Moz

SEPTEMBER 21, 2020

For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic. That is about 3.5

SEO 85

SEO Top of Funnel SERP Content 85

KoMarketing Associates

JUNE 16, 2014

While broad, highly searched keywords might be the end goal, creating content around long-tailed, refined terms is a great way to gain the attention of search engines and appear on the first page of Google’s SERPs. Keyword research: Develop a list of core keywords that the content will be geared towards.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

Optinmonster

FEBRUARY 21, 2024

Find Content That is Already Ranking For Your Keyword First, Emil did some keyword research with Google’s keyword planner tool. Finally, now that he had some momentum going from all the social shares, Emil did some research to see who linked to the top 50 results for his keyword. If you do, Google will reward you.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Martech Advisor

NOVEMBER 7, 2019

Google introduced and open-sourced BERT in November 2018 after their research on transformers. Danny Sullivan said in a tweet , " BERT doesn't change the fundamentals of what we've long said: write content for users.". Long Tail Terms or Short Phrases. Should we focus on long-tail terms and long-form content?

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Convince & Convert

APRIL 1, 2015

Meta description : A meta description is that snippet of information that appears under a search result on a SERP and tells the user what the page is all about. In short, the meta description is your make-or-break factor to get a click-through, once your page gets a decent ranking on a SERP. Image via RankWatch.

Keywords 167

Keywords Lead Scoring Lead Ranking SERP 167

Marketing Insider Group

MAY 22, 2023

How can my company optimize our website to rank higher in SERPs ? What are the best tools to use for conducting keyword research ? How should companies optimize website content for long-tail keywords? How can businesses create effective video ads for Facebook and Instagram? Email Campaigns 32.

Paid Search Agency 62

Paid Search Agency Work Management Marketing Management Webinar Metrics 62

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Parse.ly

JULY 29, 2021

Like most consumers, travelers often need to do research before they’re ready to make a reservation. Considering what your audience is searching for can spur ideas for blog posts and videos, eventually upping your presence on SERPs. Think about this challenge through the lens of the Travel & Tourism industry.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

ClearVoice

JULY 5, 2022

But in the early days of SEO marketing strategy, content creators would “stuff” keywords into their content, repeatedly using the same words to get a better SEO ranking and improve their position on the search engine results page (SERP). Topic research should be a fundamental part of any SEO strategy.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. The thing is. there are kind of a lot of keywords out there. So which ones do you choose?

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Bloomberg Wealth. Retargeting.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Directive Agency

AUGUST 8, 2017

You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the SERP swamps. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

EMagine B2B Blog

APRIL 29, 2019

It sets the tone for the content you are creating and it also drives your keyword research. EX: Facebook, Oprah, The White House. Perform Keyword Research. If you don’t have any existing keywords on your list you can use, do some additional research to find keywords for your topic.

SEO 88

SEO Practices Best Practices Top of Funnel 88

flux.la

FEBRUARY 1, 2020

The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. Helps You Earn Trust and Credibility Every internet user begins their research for information on a search engine. How does RankBrain work?

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Biznology

DECEMBER 2, 2010

With the usual lineup of options being beaten to death by the Internet marketing industry (including SEO, paid search, Facebook, Twitter, foursquare ad infinitum) the most important, and possibly most overlooked, piece of this puzzle is the Google Place Page.

SMB 80

SMB Long Tail Marketing Internet Marketing SERP 80

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

Researcher and Strategist Alexandra Samuel discovered three groups of social media. Thirty per cent of customers purchase directly through social media channels such as Instagram, Facebook and Pinterest. One-in-four businesses are selling through Facebook alone. You have optimised your website content for SERPs.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Unbounce

AUGUST 6, 2021

Audience research. You just need to do is put in the work to discover more about them… 5 Methods Of Audience Research. By using continuous research, you can co-develop a product that your community loves, especially because they helped inform it. BILLION people are using Facebook groups every month. It’s true!

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

Single Grain

DECEMBER 19, 2023

Besides keyword research and competitor analysis, you can also use Ahrefs to find critical SEO issues on your site. Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Optinmonster

NOVEMBER 13, 2019

In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox. Interested in a specific keyword research tool?

Keywords 78

Keywords Paid Content Traffic Research 78

Unbounce

MAY 24, 2021

Paid search enables you to boost your advertisement to the top (or bottom) of search engine results pages (SERPs) to position your business as a leading solution to their problem. . Most of us are already putting in effort on the big four social platforms (Linkedin, Facebook, Instagram, Twitter). Start with keyword research.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. I combined all that research into one page per province in an organized matter.

