Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 101

Event Marketing Marketing Budget Planning Work Management 101

Martech

NOVEMBER 20, 2023

By offering a seamless and engaging virtual event environment, you can create a positive impression of your brand, increase attendee satisfaction, and foster stronger relationships with prospects and customers.

Enterprise Management 102

Enterprise Management Marketing Management RFI RFP 102

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

SpotMe Blog

JULY 28, 2023

“Most of our customers, particularly in the life sciences and pharma industries, who were hosting hundreds of virtual events during the pandemic have now re-added in-person to their event mix. According to a German-based event efficiency platform, “26% of event marketers lack the time to measure the success of their events.”

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

ClearVoice

AUGUST 12, 2019

By personalizing your print newsletters, you can keep your prospects, leads and customer base up to date on company news, events and even sales and promotions. Event marketing. You will likely be surprised at just how effective they are, in terms of reduced costs and ROI, as well as customer satisfaction and conversions.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

Zoominfo

OCTOBER 5, 2021

Omni-channel marketing: The process of testing messaging and placement through awareness campaigns across the spectrum of engagement channels specific buyers are most likely to respond to, including digital (search engine marketing, display advertising, content marketing), trade show and event marketing, direct mail, and more.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Vision6

JANUARY 16, 2023

Reminders about upcoming events or sales. Customer polls about their satisfaction with your product or service. Here are three further methods of combining the two strategies: Event marketing. It’s important to keep your attendees actively engaged during the day of your event, especially when it’s virtual.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Biznology

FEBRUARY 21, 2014

There are several types of traditional promotions that will stimulate interest in product/service trial, e.g. sampling, event marketing, sponsorships, etc. These continue to be effective tools, but this new process of “experiential marketing” can better leverage the power of emotional branding and the use of digital marketing.

Trends 80

Trends Ad Building Paid Search Agency Customer Satisfaction 80

Biznology

FEBRUARY 5, 2014

Related to this, “experiential branding” is about creating and driving sensory interactions with the customer that involve these feelings, which will emotionally influence their preferences, shape their perception of the brand, and affect their satisfaction and loyalty.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Biznology

JANUARY 17, 2014

Related to this, “experiential branding” is about creating and driving sensory interactions with the customer that involve these feelings, which will emotionally influence their preferences, shape their perception of the brand, and affect their satisfaction and loyalty. Digital Marketing.

Customer Satisfaction 80

Customer Satisfaction Loyalty Sample Internet Marketing 80

Binary Demand

JUNE 19, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

KoMarketing Associates

FEBRUARY 9, 2016

Event Marketing. What better way to promote your event than with a fun video set to music? CMI: Content Marketing World 2016. Deeper understanding can lead to higher satisfaction. Ingersoll Rand: SEMA 2011 product comparison. SXSW: TOMS brand Blake Mycoskie: The Future of the One for One Movement. Moz: MozCon 2015.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Valasys

MARCH 27, 2020

Those questioning, why do flexible hours inspire performance, the answer is deep-rooted in employee satisfaction and motivation. Valasys Media is a well-renowned name helping B2B marketers Bootcamp their marketing endeavors for optimizing success on their journey to wealth-creation or the generation of sales revenue.

Work Management 59

Work Management B2B Allocation Marketing Management 59

Attendify

MARCH 2, 2021

Or, to put it another way, employing a data-driven virtual event strategy can go a long way in increasing event ROI for both event hosts and their sponsors. Promotion Gets Personal. As it stands, 72% of consumers will only be interested in content if it is personalized.

ROI 50

ROI Work Management Marketing Management Comparison 50

Vidyard

OCTOBER 3, 2018

If you need some inspiration, check out some examples below: Using Libraries for Video Marketing Video libraries make the lives of your business’ marketers easier than ever by letting them manage and organize all of their video content in one place.

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Attendify

APRIL 17, 2019

This is the digital marketer’s ultimate challenge. . Event marketers, on the other hand, must empower face-to-face. In this article, we’ll share some actionable tips on bringing digital marketing and event marketing practices together. What’s the Difference Between Event Marketing and Digital Marketing?

Event Marketing 54

Event Marketing Planning Work Management Marketing Management 54

Zoominfo

AUGUST 30, 2018

Attendee satisfaction: It’s one thing to convince people to purchase a ticket– it’s another to make them enjoy your event enough to return for the next one. You can gauge attendee satisfaction in a number of ways, but the most popular methods are surveys and direct feedback within your event app.

Conference 187

Conference Planning Budget Programs Allocation 187

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Digital Asset Management 139

Digital Asset Management Work Management Marketing Management Planning 139

SpotMe Blog

JUNE 28, 2023

Because it seems no other digital marketing strategies can match the level of personalized content, immediate feedback, and a sense of community that webinars bring. The option to host different event types, not just webinars Webinar marketing is a great customer engagement tool.

