SmartBrief - Marketing

MAY 31, 2023

To build ethical AI solutions, the tech sector needs a wider range of perspectives and diversity of thought, particularly to gain awareness of all the potential forces contributing to the (often unwarranted) success of the elite. The issue of ethical AI will not go away on its own.

Ethics 52

Ethics Marketing AI Lead Ranking Paid Search Agency 52

Scoop.it

JUNE 22, 2023

With recent developments in generative AI, the question of ethical content creation and the use of human-made content has come into question. So for now, companies using this technology are the ones responsible for guaranteeing ethical use and protecting the rights of content creators.

Ethics 77

Ethics Automation Allocation Content 77

Hubspot

SEPTEMBER 2, 2020

As much as it might be difficult to define what "ethics" is in relation to marketing, it's easy to define what it isn't. Here, let's explore the critical role ethics plays in modern marketing (and leadership as a whole), and how you can ensure you're following best practices to create ethical solutions to all your marketing challenges.

Ethics 101

Ethics Paid Search Agency Advertising Agencies Word of Mouth 101

B2B Digital Marketer

AUGUST 26, 2021

As a result, most practitioners today have bad habits and bad practices that are not just ineffective but also unethical. SEO can be done better – it can be done more effectively and ethically, leading to better results and a better experience for both the user and the business owner. Podcast Timestamps/Outline.

Ethics 52

Ethics SEO Practices Effectiveness 52

Marketing Insider Group

APRIL 8, 2024

Understanding CustomGPT At its core, CustomGPT is a version of OpenAI’s famed Generative Pre-trained Transformer (GPT) models. Video Source: Content Marketing Institute CustomGPT leverages a process called fine-tuning, where the model is trained on your specific data. But, it’s not like the rest.

Work Management 263

Work Management Lead Ranking Marketing Management Training 263

Martech

JULY 14, 2023

Learn more about the best practices you should follow to create high-level content with the help of AI. Avoid copyright and ethical issues by using AI as an assistant, not as your sole writer and editor. The reason is ChatGPT has trained itself by using copyrighted material. The use of AI is inevitable and worth investigating.

Marketing AI 92

Marketing AI Practices Tools Copyright 92

Salesforce Marketing Cloud

FEBRUARY 16, 2024

In my 20-plus-year career, and as founder of the Harris Consulting Group, I’ve learned some valuable lessons, tips, and best practices when it comes to structuring sales commissions. Ethics and conduct standards: These should align with company values, so reps don’t compromise integrity or compliance to earn commissions.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Valasys

DECEMBER 2, 2022

Pursuing the best hacking course is necessary to become skilful in ethical hacking. This tutorial is for you to study ethical hacking if you’re a beginner looking to pursue a career in ethical hacking. What Does an Ethical Hacker Do? Ethical hacking is a part of cybersecurity.

Ethics 40

Ethics Digital Asset Management Work Management Course 40

Litmus

MAY 16, 2023

But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today. Here are some of our team’s practical, no-nonsense guidelines for using AI in email marketing: Vet your vendors. but the how, when, and where remain to be seen.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

sagefrog

MARCH 13, 2024

Transparency & Clarity Clarity and transparency are both essential to a sound and ethical B2B privacy policy. You must communicate the aspects of your policy in a user-friendly manner, steering clear of legal jargon that might obscure the understanding of data practices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Salesforce Marketing Cloud

DECEMBER 5, 2023

And start thinking about security and ethics questions early on. Build guardrails for ethics and security in your AI app early on 3. Build guardrails for ethics and security in your AI app early on Security, privacy, and accuracy aren’t new concerns for IT. AI models train on all kinds of data.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

DECEMBER 20, 2023

Develop ethical generative AI from the get-go Building trustworthy generative AI requires a firm foundation at the inception of AI development. This opacity prevents independent auditing of the systems for biases, flaws, or ethical issues.” <br> Visit Trail +300 points Module Ethics by design

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

JANUARY 29, 2024

Here are practical pointers about those questions for those in business and marketing. and saw this output: “A significant number of Gen Z members are actively advocating for sustainable and ethical fashion practices. You can’t assume their individual wants and needs are in the model’s training set.

