Sword and the Script | B2B

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on eMarketer 5.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Bannerflow

SEPTEMBER 27, 2021

According to the latest eMarketer research , US display advertising is predicted to grow 27.5% One of the most breathtaking stats we found during 2020 was that on average all ads – across industries – see an uplift of 85% compared to any average day during the year. Display advertising trends in 2021 are both fascinating and varying.

Display 98

Display Stats Advertisements Advertising 98

Porch Group Media

OCTOBER 1, 2020

Email Marketing Statistics. Take a look at some of these amazing statistics on email performance: Marketers who use segmented campaigns note as much as a 760% increase in revenue. Check out these additional statistics on email personalization. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Stats 71

Stats Email Marketing Trends Planning 71

Webbiquity

JUNE 23, 2015

The search marketing stats and facts below provide some helpful guidance. For more insights, check out these 21 SEO and search engine marketing stats from top experts including Caroline Nicander Mohr, Laurie Sullivan, Berrie Pelser, Rob Petersen, Melissa Hoffmann, and John A. 3 General Search and Google Stats and Facts.

Paid Content 100

Paid Content Stats Paid Search Agency Search Marketing 100

Webbiquity

FEBRUARY 23, 2016

Here are three more key takeaways from the more than four dozen social networking facts and statistics below: Facebook is the most popular social network on the planet—except with CEOs. Learn more about those findings and many others in these 49 noteworthy social networking facts and stats. 18 Facebook Stats and Facts.

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Webbiquity

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. And now, the stats! 8 Stats About B2B Marketing Budgets and Spending. eMarketer ). 5 B2B Lead Generation Stats and Facts. 3 B2B Content Marketing Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

JUNE 16, 2015

Check out these 34 compelling content marketing statistics and facts from a variety of expert sources. 22 Content Marketing Facts and Statistics. eMarketer ). 5 Business Blogging Statistics and Facts. 7 Video and Image Marketing Facts and Statistics. 1: Welcome to Marketing Stats Summer! #2: TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Atomic Reach

MAY 14, 2019

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. Statistic Stats). Statistic Stats).

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Optinmonster

OCTOBER 30, 2019

And there are plenty of social selling statistics out there to prove that it works. In this article, we share a ton of social selling statistics that will convince you the benefits are real. Social Selling Statistics. Get blogging stats and facts and social proof statistics here. What Is Social Selling?

Statistics 77

Statistics Social Media Social Marketing Media 77

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 Consider these stats: Twitter claims that 82% of its users view video content on the app. You could spend all day reading surprising video marketing statistics, but you’d be better off addressing your aversion to stepping in front of the camera and making video a pillar of your strategy next year.

Practices 293

Practices Tips Business Emarketing 293

distribion

NOVEMBER 9, 2016

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. – eMarketer. The post Email Marketing Trends and Stats appeared first on The Beacon.

Stats 79

Stats Email Marketing Trends Work Management 79

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. As eMarketer notes however, “Curation is not as easy as simply finding and sharing content. Industry statistics and studies are also available to help you better understand the market.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. eMarketer ). eMarketer ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Porch Group Media

NOVEMBER 4, 2022

Connected TV statistics. Here are some stats on why Connected TV should be part of your 2023 strategy: Do viewers watch traditional TV or streaming TV more? Another study by eMarketer shows cord-cutters are all set to reach 55.1 Another study by eMarketer shows cord-cutters are all set to reach 55.1

First-Mover Advantage 52

First-Mover Advantage Emarketing Cable Amazon 52

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Here is one of the graphs from the eMarketer study. You can find an overflow of statistics. Stats from the LinkedIn Marketing Solutions blog. Is social media more of a B2C business?

Social Media 53

Social Media Emarketing Forrester Media 53

NuSpark Consulting

JANUARY 11, 2013

There are staggering statistics to support these trends. Search will always carve out the majority of this spending, but according to eMarketer, online video ad spending will nearly double its share of the market in the next four years.

Mobile Marketing 100

Mobile Marketing Paid Search Agency Advertising Agencies Video Marketing 100

Hubspot

APRIL 27, 2015

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. However, not all statistics are worth citing. A search engine exclusively for inbound marketing and consumer statistics? 7) eMarketer.

Paid Content 28

Paid Content Stats Resources Peer-to-peer 28

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. Source : eMarketer. Source : eMarketer.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Convince & Convert

MARCH 22, 2013

Social Media Stat of the Week: Social Still Not for Everybody. Jeff focuses on another eMarketer statistic about smartphone penetration: eMarketer has basically predicted a slowing adoption rate for social media on smartphones so that by 2017, about 49.7% ” via eMarketer. ” via eMarketer.

