Organizations are moving towards scalable Internet of Things deployments in 2016


Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].

The B2B Value Sale is Actually Three Distinct Sales


After all, they are often not the first sales person vendors have called. These companies might have been first movers with the best product in their industry. The post The B2B Value Sale is Actually Three Distinct Sales appeared first on Avitage.

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Organizations are moving towards scalable Internet of Things deployments in 2016


Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].

Your company’s digital future is still open, if you capture it first


You can control your digital future if your know where you’re going, and know how to reach it first. You will return to the early days when your publishing company first began and your competitors hawked tabloids and broadsheets on every corner. First movers will win.

Connected logistics 2017-2020: IoT, cloud and analytics as key drivers


Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

First, anyone using LinkedIn ads should have a good understanding of their buyer personas. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful.

Matt’s App of the Week: Chatcast

Heinz Marketing

This technology and channel application is still in early-adopter status as of this writing, which means first-movers are in good shape to reap accelerated rewards. The post Matt’s App of the Week: Chatcast appeared first on Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here.

10 Tips To Increase Eyeballs And Conversion

Marketing Insider Group

First-mover advantage on new platforms, such as Snapchat or Periscope, will give you an edge. The post 10 Tips To Increase Eyeballs And Conversion appeared first on B2B Marketing Insider. Deliver a clear brand promise. What is the value you offer to customers?

Getting back to marketing basics


The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. (Photo credit: Wikipedia).

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What are you working on for your content marketing?


Oh, sure, if you have a first mover advantage, maybe you can win for a while that way. appeared first on Biznology. We’ve long known that content marketing is more effective than traditional advertising. It’s more valuable, less expensive, and we know it works.

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Will Facebook users give Graph Search time to evolve?


Google had the first mover’s advantage of getting a lot of leeway, since with regard to accuracy, speed etc of results since there was not much else to compare it to. Image via CrunchBase. Facebook has recently announced its new Graph Search product.

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Can Artificial Intelligence Write Better Email Subject Lines Than Humans?


AI in marketing right now has a very "first-mover advantage" to it. For certain types of email subject lines, the answer is. Probably. That might be surprising to marketers.

Personal brands for everyone


LinkedIn is a logical first step, but people with expertise to share should consider starting a blog or – even better – a podcast (this medium is undergoing a resurgence, making it a good place to establish first mover advantage). (Photo credit: whoaitsaimz).

Are you surfing the social media wave (or are you too far ahead or behind)?


They call this the first-mover advantage and it’s a grind. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing.

4 Conversation Starters for Selling Marketing Automation to the CEO

Modern Marketing

In lots of industries, the first company that puts automation into play ends up getting more than their fair share of the market.”. Be sure to emphasize that the competition could also be implementing an RPM strategy via marketing automation, and that first-mover advantage is critical.

How to Become a Household Name


Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. “Google it.” “Can Can you pass me some Kleenex?” “Let’s

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Connected consumption is the new customer experience (CX)


Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Focus on these four stages: First, align with customers: Learn customer goals, thinking, and journeys. Lesson for leaders.

Using Social Data to Improve Student Recruitment Online


Social media often has a first-mover advantage, so being an early adopter of a new network can really make you the center of attention. The post Using Social Data to Improve Student Recruitment Online appeared first on Fathom.

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Are Brands Wasting Their Money on Virtual Reality?


billion to virtual and augmented reality (AR) brands in the first quarter of 2016. When the iPhone first came out, there was a lot of utility to the apps. appeared first on The Content Strategist.

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Why Marketers Suck at Video — and How to Fix It


We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. Video is one area of marketing where there's still a really big first mover advantage. Us marketers are a tight-knit tribe.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. As with any network, personal networks hold a big first mover advantage: whichever provider first sells several apps to the same consumer has a good, and ever-growing, chance of becoming that consumer's primary network.

Social Media Basic Literacy Skills In the Nonprofit Workplace

Buzz Marketing for Technology

Reading Blogs at Work: How and Why You Should Do It: This is a fantastic post that gives us the why - first mover advantage, something that Chris Brogan has talked about. Source: Pew Internet and America Life Project: " Networked Workers " Study.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

Novelty: The First-Mover Advantage. And right now, it’s easy to be the first B2B brand to do something that’s never been done before.

