Scoop.it

SEPTEMBER 2, 2021

Gone are the days when marketers used to go door-to-door to distribute flyers and pamphlets for promoting their products. Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events.

Tips 96

Tips Paid Search Agency Marketing Management High Quality Lead 96

Content Standard

FEBRUARY 2, 2021

Even if we’re eventually able to return to office life in some form, there’s still pressure to deftly navigate the emerging world of online conferences, virtual booths, and live-streamed events. Here are some ways to generate buzz and bring in more business with your online events. Have a clean background.

Buzz 98

Buzz Event Marketing Webcast Lead Scoring 98

Webbiquity

MARCH 7, 2019

Here are a few simple steps to get you started: • Create a Facebook event : This is an obvious but important first step in your social promotion, and can be one of the most effective ways to gain exposure for your event. Your event page should be just the right mix of informative, playful, and memorable.

Social Media 200

Social Media Promotion Creativity Media 200

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Companies and marketers are more eager than ever to put on in-person events and maximize their turnout.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

PureB2B

DECEMBER 3, 2021

It goes without saying that there is a consistent struggle with event marketing in the B2B space. Events remain limited due to health concerns and the general attendance is fatigued by excessive product marketing. These are real thoughts present in the day-to-day planning of a demand generation marketer.

Marketing Budget Creation 62

Marketing Budget Creation Marketing Budget Event Marketing Budget Programs 62

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. How to Track Event ROI in Your CRM.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Cutting Edge Virtual Event Platforms. Image credit: Teooh.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Event Marketing – The One Secret To Killer Events by B2B Marketing Insider. The event is seen more like a conversation that continues well before and long after the physical part.” And something most of us could improve at.

Practices 100

Practices Webinar Metrics Peer-to-peer Multi-Channel 100

Content Standard

OCTOBER 19, 2018

Whether you’re traveling to industry events or hosting one of your own, the resources required to organize, plan, and execute outreach to prospective partners and clients is often taxing on a marketing team. Redefining the “Event” as a Content Channel. Image attribution: MD Duran.

Event Marketing 84

Event Marketing Marketing Strategy Marketing & Strategy Planning 84

markempa

JULY 8, 2013

It combined these elements to promote the new brand at the trade show. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Arming them with iPads, where they could access a short presentation. A Facebook page for Seymour.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SpotMe Blog

JUNE 29, 2022

In turn, that increase in reach also boosts the value of the event to both the company hosting it and the sponsors. . Hybrid events will continue to play a huge role in the enterprise event industry going forward, and your company can’t afford to miss out on the opportunities they’ll present. What is a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Marketing Insider Group

MAY 17, 2021

Using the KPIs above as an example, we can consider the following strategies to achieve them: Event Promotion Strategy. Event Content Engagement Strategy. Event Networking Strategy. Event Sponsorship and Revenue Strategy. Event Follow-up Strategy. Event Promotion Strategy.

Webinar Metrics 259

Webinar Metrics Organization Marketing & Strategy Merchandising 259

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Otherwise, tweets about your event will quickly get lost in a stream of unrelated content.

Twitter 80

Twitter Promotion Tips Relevance 80

Launch Marketing

FEBRUARY 26, 2018

B2B event marketing is an important component of a successful marketing strategy. In fact, 87% of C-suite executives believe in the power of live events and plan on investing in them more in the future. Networking events. Strengthen your brand recognition. Speaking sessions. Build your pipeline and trust.

Event Marketing 48

Event Marketing B2B Marketing Marketing & Strategy Marketing Strategy 48

Marketing Insider Group

JUNE 9, 2020

The CMOs of today must refocus their marketing efforts on meeting the customers’ needs rather than on simple promotion. Why Successful Marketing Is More Than Just Advertising. marketing approach from creative brand advertising towards business growth and satisfying customer needs better.

CMO 316

CMO Advertisements Advertising Paid Search Agency 316

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Brandwatch Marketing

DECEMBER 20, 2023

Running an event? Using Twitter to promote it? Having a Twitter hashtag as part of your event marketing can be a great way to drum up interest before, during and after the occasion. Otherwise, tweets about your event will quickly get lost in a stream of unrelated content.

