Planning B2B Thought Leadership Top of Funnel Paid Search Agency 216

Oktopost

APRIL 9, 2024

Faster buyer journeys- Getting your messaging through to leads before they’ve even made a move toward a purchase means you won’t need to spend as much time nurturing them and convincing them to progress further down your sales funnel. At the same time, these campaigns also benefit significantly from planning and organization.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Velocity Partners

FEBRUARY 20, 2024

Effectively running always-on, full-funnel campaigns. Understanding the role of each paid media channel in your GTM strategy. Paid Media How have historical campaigns performed, including PPC, Paid Social, or Programmatic Advertising? Can we map out the entire funnel, detailing the owners and their responsibilities?

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Top Rank Marketing

APRIL 18, 2024

Full-funnel outcomes. But an exceptional podcast — especially one intended as content marketing — needs more planning and strategy. Content planning Treat your podcast as you would any content marketing endeavor — with plenty of research and your audience firmly in mind. Look for the keywords your audience is searching for.

B2B 128

B2B Demand Generation Agencies RSS B2B Thought Leadership 128

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. You can write content for a webinar and repurpose the event into a blog or social media post. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads. Finally, webinars are great for getting the word out.

Webinar Metrics 86

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 86

Stevens & Tate

NOVEMBER 13, 2022

As a homebuilder in an increasingly competitive market, getting ahead with your real estate marketing plan will give you an advantage on your competition and increase your value as a contractor. Marketing automation can (and should be) personalized and will help your leads matriculate through your sales funnel faster. Social Media.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

The Marketing Blender

MARCH 22, 2024

Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Top Rank Marketing

JANUARY 3, 2024

We’ve shared our predictions for content marketing and influencer marketing in 2024, What’s your master plan for, not just staying on track, but leading the pack this next year? An integrated, full-funnel approach is key to delivering a seamless experience.

Marketing & Strategy 126

Marketing & Strategy Marketing Strategy Planning Digital Marketing Funnels 126

Liveintent

MAY 24, 2021

. …But also consider layering your media plan. Why Facebook shouldn’t be the only channel on your media plan. On average, people spend 144 minutes on social media sites every day. Need to move those who visited your product page for your new lipstick line down the funnel? Here’s why.

Media Plans 127

Media Plans Cost per Acquisition Planning Facebook 127

Stevens & Tate

NOVEMBER 29, 2022

Not all buyers are created equal, and depending on what stage in your sales funnel a buyer lands can dictate the type of marketing they’re ready to receive. In order to accomplish this, though, you must know exactly who your buyer is, where they are in your sales funnel, and what content they need.

Top of Funnel 110

Top of Funnel Media Funnel Advertising Marketing Funnels 110

Martech

MARCH 2, 2023

With increasing pressure to prove the value of marketing , smart CMOs are turning to marketing mix modeling, or MMM, to improve media performance and quantify their impact. or “How will a 10% change to upper-funnel media impact bookings?” This leads to a media mix that is more effective overall for the same budget.

Marketing Mix 99

Marketing Mix Marketing Attribution Lead Ranking Planning 99

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Branding Brand Identity 171

Launch Marketing

NOVEMBER 17, 2021

As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. There are many different areas of marketing where you can dedicate a portion of your marketing plan, but it’s critical to assess which areas need it the most, especially when you add budgeting constraints to the mix.

Organization 133

Organization B2B Marketing Planning Marketing Budget 133

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 109

Top of Funnel SEO B2B Paid Search Agency 109

Martech

APRIL 25, 2024

That’s over thirty years of biological, psychological and social diversity, not to mention varied interests, economic means, technological proficiency and media consumption habits. Finally, Millward Brown research shows desktop is preferred to mobile for online shopping, making it a priority among lower-funnel tactics.

Television marketing 108

Television marketing Planning Paid Search Agency Peer-to-peer 108

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Many media platforms provide brand lift studies. Ask your representative or customer support for guidance.

B2B Marketing 101

B2B Marketing Trends B2B Planning 101

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 135

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 135

Binary Demand

FEBRUARY 23, 2024

This ensures campaigns are efficient, funneling only sales-ready prospects into the pipeline. Businesses are armed with a treasure trove of customer insights, ranging from purchase histories and online habits to interactions with customer service and social media vibes.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 4, 2023

An action takes place in an environment you didn’t plan for. But what if the recipient has forwarded the email, or has posted the link to social media? What if your emoji-powered emails are also sent to messaging apps or posted to social media and end up creating a mess? Dig deeper: If it’s not a sales funnel, what is it?

Work Management 105

Work Management Marketing Management Marketing & Strategy Marketing Strategy 105

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Planning 94

Planning Spending Marketing Plans Advertising Agencies 94

Choozle

JULY 5, 2022

Reviewing campaign results can help you identify successful media tactics while still leaving room to experiment with powerful programmatic channels such as connected TV (CTV), video, and podcasts. Full-funnel budget alignment. Taking a full-funnel marketing approach will help. So, where do you start?

Budget Programs 80

Budget Programs Advertising Agencies Paid Search Agency Allocation 80

Digilant

SEPTEMBER 25, 2023

With more people shopping online, there’s ample opportunity for advertisers to create timely and memorable touchpoints with consumers to move them down the funnel over the three-month season. With this in mind, we suggest a three-pronged approach to move consumers down the funnel over the coming months.

Top of Funnel 59

Top of Funnel Campaigns Funnel Advertising Media 59