Facebook, Network Marketing, RSS and Web 2.0

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

APRIL 18, 2017

We as brand managers, marketers, public relations and communications professionals, and advertisers are just not in the right Twitter — because we’re not just uninvited, we’re unwanted as PR and marketing pros. How will brands, social media marketers, and PR professionals find their way back to the fold?

Advertising Agencies

Advertising Agencies Public Relations PR Web 2.0

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Buzz Marketing for Technology

JUNE 27, 2008

The Networking for Success Project. A W.TEC project, teaching Nigerian women to use Web 2.0 Some Thoughts About Effective Networking Online. I’m very honored to be spending the week with you and having a conversation about effective networking online.Â Â Invest Time in Your Network. NFS Schedule.

Web 2.0

Web 2.0 Effectiveness Wiki Budget Programs

Social Media Success Stories

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. I now have 32 new people (and growing) that I can network with who share my similar background and interests. Twitter tip: Keep your network updated as to where you are.

Social Media

Social Media Web 2.0 Media Blogger

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Le competenze del Knowledge Worker

Buzz Marketing for Technology

JULY 16, 2008

t we need to market ourselves in this capacity? utilizzo di Social network o di altri servizi offerti dal Web. RSS Feeds : Che cosa sono, come posso leggerne uno, una volta che ho un lettore di Feed RSS, come posso utilizzarlo per unire i miei feed e come posso condividerli. Commenti RSS. Riflettere (46).

Wiki

Wiki Web 2.0 RSS Social Networks

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

The Networker's Dream

The Effective Marketer

OCTOBER 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Networker’s Dream Ever been in a situation where you are trying to get a hold of someone or get introduced to another person but just can’t figure out how? United States License.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

JUNE 27, 2008

Consider how you might use the interactive possibilities of the Internet and Web 2.0 While celebrity endorsements have power in marketing, studies suggest that most people are more open to a transfer or exchange of knowledge with a respected peer. Subscribe to this posts comments using RSS. Easy RSS Updates with PingShot.

Web 2.0

Web 2.0 Effectiveness RSS Work Management

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Do you have any good examples of social media used in email marketing?

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO.

Optimization

Optimization Web 2.0 Planning Buying Cycle

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. He is the Founder & President of Tiecas, Inc. –

Business Blogging

Business Blogging Optimization Web 2.0 Business

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

However, the role of B2B marketers is changing and evolving more into revenue generation. The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Stay tuned as the role of B2B marketer continues to evolve.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. He has outlined what is wrong with the theory of mass marketing.

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Paul Dunay in his blog post, “4 C’s of B2B Marketing” has defined this very nicely. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Don’t sell.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Now, that doesn’t sound very different from most b2b and industrial marketers but wait till you hear/read about the phenomenal results that Holly and her team have produced.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

The Bamboo Project Blog

Buzz Marketing for Technology

OCTOBER 4, 2008

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 We have to get past this idea of the Web as simply a more efficient mechanism for dumping information. As long as we persist in seeing Web 2.0 through the lens of Web 1.0, END RANT ). informal learning.â??

Web 2.0

Web 2.0 Ning Wiki Blogger

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. · Filed under Collaboration , Communities , Distributed Work , Enterprise 2.0 , Talent Management. Contributors |. Contact us. July 27, 2008 at 9:05 pm. · » Meryn Stol wrote @ July 28th, 2008 at 7:58 am Thanks!

Work Management

Work Management Enterprise Management Web 2.0 Organization

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Use Social Media – Lessons from AMA Digital Conference This past Friday (March 6) the AMA Tampa Bay chapter hosted an incredible full day event called the Digital Marketing Conference.

Conference

Conference Social Media Work Management Marketing Budget

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Top 10 Clichés to Avoid in B2B Marketing Content by Achinta Mitra on May 18, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies You can find plenty of clichés used (overused?)

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

That is pretty much the mantra of B2B content marketing. Personas do matter in B2B content marketing You would be wasting your scarce resources if you pumped out marketing content without first having a clear and complete understanding of the personas of your B2B buyers. In other words, it is time to walk the talk!

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). Branding is an expense item like the rest of marketing. He suggests that B2B marketers take a cue from their B2C counterparts when it comes to increasing brand awareness.