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Single Grain

FEBRUARY 3, 2024

It appears directly beneath the title of a page in the SERPs: Though they do not directly influence search rankings, their importance cannot be overstated. It’s a strategic tool designed to attract clicks from search engine results pages (SERPs) and drive traffic to your website.

Traffic 102

Traffic Work Management Click Rate CTR 102

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. And, Facebook continues to be the most widely used platform and an integral part of any business marketing strategy. Sixty-eight percent of adults are Facebook users.

Top of Funnel 296

Top of Funnel Paid Search Agency Companies Marketing Automation Services 296

ClearVoice

JUNE 2, 2022

The higher your content ranks on a search engine results page (SERP), the more likely a reader will visit your blog and read your posts. Craft long-form blog posts (usually between 1500-2000 words), allowing you to provide the in-depth content your audience wants to read. How to do keyword research for your blog.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Optinmonster

AUGUST 18, 2022

Our on-page SEO checklist can help you rank higher on search engine results pages (SERPs). We don’t have space for an in-depth review of keyword strategy here, but check out our ultimate guide to keyword research for keyword research tools and strategies you can use. Don’t delay anymore.

SEO 121

SEO Optimization Lead Scoring Lead Ranking 121

Single Grain

AUGUST 24, 2021

Keyword research. Long-tail keywords to target featured snippets. To do a lot of research, you need an Enterprise SEO platform that can perform extensive keyword research and provide all the data required to bring in qualified visitors to your site. Dive Deeper: SEO Keyword Research Made Easy in 2021.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52

Single Grain

AUGUST 30, 2019

Here’s how you get into Google’s featured snippet spot and dominate voice search: Focus on long-tail keywords. Make sure that your content hits all the bullets I listed above, because if it doesn’t, it won’t be long until someone else creates something that does. SEO Keyword Research Made Easy in 2019.

SEO 89

SEO Long Tail Marketing Dwell Amazon 89

Valasys

FEBRUARY 5, 2020

As the research methodologies of the prospects & customers have evolved, so have the results being reflected on the Search Engine Result Pages (SERPs). As the focus will be more on addressing the intent of the end-users for search, long-tail-keywords will retain vitality while single strings will lose essence in the long run.

SEO 59

SEO Practices Google Brand Identity 59

Single Grain

DECEMBER 31, 2019

As defined by Investopedia : “Social commerce is the use of networking websites such as Facebook, Instagram and Twitter as vehicles to promote and sell products and services.” Dive Deeper: How E-commerce Companies Can Drive Sales with Facebook Messenger Chatbots. Creating a Winning SEO Strategy for E-commerce Companies.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Schubert B2B

AUGUST 27, 2019

Optimize for long-tail keywords. Focusing on long-tail keywords — or longer keyword phrases that are more specific — will help give you a fighting chance in search engine results pages (SERPs). Long-tail keywords get less search traffic, but they are less competitive and therefore easier to rank for. .

High Quality Lead 54

High Quality Lead Lead Scoring Lead Ranking Long Tail Marketing 54

Single Grain

OCTOBER 27, 2020

Competitor research has always been and will always be a core part of marketing, and this is the perfect example. You can use this type of research to get new ideas, steal the competition's best strategies, find new ways to differentiate yourself, and (of course) make sure that they aren’t one-upping you to become the best deal in town.

Paid Content 136

Paid Content Research Acquisitions Lead Scoring 136

Schubert B2B

AUGUST 27, 2019

Optimize for long-tail keywords. Focusing on long-tail keywords — or longer keyword phrases that are more specific — will help give you a fighting chance in search engine results pages (SERPs). Long-tail keywords get less search traffic, but they are less competitive and therefore easier to rank for. .

High Quality Lead 48

High Quality Lead Lead Scoring Lead Ranking Long Tail Marketing 48

Hubspot

MARCH 21, 2018

It refers to techniques that help your website rank higher in search engine results pages (SERPs). SEO works by optimizing a website's pages, conducting keyword research, and earning inbound links. To satisfy intent and rank well in the long term, build your SEO marketing strategy around topics, not keywords. How Does SEO Work?

Paid Content 78

Paid Content Paid Search Agency SEO FAQ 78

Single Grain

MAY 29, 2023

Looking to launch an international PPC campaign on Google, Facebook, Amazon or other PPC ad platforms? It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. Start your research with users’ search intent. This guide is for you.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Convert

NOVEMBER 8, 2022

Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. To scale your data collection, we use lead form ads, especially on Facebook, and lead magnets. We customize our Facebook lead ad Instant form with custom questions.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

NOVEMBER 20, 2020

In this article, I have listed the top SEO agency software to efficiently manage all your tasks, research and data collection, improve collaboration among your employees, and increase your overall team productivity. Keyword Research. Keyword Research. to refine your keyword research. What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52