Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Each of these keywords is called a "pillar," and it serves as the primary support for a larger "cluster" of long-tail keywords, which is what brings us to our next Step. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Moz

FEBRUARY 4, 2021

There's an extremely useful feature in STAT where you can filter a table of keywords to show earned SERP features and specifically answers. Taking a look at STAT's SERP Features tab can help out here. You might want to start investigating which long-tail keywords you could potentially optimize your site for.

Stats 56

Stats Features Long Tail Marketing Lead Scoring 56

ClearVoice

JUNE 21, 2022

Some may need long-tail content, while others thrive on short-tail. Remember, SEO takes a long time and there are no quick wins. When you begin to create and track SEO-optimized content, try to keep in mind it will take time to get results. Do you have a list of competitors’ websites ready? .

SEO 111

SEO FAQ Content Work Management 111

Anyword

AUGUST 18, 2022

SEO helps get the right eyes in front of all the hard work you put into your digital marketing strategy. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. These dashboards help you keep track of: Keyword rankings and fluctuations. Audience demographics.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

SmartBug Media

JULY 16, 2021

It’s still important to have target keywords and track their rankings, but first you need to understand the intent of the search queries to determine which keywords are the right to use. Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

DivvyHQ

JULY 23, 2019

Documenting the URL path of the funnel is crucial because you must ensure that you are properly tracking in Google Analytics. From here, check Google Analytics to see what conversion funnels are not being tracked, and ensure that new goals are created for them. Meta Information. looking for an SEO agency).

Keywords 66

Keywords Top of Funnel Paid Search Agency SERP 66

Valasys

AUGUST 3, 2023

Tools like Ahrefs and Ranktracker can help you keep track of where your backlinks are coming from and their quality, so you know how to improve your link-building strategy. Ahrefs: Features: Website audit, keyword research, competitor analysis, rank tracking, backlink analysis, and content exploration.

SEO 52

SEO Automation Lead Ranking Lead Scoring 52

Moz

SEPTEMBER 21, 2020

Like any other content strategy, make sure that the process of planning, creating, and executing is written down (most likely digitally in a spreadsheet or tracking tool) and followed. If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read. Grab attention with your topic.

SEO 85

SEO Top of Funnel SERP Content 85

Moz

AUGUST 6, 2020

Keep your eyes on it, though. The first question on this path that I'd want to ask is: Was there a rank tracking issue? So just before we make major updates to the website, I'd want to check the rank tracking. If that's the case, then the rank tracking tool doesn't know which URL to judge the rankings off of.

Best Practices 73

Best Practices Domain Paid Search Agency Eye-Tracking 73

Moz

NOVEMBER 20, 2019

Take a gander at the videos or skim the transcripts to find a workflow that catches your eye, and if you're the type of person who likes to try it out in real time, head to the tool and give it a spin (if you have a Moz Community account like most Moz Blog readers, you already have free access): Follow along in Keyword Explorer. 2:08 video.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Optinmonster

FEBRUARY 21, 2024

Here’s how it works: First, track your brand mentions. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Next, Emil added eye-catching images and helpful videos to make his content more visually appealing. Fortunately, Syed has a simple process for link building.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Top Rank Marketing

MARCH 13, 2024

But the good news is that it’s never too late to revisit your keywords and get on track. To substantiate your best opportunities, you’ll want to gather data around search volumes, current rankings, keyword difficulty, SERP landscapes, and more. These phrases and queries all relate in some way to your buyer’s journey.

Keywords 112

Keywords Top of Funnel Long Tail Marketing Marketing & Strategy 112

Optinmonster

APRIL 12, 2024

Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs).

Paid Content 93

Paid Content Lead Ranking SEO Lead Scoring 93

Moz

FEBRUARY 20, 2019

Full tray of Data Studio visualizations that appeal to the eye. Event tracking for opt-ins and adjusted bounce rate via MashMetrics GTM setup framework. Knowing that you haven’t done that in a long time, and seeing how much traffic you get anyway, there’ll be quick, big wins to enjoy. Content seems to be king indeed.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

ConvertKit

AUGUST 14, 2018

SEO is a long-term process in itself, so instead of feeling like you have to optimize everything all at once, focus on a few factors at a time so you can see how it affects your search performance. Then you can easily set SEO goals and track them within Google Analytics. When online businesses should invest in PPC advertising.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

Directive Agency

JULY 7, 2017

Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. As opposed to 1-1 tracking campaigns like PPC, attributing marketing wins to content can be tough. This isn’t an easily quantifiable metric, which makes tracking and reporting difficult. Let me explain.

