What comes after content marketing? Here are four ideas.

grow - Practical Marketing Solutions

Today it is possible to win the inbound lead battle simply by being first and overwhelming, a trend I characterized last year as the content arms race.

The ultimate content marketing challenge

grow - Practical Marketing Solutions

We now own the first nine spots on Google for this search term.” You just need to be first and overwhelming. There seems to be such a huge advantage to the first-mover who creates a steady stream of content that I’m not sure there is a cost-effective way to catch up.

Trending Sources

Connected logistics 2017-2020: IoT, cloud and analytics as key drivers

i-Scoop

Logistics, transportation and warehousing (supply chain overall) are traditionally among the first movers in the space of connected devices which can sense and ‘communicate’, long before the term ‘Internet of Things‘ even was coined.

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].

Organizations are moving towards scalable Internet of Things deployments in 2016

i-Scoop

Whereas manufacturers, utility companies and oil and gas firms, to name a few first movers, often already have gone beyond these […].

5 Reasons most content marketing is FAR behind where it needs to be

grow - Practical Marketing Solutions

The news channels realize there is a first mover advantage to grabbing attention on a service like this. The post 5 Reasons most content marketing is FAR behind where it needs to be appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

7 Ways a small business can use social media resources wisely

grow - Practical Marketing Solutions

Keep in mind that there is probably a first-movers advantage for many businesses so don’t overlook the fact that creating a competency in social media marketing could be a source of competitive advantage. It’s like strapping yourself to an instructor the first time you skydive.

It may be time to drop your annual marketing strategy

grow - Practical Marketing Solutions

Is there an opportunity for first-mover advantage? Illustrations courtesy of Flickr CC, Iridia , and Tim Donovan The post It may be time to drop your annual marketing strategy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

5 ways to use social media in sales even if your customer isn’t on Facebook

grow - Practical Marketing Solutions

1) Be there first. I do believe there is a first-movers advantage in this space. The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

First, anyone using LinkedIn ads should have a good understanding of their buyer personas. The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful.

How to Become a Household Name

Hubspot

Why it Caught on: A huge part of YouTube’s widespread popularity is its first-mover advantage -- it was one of the first video hosting sites ever founded, and after Google purchased it in 2006, it started growing rapidly. “Google it.” “Can Can you pass me some Kleenex?” “Let’s

Skype 41

The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. As with any network, personal networks hold a big first mover advantage: whichever provider first sells several apps to the same consumer has a good, and ever-growing, chance of becoming that consumer's primary network.

Six ideas to win executive sponsorship for your social media effort

grow - Practical Marketing Solutions

There is often a significant first-mover advantage in the social media space. One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic.

How does a small business move into social media marketing?

grow - Practical Marketing Solutions

Keep in mind that there is probably a first-movers advantage for many businesses so don’t overlook the fact that creating a competency in social media marketing could be a source of competitive advantage.

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

There is definitely a first-mover advantage for people who have the money to create useful content and overwhelming amounts of it (which then become entrenched in the search rankings). Have I ever told you how much I love Gini Dietrich ?

Field 87

10 Tips To Increase Eyeballs And Conversion

B2B Marketing Insider

First-mover advantage on new platforms, such as Snapchat or Periscope, will give you an edge. The post 10 Tips To Increase Eyeballs And Conversion appeared first on B2B Marketing Insider. Deliver a clear brand promise. What is the value you offer to customers?

Are Brands Wasting Their Money on Virtual Reality?

Contently

billion to virtual and augmented reality (AR) brands in the first quarter of 2016. When the iPhone first came out, there was a lot of utility to the apps. appeared first on The Content Strategist.

Media 47

Healthcare Marketing Is Pioneering Value-Based Content, and the Rest of the World Should Pay Attention

Content Standard

Let’s take a step back and look at what gets organizations jumping into content waters in the first place. The most common reason I see organizations moving to create meaningful content is that the competition is moving on to content first. I’m a healthcare native.

Why Brands and Influencers Are Leaving Snapchat for Instagram Stories

Hubspot

When Instagram Stories launched in August 2016 , Snapchat had already been the first mover in the ephemeral, or disappearing, messaging space since Snapchat Stories were created in 2013.

CPM 47

5 big martech challenges that marketers will face in 2016

chiefmartech

When I first published MarTech and the Decade of the CMO — the white paper that predicts the 10x software revolution that is coming to marketing — CEOs were just starting to think more deeply about integrating technology into their marketing organizations.