Marketing AI 103

Marketing AI Ethics Training Opinions 103

ClearVoice

FEBRUARY 5, 2024

Challenges and Considerations Using AI for content outsourcing comes with challenges and ethical considerations, such as bias, fairness concerns, and potential privacy issues. Create an ethical review process for AI-generated content from outsourcing partners to determine and address potential biases. Implement ethical AI training.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Martech

DECEMBER 26, 2023

Technology providers such as Amazon, Google, Meta and Microsoft, have long sought to address concerns about the effects of bias in datasets used to train AI systems. Organizations must develop best practices across customer facing functions, data and analytics teams, and legal to avoid damage to their brands and organizations.

Marketing AI 111

Marketing AI Allocation Generation Planning 111

Spiralytics

JUNE 11, 2023

It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns. As a bonus, we’ll show you a few apps you can use to clone your voice—ethically, of course. Increased use for content creation There are ethical uses for voice cloning apps. What is AI Voice Cloning?

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Martech

JANUARY 19, 2024

The article was based on research our firm conducted on the best in class social media practices of over 40 companies. OpenAI and Microsoft are now being sued by the New York Times for training its AI machines using Times content. Trained on case history in law school, their written arguments are based on precedent.

Marketing AI 108

Marketing AI Rules Copyright Generation 108

Martech

MARCH 14, 2023

Dig deeper: Three things ChatGPT needs which only you can provide Top ChatGPT considerations for marketers Separate from data-related challenges and the possibility of “hallucinations” and wrong answers, CMOs must recognize numerous ethical and brand-related risks when planning for generative AI’s responsible use.

Marketing AI 129

Marketing AI Enterprise Management Paid Search Agency Work Management 129

Salesforce Marketing Cloud

AUGUST 30, 2023

There are a few gotchas, however: Data privacy: When entering data into ChatGPT, or any of the other LLMs, that data can be used to train that LLM further and even appear in later queries. Going deeper into features such as ControlNet and Inpainting can help, but require practice and knowhow. Similarly, when describing an image (e.g.

Marketing AI 105

Marketing AI Creativity Ethics Training 105

Televerde

FEBRUARY 18, 2024

Such practices not only harm individuals but also perpetuate a damaging stigma around prison labor, making it challenging for companies that want to engage in ethical practices to do so without fear of being wrongly associated with exploitative behaviors. Redefining prison labor is necessary.

Paid Search Agency 52

Paid Search Agency Companies Ethics Transparency 52

Matchcraft

FEBRUARY 14, 2023

There are a number of potential challenges and considerations when implementing machine learning in advertising, such as data privacy and ethical concerns. Algorithms can inadvertently perpetuate and amplify existing biases in the data used to train them, which can result in unfair or discriminatory outcomes.

Marketing AI 97

Marketing AI Advertising Agencies Paid Search Agency Advertisements 97

Hubspot

OCTOBER 25, 2023

Point 2: Unintended Consequences and Ethical Dilemmas ChatGPT Sales commissions can create a breeding ground for unethical behavior. Moreover, it can lead to high turnover rates among sales staff, as some employees may feel uncomfortable with these practices or become disillusioned by the constant pressure to meet targets.

Ethics 65

Ethics Aggregators Customer Satisfaction Cross-Selling 65

Salesforce Marketing Cloud

DECEMBER 11, 2023

What are the best practices for using AI in email marketing? The answer is easy if you take it logically, with these best practices. Ethical concerns about data privacy, security, and consumer trust call for compliance and regulations to keep customer information safe. What are the best practices for using AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

Salesforce Marketing Cloud

FEBRUARY 20, 2024

This is why making sure your fellow employees are aware of risk and best practices is so important. Creating the right environment with security and awareness training and operations can influence the cyber hygiene of your employees. But in reality, it’s not really employees that are to blame.

Resource Management 52

Resource Management Work Management Allocation Ethics 52

Sprout Social

FEBRUARY 29, 2024

These applications demonstrate the practical implementation of AI in performing specific tasks with high accuracy and efficiency. Education and training in AI ethics and application enable businesses to inform their workforce about AI’s potential and limitations and how to leverage it responsibly.