Webinar Metrics 59

Webinar Metrics Enterprise Management Planning Work Management 59

Valasys

NOVEMBER 28, 2023

Event Marketing: Bringing Brands to Life Businesses look to Event Marketing for a fully immersive experience. Whether via product debuts, trade exhibitions, or guerilla marketing techniques, this strategy focuses on creating engaging, participatory experiences that captivate the viewer.

Guerilla Marketing 40

Guerilla Marketing Word of Mouth Advertising Agencies Planning 40

Heinz Marketing

OCTOBER 15, 2018

We were thrilled this last time, in an episode called, “ Here’s Your Event Marketing Playbook for 2019 ” to talk to Kristen Alexander , CMO at Certain. Recently we worked together on an Event Marketing Playbook. We, a couple months ago, published together this Event Marketing Playbook.

Top of Funnel 60

Top of Funnel Enterprise Management Budget Programs CMO 60

DiscoverOrg

SEPTEMBER 14, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. . “Driving Growth Through Smarter Account Management” Thursday, 9/27 – 2:00 PM ( Hotel Nikko , Nikko Ballroom I-II).

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

markempa

JANUARY 6, 2014

But, content marketing is the entire experience of your customer across your customer-facing brand touchpoints. In that context, content marketing can include social, video, mobile, customer service, sales, event marketing and even the products and services customers buy from you.

B2B Marketing 120

B2B Marketing Content Marketing Planning Work Management 120

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. Benefits of Event Marketing for E-commerce. Live events are a perfect way for any brand to showcase their personality and connect with their fans in a meaningful way.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Unbound B2B

JANUARY 11, 2023

The offered services must be able to fulfill multiple marketing goals and report back higher customer satisfaction rates. Take a realistic approach to measure marketing and sales efforts, both from the business side and the lead generation agency concerned. Conducts webinars and virtual events, among other things.

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

DiscoverOrg

SEPTEMBER 17, 2018

At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers. . “Driving Growth Through Smarter Account Management” Thursday, 9/27 – 2:00 PM ( Hotel Nikko , Nikko Ballroom I-II).

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Valasys

APRIL 3, 2020

This can be quantifiably substantiated if the companies excel across metrics such as customer retention rate, Year-over-year change in the annual revenue of the company, Year-over-year change in customer satisfaction, and Year-over-year change in on-time order fulfillment. Creating delightful Customer Interactions.

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Paul Gillin

JUNE 24, 2010

It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? That said, we understand the ROI justification is a hurdle many marketers must clear to get their social programs off the ground. We know these investments make people feel better. Measuring Intangibles.

ROI 50

ROI Paid Content Social Marketing Webcast 50

SpotMe Blog

AUGUST 4, 2023

A lot of event check-in software also offers additional features like: Badge printing Lead retrieval Surveys and feedback forms Event website and scheduling Exhibitor management With the right event check-in software, organizing and running your event is a whole lot easier. 1195 reviews) Capterra Score: 4.8

Enterprise Management 52

Enterprise Management Work Management Marketing Management Budget Programs 52

Content Marketing Institute

DECEMBER 4, 2017

Regardless of your industry or region of the world, pre-event content is an important element for delivering on an amazing event experience. While marketing campaigns are often centered on content, event marketers often think about content too late. This seriously made me laugh out loud.

Tips 103

Tips B2B Thought Leadership Conference Thought Leadership 103

Single Grain

MAY 12, 2020

If you want to maximize the effect of event videos, trying shooting them live on social media (more on that below!): Dive Deeper: How to Use Event Marketing to Generate Leads & Close Sales. 6) Presentation. In the last decade, TED Talks have surged in popularity to become a global platform with something for everyone.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Heinz Marketing

OCTOBER 29, 2018

You’ll enjoy Laura Vogel , in an episode called “ The B2B Event Marketing Gap That Will Make Or Break Your Success “ Laura says: “… a lot of event managers these days … are great at being able to produce an event. For more info, be sure to check out MailTag.io ! Matt: Yeah, love it.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Content Standard

JULY 26, 2016

The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Enterprise Management Planning 40

SpotMe Blog

MAY 4, 2021

Creating a hybrid conference meets multiple preferences, allowing a much farther reach and greater audience satisfaction. Check out Using Event Marketing to Drive Growth in 2021. August 2021 Virtual Conferences and Events. Dynamic Reach and Engagement. Looking for more inspiration? Description.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Webbiquity

SEPTEMBER 10, 2012

Previously, Christine was a Principal with First Round Capital, an early-stage venture capital firm, where she worked with companies such as BillFloat, Double Verify, Get Satisfaction, Mint, and Xobni. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Previously, Christine was a Principal with First Round Capital, an early-stage venture capital firm, where she worked with companies such as BillFloat, Double Verify, Get Satisfaction, Mint, and Xobni. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. Alex Hisaka.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Outgrow

OCTOBER 21, 2019

Relationship marketing is all about engaging with your customers. Therefore, it is important to provide your customers with the most satisfaction. Event Marketing . Interactive content can also help you engage your audience at events. Business isn’t about selling a product or a service, but an experience.

Interactive Marketing 40

Interactive Marketing Paid Content Top of Funnel Webinar Metrics 40