A balanced view of using Snapchat for marketing

grow - Practical Marketing Solutions

A study by Digiday showed that more than 90 percent of Snaphchat users abandons a 10-second ad in the first second … but of course that phenomenon is not unique to Snapchat! Much of my social media stream is dominated by a Snapchat feeding frenzy these days. And with good reason.

View 87

If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity

Content Standard

At first, growing marketing complexity became a compulsion that I blamed for chaining me to my laptop. Publishing Comes Easy—Being Great Does Not… In my first year, the Content Standard published 559 articles, or 10 articles per week—every week—including holidays.

Adjusting to the new sales strategies with Anthony Iannarino

grow - Practical Marketing Solutions

Were you a first mover in your content space or did you kind of have to fight your way in? Anthony: I was not a first mover. The post Adjusting to the new sales strategies with Anthony Iannarino appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day

Hubspot

Snapchat was a first mover in the ephemeral messaging space, and its devoted user base spends an average of 30 minutes on the app every day. “If you can’t beat ‘em, join ‘em.”.

Media 32

Drones, Bots and AI oh my. SXSW highlights

grow - Practical Marketing Solutions

Design is the first mover in the process. SXSW highlights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions.

The Essential Reading List for Growth Hackers: 15 Experts to Follow

Hubspot

Startup Suicide a Brief Guide to First Mover Stupidity ". " I''ve always been in awe of growth hacking.

Will Facebook users give Graph Search time to evolve?

Biznology

Google had the first mover’s advantage of getting a lot of leeway, since with regard to accuracy, speed etc of results since there was not much else to compare it to. Image via CrunchBase. Facebook has recently announced its new Graph Search product.

Need a hack to break through the marketing noise?

Amplifinity

Social media is an inspired concept that promised to connect us with our prospects at a more personal level and we dove in head first to get them to like our posts and god-willing, click through. New marketing channels are noise free.

Personal brands for everyone

Biznology

LinkedIn is a logical first step, but people with expertise to share should consider starting a blog or – even better – a podcast (this medium is undergoing a resurgence, making it a good place to establish first mover advantage). (Photo credit: whoaitsaimz).

Using Social Data to Improve Student Recruitment Online

Fathom

Social media often has a first-mover advantage, so being an early adopter of a new network can really make you the center of attention. The post Using Social Data to Improve Student Recruitment Online appeared first on Fathom.

Are you surfing the social media wave (or are you too far ahead or behind)?

Biznology

They call this the first-mover advantage and it’s a grind. Social media marketing and digital PR consultants spend too much time paddling and not enough time surfing.

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Bulldog Solutions

Novelty: The First-Mover Advantage. And right now, it’s easy to be the first B2B brand to do something that’s never been done before.

4 Conversation Starters for Selling Marketing Automation to the CEO

Modern Marketing

In lots of industries, the first company that puts automation into play ends up getting more than their fair share of the market.”. Be sure to emphasize that the competition could also be implementing an RPM strategy via marketing automation, and that first-mover advantage is critical.

What Happens When You Turn Curated Customer Data into Intellectual Property?

Sales Intelligence View

There is an advantage to being a first-mover in the race to capture and collate market knowledge before your competition. Guest Blogger: Denis Pombriant.

Getting back to marketing basics

Biznology

The start-up founders are so intent on getting their product to the market and making their first sale that they often fail to understand the difference between sales and marketing or the distinction between a niche marketing strategy and one that is more inclusive. (Photo credit: Wikipedia).

It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?

Hinge Marketing

” “My first two clients when I left Gemini were CEOs. This question formed the basis of Andrew’s first book, Clients for Life. The book was the first of its kind, and it launched Andrew into the limelight. “At first I told Alan, who will want to read this?

6 Compelling Reasons You Should Use Pinterest for Marketing

Hubspot

Businesses are already receiving first-mover advantage in their industries by leveraging the platform to drive traffic, leads and sales. Just recently, Pinterest hit more than 10 million unique visitors , making it one of the fastest growing websites ever.

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Hubspot

It’s possible to host and launch one of these things, even with a small team, but why should you host a virtual conference in the first place? Promote the first sales-focused track at our INBOUND event. When we say “virtual conference,” we don’t just mean webinars.

Copywriting Lessons From Companies Doing It Right

Hubspot

As brands embrace publishing, they’re becoming first-movers and capitalizing on the channels that allow them to tell stories with some actual substance, like this recent collaboration between Medium and Marriott hotels. First, the article isn’t written by Intel’s media relations team.

Connected consumption is the new customer experience (CX)

Biznology

Each task and step will include new people-first automated conversations that replace searching, customer support, shopping, and e-commerce services like Amazon. Focus on these four stages: First, align with customers: Learn customer goals, thinking, and journeys. Lesson for leaders.