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Failing to Perform Competitive Keyword Analysis. It drops to a CTR of 12% in position 2 , and a 9.5%

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Content Standard

MARCH 7, 2023

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

Marketing AI 99

Marketing AI Paid Content Search Marketing Paid Search Agency 99

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Ranking Lead Scoring 77

Single Grain

SEPTEMBER 15, 2020

Appearing high in the SERPs generally demonstrates that a brand is well-established and authoritative and helps put you head and shoulders over the competition. Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign.

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Whether you're a business owner who needs an overview of the new changes in SEO or an expert marketer who wants a refresher to your SEO strategy, this post will keep you updated on what to keep an eye on in 2020.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Hubspot

FEBRUARY 13, 2020

Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process -- one that's made all the more simple and quick when you use the right tools to perform your keyword research.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

MARCH 29, 2023

Similarly, an effective SEO foundation builds a reliable source of traffic, leads and revenue in the long run. In this quick guide, I’ll cover the essential enterprise SaaS SEO elements to succeed in the SERPs. TABLE OF CONTENTS: ↓ What Is Enterprise SaaS SEO? Dive Deeper: What Is Enterprise SEO?

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

Hubspot

DECEMBER 12, 2013

And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs. The more someone shares your content on social media, the more votes it''s getting in Google''s eyes. Do you really want to track the progress of, say, 200 keywords? It keeps people on your site longer. More is better.

SEO 28

SEO Planning Allocation Long Tail Marketing 28

ClearVoice

JUNE 2, 2022

The higher your content ranks on a search engine results page (SERP), the more likely a reader will visit your blog and read your posts. Create eye-catching headlines for your posts related to your audience’s needs. Use long-tail keywords. This step helps search engine “spiders” find your content.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Directive Agency

APRIL 22, 2022

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Long-tail vs. short-tail keywords. Short-tail keywords usually have a single word in them, they have a bigger search volume, but they’re harder to rank for.

Enterprise Management 52

Enterprise Management SEO Long Tail Marketing Thought Leadership 52

Conductor

JULY 20, 2022

Google’s search index is the world’s largest library , so if your brand ranks in position one, it is respected as the leading authority on the subject matter—and your brand gains trust in the eyes of the consumer. Long-tail keywords are searches that tend to be three or more words in length.

Service 122

Service Tips Planning Lead Ranking 122

Single Grain

MAY 6, 2021

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website.

Template 145

Template SEO Lead Scoring Lead Ranking 145

ClearVoice

MARCH 26, 2021

Here are the six key steps we’ll delve into to achieve the content gap analysis of our dreams: Competitive / SERP Analysis. Once you have a clear understanding of what’s out there, of the topics and keywords covered, begin to analyze the SERPs or Search Engine Results Pages that correspond to top search queries for your industry.

Analysis 111

Analysis Paid Content Top of Funnel Content 111

Scoop.it

JULY 28, 2022

This is great because SEO is important for getting more eyes on your content. On the other hand, tools like RankTracker will help you track search engine rankings. It has great features, including popular search engine monitoring, local rank tracking, daily rank tracking, and data comparison, among others.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Google Analytics can help you identify trends, patterns, and track visitor interactions , while Search Console helps you monitor and maintain your presence. On-page SEO. Technical SEO.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Single Grain

APRIL 17, 2023

And the right SEO strategy can help you get to the top of the SERPs. By ranking in the SERPs, you get the chance to grab your target persona’s attention which can lead to higher conversions. It’s a super easy way to find relevant long-tail keywords. In February 2023, Google had 80.2 increases your chances of conversions.

Top of Funnel 52

Top of Funnel SEO Buyer Personas Lead Ranking 52

Content Marketing Institute

JULY 17, 2018

But it made the move to primarily use mobile index for search engine result pages (SERPS) because people increasingly search for content on their mobile devices more than on their desktops. Will we see some symbol in the SERPs? Its authority score is 89 (out of 100) on the Moz index, which tracks backlinks and related factors.

SEO 92

SEO Mobile Marketing SERP Keywords 92

Convert

NOVEMBER 8, 2022

tracking accuracy got all messed up. You can even track down your most profitable keywords: Make sure to have reliable and clear full-funnel tracking in place. This means keeping an eye on your keyword rankings and making changes as needed to ensure that you’re targeting the right keywords for your audience.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

seo.co

JANUARY 31, 2022

To reap all these benefits, you have to carry out extensive on-page and off-page optimization, which would eventually lead to a rise in SERPs for targeted and untargeted keywords. Therefore, you must keep a close eye on your keyword positions. Keyword ranking is an important KPI since clients base SEO success on it. Completed Purchase.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Rank/Keyword Tracking. The SEO agency also has to track the rankings of multiple client websites on a regular basis and provide customizable reports to them. Link Building.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52