PureB2B

AUGUST 21, 2019

According to Forrester , customers consume nearly 12 pieces of content before making a purchase, and Ben Tyson of Google, is credited with saying, “Consumers consult an average of 14.8 pieces of information before making a buying decision.”

Allocation 60

Allocation Content Curation Forrester 60

Stevens & Tate

FEBRUARY 1, 2021

These brands usually spend millions on commercials, but they have decided to reallocate those funds towards COVID-19 vaccine awareness and other resources. Ten Ways to Use Google Trends to Increase SEO-Jan 25. Google Trends is one of the most underused free tools; it is a place marketers can use to get their finger on the global pulse.

Trends 52

Trends Paid Search Agency Planning Marketing & Strategy 52

Optinmonster

AUGUST 19, 2023

More Than 80% of Brands Use Affiliate Marketing Programs A study by Rakuten/Forrester Research found that 8 out of every 10 brands (which is 80%) use affiliate marketing programs. The graph from Google Trends below shows how much people are interested in the term “affiliate marketing” on a scale from 0 to 100.

Statistics 57

Statistics Cost per Acquisition Advertising Agencies Cost Per Click 57

Convince & Convert

FEBRUARY 8, 2016

Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. Forrester Research ). You may put all the resources and energy into a piece of content, but if you only take one shot at it, you will likely fail. Techvalidate ). Sirius Decisions ).

Content Marketing 109

Content Marketing Marketing Budget Creation Business Lead Scoring 109

Allocadia

JUNE 7, 2019

According to Forrester , B2B marketing executives are not in denial. However you define these stages can be 100% personalized to where you invest resources into thoughtful stages critical to your unique customer journey. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

According to Forrester , B2B marketing executives are not in denial. However you define these stages can be 100% personalized to where you invest resources into thoughtful stages critical to your unique customer journey. Mid stage / try: Google Analytics, ABM tools, Marketing Automation, Uberflip stats. The problem today.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Marketing Insider Group

FEBRUARY 17, 2021

Google, Facebook, and other social media platforms only exist because they convinced brands to spend money on “highly targeted” ads based on our behavior, demographics, or interests. Back in 2018, Adweek quoted a Forrester report predicting venture capital would scatter from ad tech within the next few years.

Paid Content 362

Paid Content Paid Search Agency Ads Banner Ads 362

Hubspot

MARCH 15, 2019

Not a great stat, but it does mean that 50% are surviving past the five-year mark. You can find the exact keywords your prospective customers are using with tools like UberSuggest or the Google Keyword Planner. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Let’s dive in and explore these stats to get a firm grasp on what’s new within this realm. . . Content Marketing Stats for 2018 (Broken Down By Category).

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Vidyard

MARCH 23, 2021

We know it can be hard to justify spending resources on a new content type without the data, especially for data-driven businesses. So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. Stats Around Video Engagement 2.5 Video for Sales Statistics 1.1

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Ambal's Amusings

OCTOBER 15, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. But I have a secret: I get a kick out of traffic stats. Rebel Brown's blog Phoenix Rising.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Vidyard

MARCH 16, 2017

Video may be all the rage, but for data-driven businesses, it’s hard to justify spending resources on a new content type without… well… data, right? 50% of internet users look for videos related to a product or service before they visit a store – Google ( Tweet This ). But it’s 2017, and the times, they are a’ changing!

Stats 113

Stats Video Marketing Paid Search Agency Click Rate 113

Contently

FEBRUARY 9, 2017

We all know the value of a good stat. That claim, attributed to Dr. James McQuivey of Forrester Research, gets cited by marketers all over the globe. A Google search on the topic returns an ocean of articles, listicles, and infographics, all proudly pointing toward this fantastical figure highlighting the power of video marketing.

Stats 60

Stats Video Marketing Paid Search Agency Forrester 60

Ambal's Amusings

SEPTEMBER 17, 2009

We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Be a resource. Give them resources to help them understand the changes. Just help them.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

LeadsRX

JULY 19, 2021

Source: A Forrester Consulting Thought Leadership Paper Commissioned By Google , July 2020 (750 marketing decision makers surveyed). Most respondents (54%) also find outdated data collection or tagging processes to be a top challenge for their teams. Getting Lost in Data.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104

Sana Commerce

AUGUST 24, 2021

Particularly now that B2B organizations (and their supply chains) have been rocked by COVID-19’s disruption , organizations looking toward 2022 are wondering: Do we spend more on resources? As early as 2016, Forrester has been vocal about the benefits of ERP-integrated e-commerce – or, as they once called it, single-stack e-commerce.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

KoMarketing Associates

JANUARY 18, 2018

The good news is marketers are dedicating more resources to content personalization and understanding the B2B buyer journey : 60 percent claimed they have a documented personalization strategy. While encouraging in some respects, this stat means more than half of marketers are behind the curve when it comes to optimizing for mobile.