Twitter 67

Twitter Promotion Tips Relevance 67

Webbiquity

APRIL 4, 2019

Promote the content. The best content in the world will go unnoticed if you don’t use SEO practices, promote it through social media, cross-promote through other publishers (PR), advertise the fact that the content is available (Google AdWords & paid promotion), and get out and speak on these topics ( event marketing ).

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. presentation downloads, session video) after the event.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Adobe Experience Cloud Blog

MARCH 31, 2014

Author: Maggie Jones Be honest: could you get through an entire presentation without saying “um”? And lastly, do you know the one thing you want your audience to take away from your presentation? Here’s why a great presentation isn’t just about your content – it’s also about how you deliver. eye contact? The Content.

Eye-Tracking 48

Eye-Tracking Marketo Webinar Metrics Lock-In 48

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Pam Didner

OCTOBER 15, 2022

Whether it’s SXSW, Black Hat, or any other major summits, many components are usually involved in a big tech event – keynotes, exhibits/network lounges, and training/breakout sessions. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

SpotMe Blog

JULY 25, 2021

Tips to Transition Your Events from Virtual to Hybrid. What Does a Hybrid Event Look Like? Hybrid Event Examples That Knock It Out of the Park. Why Hybrid Events Matter. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What Does a Hybrid Event Look Like? 3) TwitchCon.

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

APRIL 18, 2019

Corporate events are opportunities for companies to entertain clients, reward employees, promote teamwork, educate the market, establish partnerships, launch new products, and much more. However, planning a corporate event is a challenging, complex undertaking. Be creative.

Advertising Agencies 168

Advertising Agencies Tips Paid Search Agency Enterprise Management 168

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Martech

FEBRUARY 22, 2022

Promote events and webinars to target accounts via account-based ads and email. View all digital marketing campaign performance at an account level. We’d expect to see more ABM integrations with events technology like ON24’s. Personalize the website experience at an account level.

Account Based Marketing 85

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 85

SmartBug Media

DECEMBER 22, 2023

You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. The former is cost-effective, especially when promoting the same call to action, products, and industry vertical. Exhibitors must offer more than routine presentations.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . I don’t want any kind of marketing or promotions hitting them because I don’t want this prospect to get distracted.'”

Account Based Marketing 113

Account Based Marketing Ideal Customer Profiles ABM Top of Funnel 113

Contently

MAY 13, 2020

For almost a decade, webinars have been the go-to choice for digital events. Marketers slap together a deck and say their piece in front of a small audience. Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space.

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

SmartBug Media

OCTOBER 30, 2020

Does the platform allow for presentations to be pre-recorded and controlled by the presenter, live? We will dive into this a bit more shortly, but having the ability to share pre-record presentations impacts the attendee experience and engagement opportunities. Multi-Faceted Marketing and Promo Strategy. Email Promotion.

Marketing & Strategy 105

Marketing & Strategy Paid Social Agency Multi-Channel Lead Ranking 105

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Email marketing can be particularly effective for a nurture cadence.

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Hubspot

APRIL 12, 2021

It's important to note that event branding is a part of event marketing but requires its own skill sets and strategies. The key to a well-attended event is to make your branding cohesive and recognizable, because a consistent brand presentation has been seen to increase revenue by 33%. But that's not entirely true.

Examples 95

Examples Brand Identity Branding Banners 95

The Point

JANUARY 24, 2017

Invite, don’t Promote – if you’re presenting scheduled demos at the show, or if one of your executives has a speaking slot, invite people to the event as you would a Webinar, i.e. with date, time, location at the show, “what you’ll learn”. (Tip: always limit response; it caps your expense and drives urgency.).

Trade Show 100

Trade Show Traffic Demand Creativity 100

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels. Use Live Polls.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

Only B2B

MARCH 17, 2020

It’s a no brainer that marketers often express their scepticism about the event marketing process as a whole. How do you get the most out of your event marketing investment? How do you build a successful event promotion strategy? How do you ensure your event shall be trending?

Account Based Marketing 81

Account Based Marketing ROI Planning ABM 81