Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link]. Listen Now.

Social Media 115

Social Media Media API Twitter 115

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. You might want to test this. • What about you?

Social Media 157

Social Media Media Paid Content Work Management 157

Customer Experience Matrix

DECEMBER 14, 2009

Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others.

Social Media 120

Social Media Paid Content Enterprise Management Work Management 120

Biznology

FEBRUARY 29, 2012

are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. This is the no-brainer of B-to-B social media marketing.

B to B 80

B to B Social Media Media Thought Leadership 80

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Webbiquity

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Convert PowerPoint presentations to Flash, or into YouTube videos? Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time?

Social Media 100

Social Media Tools Buzz Media 100

Biznology

JANUARY 9, 2011

As Twitter and Facebook have come to the front row of the Web in the last few years, a few have hinted that, by posting frequent status updates, in practice people were writing their autobiographies in real time. In a world of archive.org , Google-cached pages, RSS readers, Twitpics, and retweets, you write once, and it's cached everywhere.

Social Media 80

Social Media Media Privacy Wikipedia 80

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion.

Social Media 115

Social Media Media Paid Search Agency PR 115

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Scoop.it

JULY 13, 2023

You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think. If you’re producing blogs and posts for social media, then content curation can save you time and capital. The world of social media has completely revolutionized how people consume content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

The Effective Marketer

JULY 21, 2009

Taking the plunge into social media may not be the right thing for you Social media is just another media Experts, personalities and false prophets are all clamoring that social media is king. Maybe not so much. What is it for? Who is our target? What is our goal? What are our objectives?

Social Media 100

Social Media Planning Work Management Social Marketing 100

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 164

Loyalty Twitter Brand Identity Branding 164

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. BONUS TIP: 11.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 132

Skype Social Media Work Management CMO 132

SocialPilot

APRIL 10, 2024

So, what are the best times to post on social media? It’s a colonial question for the social media marketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on social media. Why Does the Best Times to Post on Social Media Matter?

Social Media 104

Social Media Media Best Practices Youtube 104

Scoop.it

MARCH 18, 2021

For them, broad categories might be content marketing, social media, project management, and email marketing. Share on your social channels. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. This is a Scoop.it

Process 53

Process Optimization Curation RSS 53

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. However, the most common are Facebook, Instagram, and YouTube. Cross-promote on social channels.

Broadcasting 95

Broadcasting Youtube Landing Pages Ideal Customer Profiles 95

Online Marketing Institute

DECEMBER 23, 2010

| Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

LeadSquared

JULY 11, 2013

The concept of generating leads using Facebook Landing Pages has still not lost its relevance, even though Facebook does not allow static landing pages anymore. on Facebook, the concept is only getting popular by the day. Today, let’s talk about 5 Tools to Create Facebook Landing Pages. Now, isn’t that something?

Landing Pages 52

Landing Pages Facebook Tools Template 52

Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. But this proliferation of (often unfiltered and unvetted) content presents significant risks for brands as well. ” — The Social Media Hat.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Customer Experience Matrix

JULY 9, 2010

In fact, Curata provides a complete system to not just locate the right content but also to organize and present it to the marketer’s target audience. It then presents them for manual review before being posted to a Curata Web site, which automatically adds them to appropriate indexes for future reference.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

B2B Marketing Savvy

JULY 27, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email Scoop. My Analog B2B Roadmap for Framing the Social Media Conversation. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

Social Media 40

Social Media Digg Media PR 40

B2B Marketing Savvy

JULY 26, 2009

Other Popular Posts: DIY Media Buying Or Use A Pro ? Twitter Deivers A PR Gem Email. My Analog B2B Roadmap for Framing the Social Media Conversation. Facebook Profile = Social Reunion (the personal side of Facebook and the traditional audience of users.

Social Media 40

Social Media Digg PR Media 40

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. KPIs include engagement metrics, user demographics, follower growth, and much more. .

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Outbound Engine

DECEMBER 19, 2018

Social media and email marketing have also become important ways to engage your customers in meaningful conversation. But simply sending out an occasional newsletter or social media post isn’t going to cut it. They can be leveraged in social media and email marketing as well as face-to-face and phone conversations.

Conversion 75

Conversion Social Media RSS Loyalty 75

B2B Marketing Savvy

SEPTEMBER 24, 2009

Other Twitter Topics: The Graying of Facebook Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team. That’s a common theme the Scoopdog team hears from marketers, agency leads and social media advocates. If you have favorites, please share. **.

Social Media 40

Social Media Advertising Agencies Media Paid Search Agency 40

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. This presentation was a great disappointment for me, since I have read so much great stuff from his blog and was expecting a bit more depth in his presentation.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

NuSpark Consulting

NOVEMBER 16, 2011

25% Pay-per-click, and, 18% social media. Are these B2B companies e-commerce or online catalogs, where a lead can be classified as a “request-a-quote” or are they complex products, meaning that multiple touch points via media and content have to occur before the prospect becomes a lead? It’s my pleasure to present the eBook.

Paid Search Agency 100

Paid Search Agency Lead Generation Lead Scoring Lead Ranking 100