How to Create the Three Parts for Any Sales Funnel
MARCH 17, 2017
What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales.
Matrix of 31 Marketing Funnel Metrics [Infographic]
FEBRUARY 23, 2017
Marketing funnel metrics are always at the forefront of a B2B marketer’s mind. Take a look at this matrix of 31 marketing funnel metrics to see which ones your team uses, as well as which ones would be worth adding to your reports. Top-of-Funnel Metrics. Middle-of-Funnel Metrics.
25 B2B Engagement Tactics For All Marketing Funnel Stages
FEBRUARY 15, 2017
At which of the marketing funnel stages are prospects prepared for various types of outreach? Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events.
Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
DECEMBER 17, 2015
One of the easiest ways to visualize the buyer’s journey is to apply it to a marketing funnel. What’s a Marketing Funnel? Knowing how to work the top of the buyer’s funnel to attract prospects is something that marketers typically do very well. Why Are Marketing Funnels Useful?
Flip My Funnel - Guide To B2B Account Based Marketing
As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies
Fix your Funnel with Predictive Marketing and Sales
JULY 19, 2016
And since Q4 is historically the biggest quarter for most sales teams, now is the time for companies to identify any issues with their revenue funnel, and determine ways to fix those problems so Q4 is a runaway success, not a flop. While it may be hard to believe, Q4 is just around the corner.
The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
FEBRUARY 2, 2017
The list is broken down by stage of the funnel. In line with the pipeline marketing concept, we believe that marketing campaigns can and should have an impact at each stage of the funnel -- all optimized for generating revenue.
What Funnel Flipping Means to Me
FEBRUARY 25, 2016
I attended the Flip My Funnel conference in San Francisco today, which was exciting in that it was the first conference I have attended that was completely dedicated to Account-Based Marketing (ABM) – a topic I am very passionate about.
Why Taking A Full-Funnel Marketing Approach Is Critical
JULY 7, 2016
If you’re a B2B marketer, you are more than likely familiar with the buyer funnel. In its simplest form, there is the top of the funnel (TOFU), middle of the funnel (MOFU), and the bottom of the funnel (BOFU). Full-Funnel Paid Media. Full-Funnel Content Marketing.
An SEO’s Guide to Bottom-of-Funnel Keywords
OCTOBER 21, 2016
We’ll discuss methods to research based on the funnel stage, specifically bottom-of-funnel keywords in today’s blog post. Marketing Funnels and Keyword Research. Top of Funnel: Awareness. Middle of Funnel: Evaluation. Bottom of Funnel: Conversion.
Three Ways to Increase Bottom-of-Funnel Leads Using Data-Driven Marketing
JANUARY 13, 2016
Once you’ve implemented these three data-driven marketing strategies to increase highly qualified, bottom-of-funnel leads, you should move on to more complex strategies such as data analysis on online social interactions, online search behavior, and consumer surveys.
Buyers Don’t Care About Your Sales Funnel
AUGUST 5, 2014
I read an article recently that discussed how content can “help push your prospects through the sales funnel.” While I am quite aware of B2B’s fascination and obsession with funnels and waterfalls, the truth is buyers couldn’t care less and certainly will not be pushed through anything.
Why the sales funnel is alive and well and living on the web
grow - Practical Marketing Solutions
MAY 10, 2016
Do a quick search for phrases around the death of the sales funnel. There’s article after article opining that the sales/marketing funnel is dead because the buyer’s journey is no longer linear. Ok, so let’s abandon the funnel since it’s dead.
How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel
Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all
Understanding the Stages of Your Sales Funnel [Infographic]
B2B Marketing Insider
AUGUST 25, 2016
Think of a sales funnel as a device you can use to create customers. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel […].
How to Power Your Sales Funnel With Video Content
SEPTEMBER 19, 2013
Top Of Funnel Video Content. Mid-funnel prospects want content that helps them evaluate your product’s fit for their organization, and help bring others onboard. Effective mid-funnel video content can be gated, as prospects this far in the sales cycle have already put up their hand.
The B2B Marketing Funnel Is Dead
NOVEMBER 2, 2015
The marketing funnel has been a mainstay for B2B marketers seemingly forever. As soon as the marketing efforts successfully get the visitor to fill out a form, the funnel ends. The marketing funnel gives a clear and straightforward goal for marketing strategy and tactics: leads.
4 Ways to Improve Your Online Marketing Funnel
MARCH 21, 2013
Looking for techniques to help populate your online marketing funnel? 4 Ways to Improve Your Online Marketing Funnel is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
How to Match Great Content to Your Sales Funnel
JULY 20, 2015
Navigating the Sales Funnel. Top of the Funnel. The top of the funnel includes content related to the topic of your industry and offering. This stage of the funnel is all about helping, not selling. Middle of the Funnel. Bottom of the Funnel.