Emarketing 131

Emarketing Personalization Social Media Marketing Management 131

Porch Group Media

FEBRUARY 16, 2021

Take a look at some of these recently published statistics in our recent blog post. eMarketer ) Shoppers spend 138% more when marketed to through email, as compared to those who do not receive email offers. eMarketer) Relevant emails drive 18x more revenue than broadcast emails. Disruptive Advertising ).

Email Marketing 72

Email Marketing Optimization Marketing & Strategy Marketing Strategy 72

Huptech Web

MARCH 2, 2023

These statistics will give you an idea of the scope and effectiveness of social commerce for the growth of an online business. Almost half of the internet users in the country shop on social networking sites, according to eMarketer. Nearly half of the internet users in the US shop on social networks, according to eMarketer.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Hubspot

JUNE 21, 2012

Wherever mobile marketing stands on your list of priorities, there's no doubt it's here to stay -- and these stats should help you understand just how important it is, and perhaps help you prioritize your efforts. 23 Mobile Marketing Statistics You Should Know. Source: Microsoft Tag ) Tweet This Stat! billion are SMS enabled.

Stats 28

Stats Mobile Marketing Emarketing SMS 28

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. 60% of marketers create at least one piece of content each week ( eMarketer ). 60% of marketers create at least one piece of content each week ( eMarketer ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Hubspot

APRIL 13, 2012

Google+ Statistics. Google ) Tweet This Stat. comScore ) Tweet This Stat. eMarketer ) Tweet This Stat. Shareaholic ) Tweet This Stat. HubSpot ) Tweet This Stat. Remcolandia ) Tweet This Stat. Remcolandia ) Tweet This Stat. Remcolandia ) Tweet This Stat. Google+ Statistics.

Statistics 28

Statistics Google Stats Emarketing 28

Hubspot

OCTOBER 26, 2011

Take a good, hard look at these 60 insightful holiday shopping statistics so you can plan your holiday marketing initiatives accordingly. General Holiday Shopping Statistics. Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat! Source ) Tweet This Stat!

Statistics 28

Statistics Planning Stats Open Rate 28

Convince & Convert

MARCH 15, 2013

Social Media Stat of the Week. Jeff’s Social Media Stat of the Week is not your traditional Facebook or Pinterest announcement. Instead, this week’s statistic comes from an eMarketer report about the total advertising spend in the U.S. in 2012 for television, digital, mobile, print, magazines, and outdoor.

Communities 140

Communities Mobile Advertising Emarketing Stats 140

Marketing Insider Group

SEPTEMBER 14, 2020

A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics. Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. Blogging Stats.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. Let’s begin!

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Porch Group Media

JANUARY 29, 2019

Take a look at some of these other compelling statistics: 74% of marketers say targeted personalization increases customer engagement. Check out these stats on the effectiveness of email marketing automation: Automated emails get 119% higher click rates than broadcast emails. eMarketer). eConsultancy.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

EveryoneSocial

JUNE 14, 2022

Think about the two stats below for a second: The average global social ad CTRs are down 30% year over year. eMarketer ). Now imagine those statistics amplified by employee influencers and social content because there’s a much better connection to the ad content and the brand itself. Improve Ad Consumption and Engagement.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

Porch Group Media

JULY 8, 2019

Social Media Advertising Statistics. Emarketer estimated that the ad spending on social video in the US increased by 38.1% As seen in the earlier stats, Facebook remains one of the most popular social media platforms, but Instagram is quickly catching up. 80% of social media B2B leads come from LinkedIn. Sprout Social ). .

Social Media 58

Social Media Social Marketing Trends Media 58

Vidyard

DECEMBER 17, 2020

So if you—or your boss—are looking to understand the power of video and want the stats to back it up, then look no further. We’ve compiled the top video marketing statistics that matter to businesses to help you make the best decision for your marketing needs. Video for Sales Statistics 1.1 Video Marketing Statistics 2.1

Statistics 157

Statistics Video Marketing Planning Business 157

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%). Add Ed: https://plus.google.com/102594076950828102069. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. 4 Marketing Management and Measurement Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

SnapApp

DECEMBER 20, 2018

As Kirsten Lyons writes in her roundup of demand gen statistics : The most effective lead nurturing programs result in a 50 percent increase in sales-ready leads and 33 percent lower costs. It won first prize as the most effective content format in a recent eMarketer survey of B2B marketers: Final Thoughts. The benefits are proven.

Top of Funnel 85

Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

EveryoneSocial

MARCH 12, 2019

Either way, you came to the right place for all your social media statistics needs. Below, our goal is to share with you some interesting, exciting, and maybe even some surprising social media statistics. Feel free to jump to your desired section: General Social Media Statistics. LinkedIn Statistics. Facebook Statistics.

Statistics 103

Statistics Social Media Paid Search Agency Enterprise Management 103