Marketing Insider Group

MAY 18, 2010

Ignoring synergy between different media – It is important that you do not silo your social media activities from your corporate website, public relations activities or your online marketing campaigns. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Hubspot

MARCH 27, 2018

and was the Director of Public Relations for global fashion brand, Akademiks. She was ranked by PPC Hero in 2016 as the #1 Most Influential PPC expert in the world. Tiffany is a growth marketing consultant, international speaker, and founder of Flowjo.co. Christina Rice @CRicePR. Joanna Wiebe @Copyhackers.

VALS 78

VALS Advertising Agencies Work Management Paid Search Agency 78

Hubspot

JANUARY 10, 2014

[link] Create catchy #Facebook Cover Photos using this user-friendly tool. and then on Facebook. Channel #2: Public Relations. In the past, public relations has been synonymous with press releases. Channel #6: PPC. When you think of PPC, the first thing that comes to mind may be Google AdWords.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hinge Marketing

SEPTEMBER 11, 2013

For a long time, an integrated marketing strategy meant events, advertising, direct mail, public relations, telemarketing, and even a website if you were really on the cutting edge. Advertising, either through banner ads or pay-per-click (PPC), trended toward the bottom of the list. On Twitter or Facebook?

Consulting 48

Consulting Work Management Marketing Management Webinar Metrics 48

Altitude Marketing

OCTOBER 23, 2018

Digital Marketer – will manage PPC and other digital ads. Public Relations Manager – will handle pitches, placements and press releases. You should never approach budgeting by saying something like: “I’m going to spend $50,000 on a LinkedIn sponsored post, $20,000 for retargeting and $10,000 on Facebook.”

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Webbiquity

FEBRUARY 4, 2013

Businesses need to break down the silos both within their marketing and public relations (PR) teams but also more broadly between other departments, including product development and customer support. Becoming a social business means change, which is never easy. Think of marketing as the hub. They circle simultaneously.”.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Have you read the Terms link provided by Facebook, Twitter or YouTube? You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Hubspot

MAY 10, 2016

5) Experiment with Facebook Ads. Let’s face it: The Facebook Ads platform has become a vital addition to any marketer’s arsenal, which includes people working in PR. We’ve already talked about the benefits of sharing a great piece of coverage from your company blog, and Facebook Ads serve as a great way of building on that strategy.

PR 28

PR Campaigns PPC Budget Programs 28

Convince & Convert

JULY 5, 2010

I have recruited a posse of incredibly smart social media, digital marketing, and public relations thinkers to entertain and inform you while I’m learning how to pay with colored money, and my son attends hockey camp. I’ll be back in a couple weeks.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. What’s the hot new trend in social media that we can bring to our clients? How can we make a viral video that gets thousands of views?

PR 161

PR Social Media Paid Content Media 161

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

Convince & Convert

AUGUST 16, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why You Should Use a Content Rationale Report Build Your Brand a Social Content Ladder in 5 Steps 5 Step Process for Social Media Success [link] Santi Chacon Blastoff for My New Social Media Newsletter: Last (..)

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

Hubspot

FEBRUARY 5, 2014

Most of the session involved questions about the funnel and the myriad other topics that digital marketing people worry about: conversion rates, CAC, AQLs, MQLs, SEO, SEM, SERPs, CLV, CPC, PPC, and all of the other alphabet soup of digital marketing. Everyone sat up and "leaned in," as Facebook COO Sheryl Sandberg might say.

CMO 28

CMO Startups Digital Marketing Funnels Public Relations 28

Convince & Convert

FEBRUARY 19, 2010

Then you dash to Facebook to see what’s going on there. Handy Facebook Reminders It’s pretty tough to find a credible excuse for missing people’s birthdays on Facebook. NutshellMail saves you from being labeled an ingrate by reminding you of all the birthdays of your Facebook friends this week.

Social Media 115

Social Media Media Paid Search Agency PR 115

Optinmonster

DECEMBER 3, 2023

They expect a business to be available for questions on Facebook and Twitter and look for tutorials and how-tos on Pinterest and YouTube. Using our Canvas Technology , add a popup to your site asking blog readers to like your Facebook page. Using these targeted optins can really boost the effectiveness of your PPC campaigns.

Top of Funnel 104

Top of Funnel Conversion Rate Conversion Cross-Selling 104

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] #ConvinceandConvert [link] Face to Facebook RT @jaybaer Would You Try It With a Fox? Will you embrace Twitter if I can show you ROI? Why are you being soooo stubborn?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 2, 2010

Either way, it would make me double-check how I have the privacy settings set for photos on my Facebook page. The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. But the default view will be the opinions of your Facebook friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

JUNE 29, 2010

More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook) 3. More people sharing the stuff that they make (3 billion photos per month uploaded to Facebook)&# Jay- How does this play into our supposed need for curation? More people making stuff (100 million bloggers can’t be wrong) 2.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Convince & Convert

AUGUST 24, 2010

“ The Black Art of Optimizing Facebook Wall Posts &# can be voted for here. We’ll have Facebook page and other promotional stuff about the book online soon – including pre-ordering capabilities. “ Your Content Stinks! Drive Results with Content Marketing &# can be voted for here.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

SmartBug Media

OCTOBER 9, 2019

Sharing your content as new and improved on your social media accounts, in groups on LinkedIn and Facebook where your target audience spends their time, and through social media ads. Public relations, partner marketing, and advertising can be great outlets for pushing your lead generation marketing strategy to the next level.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 65

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. link] awnpromo Once again, a very compelling arguement for using Facebook!

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). And if you do a simple Google search, you’ll find tons of other free stuff that does not require registration.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JULY 27, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

MAY 13, 2010

Facebook Fan Pages are email newsletters with smaller pictures. Facebook is for people you used to know. Social media allows big companies to act small again. Social media creates kinship between companies and customers, and kinship equals purchase intent. Linkedin is for people you know. Twitter is for people you want to know. (I

Social Media 153

Social Media Media Webinar Metrics Marketing & Strategy 153

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. While many organizations have got social media religion, there are many others still swimming against the stream. As you know better than I, we are in the early innings of social media.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

MAY 27, 2010

The good news is that with the typical exception of Facebook, most of these changes are positive, well-communicated, and understandable. Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides.

Paid Search Agency 123

Paid Search Agency Social Media PR Advertising Agencies 123

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. This is another example of why you need accounts on these sites.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MARCH 4, 2010

(photo by Teriyaki Tofu ) More from Convince and Convert 7 Critical Elements of Your Social Media Strategy Is Your Social Strategy Proactive or Reactive How to calculate your PPC budget and success Convince and Convert Recommends How to Introduce Social Media to Your Business (Danny Brown) How Not To Use Social Media (The Arkayne Blog) How to SEO your (..)

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 17, 2010

Consulting Speaking About Email jay@convinceandconvert.com Ear +1 602.616.1895 Book Me to Speak to Your Group About Social Media Upcoming Social Media Speaking Gigs ExactTarget Connections - September 14-16 - Indianapolis Coastal Social - September 29 - Baton Rouge American Automobile Association - October 6 - Orlando Facebook Success Summit - October (..)

Twitter 126

Twitter Paid Content Paid Search Agency PR 126