Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

One of the easiest ways to visualize the buyer’s journey is to apply it to a marketing funnel. What’s a Marketing Funnel? Knowing how to work the top of the buyer’s funnel to attract prospects is something that marketers typically do very well. Why Are Marketing Funnels Useful?

Funnel 136

Marketing Funnel Management Best Practices

Reachforce

If you use the marketing funnel, there are some tweaks to the process you can make to yield better results. Here are a few best practices to tweak your marketing funnel to […].

Trending Sources

Matrix of 31 Marketing Funnel Metrics [Infographic]

bizible

Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. Take a look at this matrix of 31 marketing funnel metrics to see which ones your team uses, as well as which ones would be worth adding to your reports. Top-of-Funnel Metrics. Middle-of-Funnel Metrics.

Funnel 126

Bubble in the Funnel

ViewPoint

Snatching support away from these territories will cause what I call a ‘bubble in the funnel.’ Companies are making decisions right now that will cause a bubble in the funnel that will last for months, if not all of 2017.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.

25 B2B Engagement Tactics For All Marketing Funnel Stages

bizible

At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.

Funnel 131

Buyers Don’t Care About Your Sales Funnel

ANNUITAS

I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything.

Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing

Act-On

Once you’ve implemented these three data-driven marketing strategies to increase highly qualified, bottom-of-funnel leads, you should move on to more complex strategies such as data analysis on online social interactions, online search behavior, and consumer surveys.

Funnel 100

How to Power Your Sales Funnel With Video Content

Modern Marketing

Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.

Funnel 113

Fix your Funnel with Predictive Marketing and Sales

Lattice

And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. While it may be hard to believe, Q4 is just around the corner.

Understanding the Stages of Your Sales Funnel [Infographic]

Marketing Insider Group

Think of a sales funnel as a device you can use to create customers. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […].

Funnel 102

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

Looking for techniques to help populate your online marketing funnel? 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

Funnel 108

Why Taking A Full-Funnel Marketing Approach Is Critical

bizible

If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Full-Funnel Paid Media. Full-Funnel Content Marketing.

How To Map Content To Your Conversion Funnel

ScribbleLive

For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. The top of the funnel is wide, representing early-stage contact with a large audience. Prospects reach the end of the funnel when they make a purchase.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue.

Funnel 141

How to Match Great Content to Your Sales Funnel

Modern Marketing

Navigating the Sales Funnel. Top of the Funnel. The top of the funnel includes content related to the topic of your industry and offering. This stage of the funnel is all about helping, not selling. Middle of the Funnel. Bottom of the Funnel.

Funnel 126

From leads to longevity: 2 ways to move leads down the sales funnel

Biznology

The answer: you find an effective way to move them down your sales funnel. Based on what content they click on, your campaign can be set up to automatically deliver the subscriber additional content on that subject that works them through the sales funnel.

Boost Revenue with the Right B2B Marketing Funnel

Great B2B Marketing

B2B Marketing Buyer's Journey Marketing Funnel Buying JourneyOne of the most important decisions to be made when designing a lead-to-revenue (L2R) strategy is the type of B2B […].

The Danger in Managing to the Funnel

ANNUITAS

While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel. Blog Buyer''s Journey Demand Generation Funnel management Funnel metrics

Branding as a full funnel journey

Biznology

This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. That’s especially true when compared to the awareness, consideration, and affirmation or upper parts of the funnel.

How Marketing Can Move The Dial On Down-Funnel Metrics

bizible

Conventional B2B marketing is all about lead generation—filling the top of the funnel and allowing the numbers game to play out. Lead-centric organizations primarily grow their business by expanding the top of the funnel—the amount of leads generated.

7 Things You Need to Fix in Your Marketing Funnel

Reachforce

If your marketing funnel isn’t performing up to expectations, there are several reasons why that could be. Some common mistakes can derail your efforts, or at least cause your efforts to not produce to their full potential. Here are some fixes to look into as soon as possible.