Never Lose A Deal Alone: 5 Advocates You Need In Your Sales Funnel Stages
AUGUST 25, 2016
That’s why we label the different people we interact with throughout sales funnel stages with some common terms: Evaluators, Business Users, Champions, Detractors, Influencers, Budget Holders, Decision Makers… Since the dawn of. This post was updated on August 25th, 2016.
Are marketers getting lost in the Dark Funnel?
grow - Practical Marketing Solutions
FEBRUARY 10, 2016
The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. That’s what makes today’s sales funnel “dark.”. The Dark Parts of the Marketing Funnel. Emerging Solutions to the Dark Funnel.
Why Funnel Visualization Matters For B2B Marketers
JANUARY 4, 2016
One of the most important visualizations for B2B marketers is the pipeline funnel -- being able to see how prospects filter through every stage from open leads to the closed-won deal. Campaign Member Marketing Funnel. Lead Source Marketing Funnel.
Branding as a full funnel journey
AUGUST 24, 2015
This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers. That’s especially true when compared to the awareness, consideration, and affirmation or upper parts of the funnel.
4 Value Selling Tools to Move Leads Down the Funnel
Modern B2B Marketing
FEBRUARY 13, 2017
In this blog, I’ll explain how you can use value selling tools in conjunction with your digital marketing platform to enhance the buyer’s journey and ultimately grow your revenue: Build Awareness at the Top of the Funnel. Get Conversions to the Middle of the Funnel.
The Danger in Managing to the Funnel
JUNE 25, 2013
While the funnel has certainly made a big impact on B2B marketing and sales, there is an inherent danger in being too head over heels in love with the funnel. Blog Buyer''s Journey Demand Generation Funnel management Funnel metrics
Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
DECEMBER 14, 2015
This was the mantra at the Flip My Funnel roadshow event in Boston last Thursday. Flip My Funnel was a half day event organized by Sangram Vajre of Terminus. The Flip My Funnel event and movement is all about changing the way marketers think about marketing their companies.
How to Improve Full Funnel Conversion Rates
OCTOBER 14, 2016
The main goal of marketing is to get prospects to find you, and then convert through every stage of the funnel on their way to becoming a customer. This post will walk marketers through multiple steps they can take to improve full funnel conversion rates.
Weekend Reading: “Full Funnel Marketing” by Matt Heinz
B2B Marketing Insider
APRIL 14, 2017
For the 118th episode of The Marketing Book Podcast , I interviewed Matt Heinz, author of Full Funnel Marketing. The post Weekend Reading: “Full Funnel Marketing” by Matt Heinz appeared first on Marketing Insider Group.
4 Ways to Optimize the Middle of the Funnel
Modern B2B Marketing
NOVEMBER 1, 2016
Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. What is the middle of the funnel? The middle of the funnel, or MOFU, is like a valve. Why focus on the middle of the funnel?
TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
DECEMBER 5, 2016
Successful ABM Requires a Shift to Down-Funnel Metrics. It’s a total shift in focus to down-funnel metrics. In addition to pipeline, metrics like velocity, win rates, ACV, and LTV are all down-funnel and related to the opportunity stage.
Content Strategy: What Works to Move Customers Down the Funnel
DECEMBER 16, 2015
Discover how content fits into the ever changing sales funnel and what types you need to invest in. The sales funnel has undergone some changes in the B2B realm over the past few years and content marketing is a rising star in carrying customers through (or around) the sales funnel.
Turning the Funnel on its Head
APRIL 18, 2016
According to Terminus, you can think of ABM as a different way to see the traditional sales and marketing funnel. The ABM funnel. Maybe it’s time for you to turn your funnel around. The post Turning the Funnel on its Head appeared first on Vidyard.
7 Things You Need to Fix in Your Marketing Funnel
MAY 31, 2015
If your marketing funnel isn’t performing up to expectations, there are several reasons why that could be. Some common mistakes can derail your efforts, or at least cause your efforts to not produce to their full potential. Here are some fixes to look into as soon as possible.
TOFU Can Be Delicious! Why “Top of the Funnel” Marketing Matters
B2B Marketing Insider
JUNE 30, 2016
What have you done for the top of your marketing (TOFU) funnel lately? Imagine your marketing funnel, which takes the shape of a tornado. At the very bottom of this funnel is your ideal customer, who […].
Customers Are a Critical Piece of the Sales Funnel
OCTOBER 20, 2014
The post Customers Are a Critical Piece of the Sales Funnel appeared first on Salesfusion. Customer Interaction
How To Map Content To Your Conversion Funnel
MAY 25, 2016
For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. The top of the funnel is wide, representing early-stage contact with a large audience. Prospects reach the end of the funnel when they make a purchase.