Facebook Deals Unveiled, Goes Head-on with Groupon


It is clear that the social networking giant is looking towards integration with its existing features and users to overcome the first-mover advantage of Groupon. It is no secret that Facebook wants to own all parts of the social Web.

It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?

Hinge Marketing

” “My first two clients when I left Gemini were CEOs. This question formed the basis of Andrew’s first book, Clients for Life. The book was the first of its kind, and it launched Andrew into the limelight. “At first I told Alan, who will want to read this?

What Happens When You Turn Curated Customer Data into Intellectual Property?

Sales Intelligence View

There is an advantage to being a first-mover in the race to capture and collate market knowledge before your competition. Guest Blogger: Denis Pombriant.

1 Billion Facebook Users in 2012? Not So Fast


It’s a first mover that is eventually going to run up against its limits. Image via CrunchBase. A report has been released by interactive agency icrossing. We reported on it over at Marketing Pilgrim. The gist?

How Does Facebook Stories Stack Up to Snapchat?


Snapchat was a first mover in the ephemeral messaging space, and its devoted user base spends an average of 30 minutes on the app every day. If you can’t beat ‘em, join ‘em.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces


For the first time, everyone in the company is above average, with next year’s performance target raised to 75%. It’s a people-first re-invention of living, learning, and the economy, with people and people-first companies at the top. Lesson for leaders.

B2B mobile strategy: Time to build an app for your business?

Integrated B2B

Developing an app can boost your company’s brand as an industry leader and first-mover. appeared first on IntegratedB2B. As we’ve seen in the recent launch of the “Facebook phone”, smartphones are one of the hottest battlegrounds in business at the moment.

Need a hack to break through the marketing noise?


Social media is an inspired concept that promised to connect us with our prospects at a more personal level and we dove in head first to get them to like our posts and god-willing, click through. New marketing channels are noise free.

Why Brands and Influencers Are Leaving Snapchat for Instagram Stories


When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.

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Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

Content Standard

Let’s take a step back and look at what gets organizations jumping into content waters in the first place. The most common reason I see organizations moving to create meaningful content is that the competition is moving on to content first. I’m a healthcare native.

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day


Snapchat was a first mover in the ephemeral messaging space, and its devoted user base spends an average of 30 minutes on the app every day. “If you can’t beat ‘em, join ‘em.”.

5 big martech challenges that marketers will face in 2016


When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations.

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. Publishing Comes Easy—Being Great Does Not… In my first year, the Content Standard published 559 articles, or 10 articles per week—every week—including holidays.

Competitive Strategy for Professional Services

Hinge Marketing

First, the culture must provide an actual benefit — it must be something that clients recognize and appreciate. However, many firms are reluctant to explore new or exotic business models, so you will have a significant first mover advantage. First consider your business situation. The first is research on your target markets. First implementation. The post Competitive Strategy for Professional Services appeared first on Hinge Marketing.

From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015


The first area of change that Tony points is around best practices, like the demand waterfall and sales funnel, the B2B buying cycle, lead scoring and nurturing and mobile marketing strategies.

The Essential Reading List for Growth Hackers: 15 Experts to Follow


Startup Suicide a Brief Guide to First Mover Stupidity ". " I''ve always been in awe of growth hacking.

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6 Compelling Reasons You Should Use Pinterest for Marketing


Businesses are already receiving first-mover advantage in their industries by leveraging the platform to drive traffic, leads and sales. Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever.

Marketing Lessons From Borders' Bankruptcy


Amazon was the first in the industry to make the shift to ebooks, followed by Barnes and Noble. Not Being a Student of History - Borders wasn't the first company to fall victim to technology innovation.



Be the First Mover. Instead, I’ll focus on the things that I think really matter and can make or break a company in the first five years of its life. I think about competition all the time. Every company we invest in aspires to lead whatever market segment it is in. In many cases, they want to create entirely new markets.

7 reasons why HR managers struggle with employer branding – and a new way forward

Integrated B2B

The first couple of years running your employer branding platform on these can be very pleasant. And we’ve also produced the first sites for three multinational employers.

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