Marketing AI 119

Marketing AI Lead Ranking Work Management Lead Scoring 119

Televerde

APRIL 24, 2024

Leaders must demonstrate the kind of business ethics, personal commitment, and positive attitude they want from their employees. “Do But empowering that team means ensuring they have the time and training they need to effectively use the cutting-edge technology. Do as I say, not as I do” does not work in the business world.

Peer-to-peer 98

Peer-to-peer Business Ethics Communities 98

Salesforce Marketing Cloud

AUGUST 17, 2022

AI is trained on reams of data that have been collected over time. Research has shown that many popular open-source benchmark training datasets — ones that many new machine learning models are measured against — are either not valid for the context in which they have been widely reused or contain data that is inaccurate or mislabeled. .

Ad Building 98

Ad Building Ethics Lead Ranking Correlation 98

nDash

JULY 14, 2022

Putting our training and knowledge to use, the legal writers of nDash focus on authoritative and persuasive writing. All internet writing pros know the rules and evolving practices in SEO. Above all, professional ethics codes interact with these online communications. And we take your professional ethics as seriously as you do.

Marketing Websites 98

Marketing Websites Ethics Content Privacy 98

Martech

JULY 10, 2023

Rapidly disrupting our personal and professional environments like a runaway train, AI is poised to be more impactful than the internet. As a society, we need to collectively hit the pause button and work out how to harness this technology ethically and responsibly. Keeping up with these tools is impossible.

Marketing AI 135

Marketing AI Paid Search Agency Trends Copyright 135

Salesforce Marketing Cloud

JULY 10, 2023

Provide learning and development opportunities : Demonstrate organizational support by offering training programs, workshops, and resources. Reflect on industry best practices, highlighting the unprecedented pace of AI adoption and the low barriers to entry. Embrace flexibility and agility when working with AI technologies.

Barriers 75

Barriers Ethics Digital Transformation Training 75

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

At Salesforce, we adhere to the highest security and privacy practices because we strive to protect the data we are entrusted with. The ethical use of AI is crucially important and is top-of-mind for all of us in the partner ecosystem. By coming together to solve emerging challenges, we can ensure we use AI in a safe and ethical way.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Martech

APRIL 19, 2023

She found that by treating decisions like a design problem, you can bring many design best practices to bear, such as ideation, documentation, rendering, refinement, QA, and design thinking. Ethics/bias. DI can methodically help reduce bias and reinforce ethical decisions. Resistance. Develop new decision-making habits.

Allocation 120

Allocation Marketing Attribution Enterprise Management Marketing AI 120

ClearVoice

AUGUST 4, 2023

Legal Perspective on AI and Plagiarism When it comes to plagiarism, concerns are not only philosophical, ethical, or hypothetical. The question of AI and plagiarism is not simply an ethical or philosophical conundrum. Plaintiffs allege the tools infringed on the rights of millions of artists by training theirs on web-scraped images.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

InsightSquared

APRIL 1, 2019

My goal is to provide you with a few ideas and best practices about how to make your onboarding program more focused on results. Once you know how long ramp is, and what your successful sales reps are doing all day, it’s time to overcommunicate, train, and support your reps. So, how do we do this? Time to First Deal.

Ethics 248

Ethics Training Paid Search Agency Outreach 248

Martech

FEBRUARY 8, 2023

I asked ChatGPT the following question: “Give me a 500-word article about the ethical and practical implications ChatGPT and AI-driven content creation will have on marketing, marketers and advertising agencies. But on the other hand, they raise a number of ethical and practical concerns that must be considered.

Marketing AI 107

Marketing AI Advertising Agencies Ethics Copywriting 107

Salesforce Marketing Cloud

JANUARY 25, 2024

Even better, managers can use sales call recordings to train reps both on best practices and what to avoid. They can also be used in training to help learn best practices or tactics to avoid. Managers can then work with reps to practice their articulation to avoid verbal fumbles.

Tools 59

Tools Work Management Marketing Management Tips 59

Salesforce Marketing Cloud

NOVEMBER 3, 2023

“We know [current generative AI] has a tendency to not always give accurate answers, but it gives the answers incredibly confidently,” said Kathy Baxter, principal architect in Salesforce’s ethical AI practice. “So LLMs are trained on massive datasets, which gives them a deep understanding of a broad context of information.

Generation 127

Generation Lead Ranking API Knowledge Base 127