Paid Content 236

Paid Content Statistics B2B Marketing Planning 236

Hubspot

SEPTEMBER 11, 2018

My guess, you turn to Google. Faced with a problem, challenge or even a choice, they google it. And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long. So many resources make SEO complex. 18% more shoppers choose Google over Amazon.

SEO 101

SEO Lead Ranking Lead Scoring Work Management 101

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Again, the list goes on and on.

Marketing AI 119

Marketing AI Paid Content Paid Search Agency Allocation 119

Hubspot

OCTOBER 10, 2017

Sales prospecting stats. Sales follow up stats. Sales email stats. Sales call stats. Social selling stats. Sales productivity stats. Forty-four percent looked to their manager, 35% to team training resources, and 24% to media. Sales Statistics [2017]. You’re not alone.

Statistics 101

Statistics Top of Funnel Peer-to-peer Stats 101

ClearVoice

APRIL 10, 2023

Forrester ) Millennials aren’t the interns anymore. There is no out-bidding the Google algorithm, just an investment in reusable assets that can continue to perform long after they’ve been created. Here are some stats on different B2B content marketing strategies. Millennials make 73% of all B2B buying decisions.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

NetLine

NOVEMBER 30, 2023

Creating new content can be time-consuming and use up marketing resources that could be better used elsewhere. They often publish valuable resources, including reports, whitepapers, and newsletters—especially in areas such as regulatory change and compliance. So, consider curating some of the content you need to fill the gaps.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social Media Facts and Stats. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based,

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Rev

NOVEMBER 20, 2018

Look no further than the market caps of the top five companies in the world, according to Fortune: Three of the five—Amazon, Alphabet (formerly Google), and Facebook—have used big data and data science to catapult above corporate giants like JP Morgan, ExxonMobil, Berkshire Hathaway, and Johnson & Johnson. Again, the list goes on and on.

Marketing AI 68

Marketing AI Paid Content Paid Search Agency Allocation 68

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. Listen Now. I never click on ads.”

Social Media 118

Social Media Paid Content Media Paid Search Agency 118

Webbiquity

JANUARY 9, 2012

Noting that the top barrier to increased business use of social media is a lack of time and resources, Leyl Master Black shares “seven Twitter tricks from the pros that allow you to spend less time on the mechanics and more time engaging.” Twitter Facts and Stats. Hint: it helps to have a community manager.

Twitter 100

Twitter Tactics Tools Tips 100

Navigate the Channel

JUNE 7, 2023

Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions. Specifically, that millennials prefer digital resources and chatbots to having conversations with real people over the phone.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

Convince & Convert

SEPTEMBER 21, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Webbiquity

FEBRUARY 7, 2012

” Social Networking Growth Stats and Patterns by Social Media Today. J-P De Clerck passes along some fascinating stats from a McKinsey study on social technologies, including: • 72% of companies use at least one type of social technology; 50% use social networking, 41% have blogs, and 38% use video. • ” Twitter Stats.

Paid Content 100

Paid Content Social Media Statistics Research 100

Hubspot

SEPTEMBER 7, 2016

Since Google controls about 85% of all search traffic, we recommend using Google to evaluate your competitors’ websites, blog articles, social media articles, press releases, etc. should be made available to your visitors to help position you as the best company and resource to solve their challenge. 2] Google ZMOT. [3]

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Convince & Convert

JULY 12, 2012

Where are you going to get resources?” resource to go to, to help you figure out how to make a strategy, how evaluate vendors, how to build a team. “Can you point me to a resource that helps me address this?” stat by Forrester said that we spend around 33% of our work week. out about this stuff?

Enterprise Management 114

Enterprise Management Work Management Ad Building Business 114

Webbiquity

FEBRUARY 7, 2011

In the wild days before Google acquired YouTube, users would routinely create and upload videos using any music tracks they had about. The squealing of the music industry and desire of Google to add some respectability to the video-sharing site put an end to that. Social Media Facts, Stats and Figures. Post on Google Buzz.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

OCTOBER 31, 2010

Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. SlideShare I upload most of my presentations to SlideShare , and find it to be a valuable resource for growing an audience.

Social Media 40

Social Media Paid Content Tools Media 40

Single Grain

NOVEMBER 11, 2019

The eBay chatbot built for Google Assistant , which is “the most advanced e-commerce chatbot out there. According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Dive Deeper: How to Design the UX of a Website or App to Increase Conversions.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Social Media Not Preferred Recommendation Resource by MediaPost Online Media Daily. Social media stats in video form.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Golden Spiral

NOVEMBER 20, 2020

” It's time to meet three content queens and learn how they write marketing copy—articles, eBooks, social posts, and emails—that: rank higher on Google. Online Resources Discussed. Google's Predictive Search. Like this is so for Google, this is not written for anyone but Google. gain more clicks. Our Guests.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

The Lead Agency

AUGUST 18, 2019

Google is aiming for 60% of digital advertising spend to go to Programmatic advertising by the end of 2020. Forrester Research as also predicted that a significant majority of all digital advertising spend will be programmatic over the next few years. Account based marketing turns the traditional marketing funnel on its head.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114