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7 Best PPC Agency Software to Optimize Your Workflows

Unbounce

As your PPC agency grows, you can’t afford to repeat the same manual tasks and tedious processes over and over again. Lucky for you, there’s a whole bunch of handy tools and software for PPC agencies that can help you get a leg up on the competition. Tools for Improving Your PPC Workflow. Even better? AdEspresso.

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How To Optimize Your Landing Page For Better PPC

Unbounce

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Pssssst … Do you have a specific PPC-related question?

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Key Digital Branding Tips to Dominate Your Online Presence

Navigate the Channel

Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes be accomplished in just months…but in many cases, an effective brand can take years to develop.

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How to Determine a Bidding Strategy for Different Types of Ads

Hubspot

It was a daunting process because I'd never done it before and was terrified of falling. The first time doing anything can be an intimidating process. Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Facebook Ads Bidding Strategy. Target Cost.

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Why Content Marketing Beats Advertising (Almost) Every Time

Marketing Insider Group

Content marketing is a strategic process wherein brands consistently publish content that their audiences want to consume. A recent survey supports this, as 70% of marketers believe SEO is much better than PPC at generating sales. Positive ROAS (return on ad spend) is minimal for companies. It can easily become a money pit.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

With a background in PPC advertising, Remi decided that the best way to grow a customer base would be through ads, and he began to test out various channels. A false start with PPC ads. I realized that we needed to generate brand awareness, and PPC isn’t the best way to go for brand building. “. Optimizing ad performance.