Brave’s Johnny Ryan Claims That Google Is Non-Compliant With GDPR: A Discussion
Martech Advisor
SEPTEMBER 17, 2019
The first complaints were filed by me, in Ireland, and in the UK, by Jim Killock of the Open Rights Group and by Dr Michael Veale, then of University College London. Publishers are caught in a bind here, because a publisher that stops sending personal data in bid requests will face a first mover disadvantage, or a prisoner’s dilemma: one publisher is not able to make the first move on its own for fear that its competitors will not follow suit.
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