Customers Are a Critical Piece of the Sales Funnel

Salesfusion

The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction

Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages

Influitive b2b

That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of. This post was updated on August 25th, 2016.

Using Top-of-Funnel Content to Drive SEO Results

KoMarketing Associates

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. I will be addressing the following: What is top-of-funnel content?

Account-Based & Top-of-the-Funnel Marketing

Captora

Engagio’s CEO Jon Miller collaborated with our CEO Paul Albright last week to highlight the importance of Account-Based and Top-of-the-Funnel Marketing. The post Account-Based & Top-of-the-Funnel Marketing appeared first on Captora Blog.

Content Strategy: What Works to Move Customers Down the Funnel

emedia

Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel.

Adventures in Flipping Funnels

LeanData

Hence: Turn that traditional sales funnel upside down and concentrate on key accounts. SAN FRANCISCO — The first indication that # FlipMyFunnel would be an unconventional conference came even before entering the downtown building.

TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters

Marketing Insider Group

What have you done for the top of your marketing (TOFU) funnel lately? Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […].

The B2B Marketing Funnel Is Dead

bizible

The marketing funnel has been a mainstay for B2B marketers seemingly forever. As soon as the marketing efforts successfully get the visitor to fill out a form, the funnel ends. The marketing funnel gives a clear and straightforward goal for marketing strategy and tactics: leads.

Turning the Funnel on its Head

Vidyard

According to Terminus, you can think of ABM as a different way to see the traditional sales and marketing funnel. The ABM funnel. Maybe it’s time for you to turn your funnel around. The post Turning the Funnel on its Head appeared first on Vidyard.

4 Ways to Optimize the Middle of the Funnel

Modern B2B Marketing

Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. What is the middle of the funnel? The middle of the funnel, or MOFU, is like a valve. Why focus on the middle of the funnel?

What Does “Full Funnel Marketing” Really Mean?

ViewPoint

The core idea behind this book is that marketers need to embrace and take responsibility for the entire sales funnel, not just the top half. The book covers a wide range of “full funnel marketing” areas, including technology, sales enablement, productivity best practices and more. What pushback have marketers had to the idea of working the entire funnel? Talk more about that, how has the perception of marketers changed with a Full Funnel Marketing approach?

How the Marketing Funnel brings order to your marketing plan

Direct Response Coach

Are you familiar with the marketing funnel? You may know it as the sales funnel or the lead funnel. The post How the Marketing Funnel brings order to your marketing plan appeared first on McCarthy and King Marketing. Whatever the name, I think it’s very useful graphic.

Order 48

4 Value Selling Tools to Move Leads Down the Funnel

Modern B2B Marketing

In this blog, I’ll explain how you can use value selling tools in conjunction with your digital marketing platform to enhance the buyer’s journey and ultimately grow your revenue: Build Awareness at the Top of the Funnel. Get Conversions to the Middle of the Funnel.

Beyond The Metrics: Why The Marketing Funnel Is Incomplete

Captora

The key to funnel efficiency is the intersection of the varied roles at every stage. Maybe your funnel skips SLA, or all new leads get directly assigned to sales. The post Beyond The Metrics: Why The Marketing Funnel Is Incomplete appeared first on Captora Blog.

Why Funnel Visualization Matters For B2B Marketers

bizible

One of the most important visualizations for B2B marketers is the pipeline funnel -- being able to see how prospects filter through every stage from open leads to the closed-won deal. Campaign Member Marketing Funnel. Lead Source Marketing Funnel.

The Power Of Full Funnel Marketing: Q&A With Matt Heinz

Marketing Insider Group

Leading B2B marketers are “full funnel” marketers. The post The Power Of Full Funnel Marketing: Q&A With Matt Heinz appeared first on Marketing Insider Group.

5 Mid-Funnel Lead Nurturing Mistakes

Modern B2B Marketing

At the top of your sales funnel, you’re looking to simply educate and entertain your potential customers, laying the foundation for your customer-company relationship. At the bottom of the funnel, prospects are making final sales decisions, and need product-specific info.