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

What’s your Social Media diet?

Buzz Marketing for Technology

FEBRUARY 18, 2010

A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). Share this on Facebook. My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

Social Media

Social Media Digg Media RSS

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. Heck, even MS Word kept flagging curation as a misspelled word.

Curation

Curation RSS Web 2.0 Content Marketing

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. Google Analytics may be all the power you need.

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. In short, this is good, practical and actionable stuff and not some marketing theory. There are plenty of charts and graphs too. You can download it from here (does require registration).

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? What is it?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. army’s “Be All You Can Be” campaign?

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. The success of outbound marketing does make sense in this context. Wait a minute, isn’t that what Content or Inbound marketing is all about? .&# Company news and industry SIC codes tied for third.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Ardath Albee, CEO of Marketing Interactions, Inc. said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your sales team must report to marketing and put these leads back into the hopper for nurturing.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. It is always a good idea to serve up your marketing content in different formats but your text is the key component.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 Enterprise 2.0. Enterprise Rave 2.0. Mobile Messaging 2.0. Social Networking. Web Advertising. Web Services. More openness to change here. This seems consistent with his close quoted above. Election 2008.

Enterprise Management

Enterprise Management Work Management Paid Content Marketing Management

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management

Sales Management Pricing Price Marketing Websites

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

The chart below shows the variety of content used at different stages of the industrial buy cycle (Source: Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process from GlobalSpec). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. The New Rules of Engagement: CMOs Rethink Their Marketing Mix is based on a survey of 314 marketing executives at companies with more than $500 million in annual revenue.

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

I’m sure you’ve read many times that engineers hate marketing/marketers and they want only the facts. Extend its life by making your site content shareable via social media, RSS feeds and forward to a colleague. Creates Content Marketing With Lasting Impact ). While social media marketing may be cheap, it is not free.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing the content resources that fuel their online marketing programs. Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. The old email marketing strategy of batch and blast or spray and pray is no longer effective.

Email Marketing

Email Marketing Planning Web 2.0 BtoB

Chris Abraham joins Frank Eliason and Shel Holtz on FIR

" Some Thoughts About Effective Networking Online The Networking for Success Project: A W.TEC project, teaching Nigerian women to use Web 2.0 tools and other ICTs effectively to develop and advance their work.

Webinars

Trending Sources

Social Media Success Stories

Webinars

Le competenze del Knowledge Worker

7 Common B2B Social Media Marketing Mistakes

The Networker's Dream

Business Value of Social Networking

5 Keys to Effective Knowledge Transfer for Nonprofits

Social Media with Email Marketing – is it the Super Combo?

Social Media and B2B Marketing Do Pair Well

The Twofold Benefit of Optimizing Marketing Content

A Blogging Style to Call Your Own

101 Tips from 50 Small Business Bloggers

Optimizing Your WordPress Business Blog

The Role of B2B Marketing is Shifting from Lead Generation to.

The Distribution Trap – How Innovations Become Commodities

Focus on Content in B2B Marketing

Generating More “Educated Leads” on a Small Budget

The Bamboo Project Blog

Managing in the Virtual or Network(ed) Organization: News, views, and reviews of Work 2.0 tools, apps and practices

how to use social media - lessons from ama digital conference

Top 10 Clichés to Avoid in B2B Marketing Content

Creating Relevant B2B Marketing Content: Walk the Talk

How Relevant Marketing Content Helps B2B Branding

What’s your Social Media diet?

Is Content Curation an Easy Way for Content Marketers to Do More.

Successful Industrial Websites Require Part DiY and Part.

Industrial and B2B Customer Engagement Simplified

Deconstructing the Four Stages of the Industrial Buy Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

The 6 essential rules of a website redesign – Ignore them at your.

How to Make Your Business Blog Be All It Can Be

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Creation Made Easy

Variety of Content is the Key in the Early Stages of the.

Content Auditing and Mapping it to the Industrial Buy Cycle

The Disconnect Between B2B Content Marketing and Customer Engagement

5 Rules of Website Redesign for Engaging Engineers and Industrial.

7 “Rs” for B2B Marketing Content Planning

High-Performance Email Marketing for Attracting and Engaging.

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