Deepening B2B customer relationships with “the funnel beyond the funnel”

Biznology

You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. funnel.” For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities.

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Email Marketing Automation Strategies to Optimize Your Marketing Funnel

SendX

It can help you remain in touch with your leads, help you develop a much deeper relationship thanks to more engaging content, streamline your entire marketing funnel, and ensure your business remains top of mind for customers. email marketing email automation marketing funnel optimization

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An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

How to Build a Facebook Ad Funnel

Single Grain

That’s where ad funnels come in. In this post, we’re going to take a look at how you can set up ad funnels for optimal success – and we'll go over a few templates for what this might look like, too. What Is a Facebook Ad Funnel? 2 Examples of Facebook Ad Funnels You Can Use.

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.

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Intent Data in your Marketing Funnel: The Challenges and Strategies

Marketing Insider Group

The post Intent Data in your Marketing Funnel: The Challenges and Strategies appeared first on Marketing Insider Group. Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies.

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Bubble in the Funnel

ViewPoint

Snatching support away from these territories will cause what I call a ‘bubble in the funnel.’ Companies are making decisions right now that will cause a bubble in the funnel that will last for months, if not all of 2017.

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The Danger in Managing to the Funnel

ANNUITAS

While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel. Blog Buyer''s Journey Demand Generation Funnel management Funnel metrics

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention. It's 2019. Business models have shifted.

Branding as a full funnel journey

Biznology

This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. That’s especially true when compared to the awareness, consideration, and affirmation or upper parts of the funnel.

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The Funnel Beyond the Funnel: Deepening B2B Customer Relationships

Fusion Marketing Partners

Guest Expert Contributor B2B Marketer B2B Marketing Customer Relationships Sales FunnelI’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and […].

How a Product Funnel Makes Blogging Profitable

Writing on the Web

Building a product funnel on your blog is key to making all your hard work profitable. As I explained in my previous post , a great product funnel provides your readers with an opportunity to get to know you, like you and trust you.

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A quick guide to conversion funnel optimization

Conversica

If marketers do not take care to analyze each stage of this customer journey, there will be a significant number of leads that fall out of the funnel, never to return. The best way to take advantage of all leads that are initially engaged is to optimize your conversion funnel.

Maximize Your ABM

Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC

Achieve full cycle ABM: Moving beyond the top of the funnel. If you are considering implementing account-based marketing, chances are you have also explored technology options.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

Demand & Lead Generation Marketing Strategy bottom of funnel leads data driven marketing lead funnel lead generation marketing strategyData-driven marketing is much more than a buzzword; it’s a very smart way to apply what you learn from metrics to your marketing programs.

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Influencer Marketing: It’s Not A Funnel

Marketing Insider Group

The post Influencer Marketing: It’s Not A Funnel appeared first on Marketing Insider Group. Influence marketing is all the rage. Influencers get paid big bucks to capitalize on their large networks in hopes that the brands they recommend will fly off the shelves.

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How to Create the Ultimate Marketing Funnel (Templates Included)

Single Grain

Some business owners are moving away from the term “marketing funnel” because they think it’s too mechanical or simplistic to describe the lead nurturing sequence by which customers move from awareness to purchase. What Is a Marketing Funnel? Example 2 : An Effective Marketing Funnel.

CX Mid Funnel: Getting Past Traffic to Conversions

Biznology

We’re in the process of joining Conductor’s partner ecosystem because our clients see the value of the intersection of SEO and behavior-based personalization to improving mid-funnel progression. There was little discussion about what happened beyond the top of funnel.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

And the best part is, it can apply to content for all stages of your funnel! Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program.

How do you optimize a conversion funnel?

Net-Results

So how do you optimize a conversion funnel? 4 easy steps: Define the steps in your conversion funnel Gather data on conversion rates between each step Identify the bottlenecks in your funnel using the gathered data Experiment with methods of getting your bottlenecks unblocked.

Implementing Full-Funnel Content

Kapost

The post Implementing Full-Funnel Content appeared first on Kapost Blog. According to the Content Marketing Institute, 88% of B2B marketers are focused on creating “more engaging and higher quality content”—or at least planning to do so in the coming year.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. I will be addressing the following: What is top-of-funnel content?

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TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

Marketing Insider Group

What have you done for the top of your marketing (TOFU) funnel lately? Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […].

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How to Use Video Throughout the Buyer's Journey

Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT

Enjoy A Demand Funnel Cocktail

Marketing Insider Group

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. And I agree with Craig Rosenberg at Focus, that “every organization should make the effort to depict its revenue funnel on one page.

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Rethink Marketing Podcast: Focus on the Funnel

Act-On

Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring Podcast Reports & Analytics

How to Improve Full Funnel Conversion Rates

bizible

The main goal of marketing is to get prospects to find you, and then convert through every stage of the funnel on their way to becoming a customer. This post will walk marketers through multiple steps they can take to improve full funnel conversion rates.

Buyers Don’t Care About Your Sales Funnel

ANNUITAS

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything.

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Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Marketing 101: Flywheel vs Funnel

TrustRadius Marketing

If you’ve been in marketing for a while, you know funnels inside and out. Funnels are the mechanisms that convert leads into customers. Over the past few years, the relevancy of the funnel has slowly died out, leaving room for a new, digitally-informed strategy to take its place.

Why Taking A Full-Funnel Marketing Approach Is Critical

bizible

If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Full-Funnel Paid Media. Full-Funnel Content Marketing.

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Integrating Social Leads into the Demand Generation Funnel

The Point

Precious few B2B marketers can show true ROI from organic social activity, and even less are using organic social media in a systematic way to either generate social leads or drive those leads through the demand generation funnel.

Content Marketing Can’t Just Be a Top-Funnel Activity

Contently

The best content marketers have gotten pretty comfortable mastering the top of the funnel. The Limits of a Top-Funnel Mindset. One of the most worst things we can do is treat content marketing as just a top-of-funnel activity.

Tips To Power Your Sales Funnel With Video Content

Modern Marketing

Top Of Funnel. Middle of Funnel. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard.

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The Story Funnel-Matrix: Create Better Content With This Simple Diagram

Contently

The Story Funnel-Matrix. The funnel-matrix has two dimensions. The first maps loosely to the stages of a typical marketing funnel: awareness, consideration, and acquisition. This brings us back to our funnel-matrix. These are timely + top-funnel stories.

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