Remove Facebook Remove Funnel Advertising Remove ROAS Remove User-Generated Content
article thumbnail

LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. Facebook vs LinkedIn by the numbers. billion users. Not so much.

Linkedin 150
article thumbnail

Boost Engagement in Your Facebook Copy With The Active Voice

Anyword

As any publisher or marketer promoting commerce content on Facebook knows, the end goal is turning a passive view into an active buyer. However, sometimes completing that funnel is a lot easier said than done. Active Voice in Facebook Ads: The Numbers Don’t Lie. use this data to determine your copy’s effect on performance.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A guide to audience targeting for personalised advertising

Bannerflow

Google, Facebook, and other advertising platforms have been steadily increasing the number of advanced audience targeting options. Unsurprisingly, Facebook provides the most in-depth data for advanced audience targeting. You can then serve your personalised ad to the user’s most frequently used device. and life events.

article thumbnail

How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

article thumbnail

Adjusting Digital Media Strategies in a Changing Business Climate

Hubspot

While each business is different and there are many factors to consider, understanding current media trends is an important step in adjusting your approach to advertising. Here, we're going to explore whether or not you should be advertising at all, where you should focus your advertising efforts, and shifting paid priorities in 2020.

article thumbnail

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Advertisers now have a number of ways to target their audiences, which makes distributing ad spend a challenge. Generate leads. If your priority is to generate leads, then you can explore using Facebook’s lead capture ads. A SaaS or app developer could invest more in navigational keywords to improve user experience.

PPC 42
article thumbnail

A/B Testing: The ABCs of Paid Social Media

Anyword

For example, we found that video ads generated CTRs that were 2X higher than link ads for some customers. For example, when we first began working with a fashion startup using content to generate sales, the belief was that its core audience was younger women between the ages of 20 and 35. Should the visual include people?