Oktopost

SEPTEMBER 12, 2023

Intent data is your key to simplified B2B marketing lead generation. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Jump to Section: What is Intent Data? How Do You Collect Intent Data?

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Intent Data Lead Gen Intent Lead Scoring 62

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. So, how can a data-driven marketing plan function in the absence of user-specific data? That’s where AI-derived Intent Data comes in. What is Intent Data?

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Intent Data Marketing AI Analysis Intent 52

DealSignal

MAY 15, 2022

How Does Intent Data Differ from Web Tracking Data? Although similar, web tracking data should not be confused with intent data – intent data is aggregated across tens of thousands of websites. With intent data, you can. What Is Intent Data?

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

PureB2B

MARCH 31, 2022

About six years ago, intent-based marketing data broke into the SaaS and B2B spaces and ultimately changed how marketers look at prospects. Now, in lieu of creating high-quantity email campaigns, B2B sales and marketing teams can better prioritize purchase-ready prospects based on their individual behavior and online activity.

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Intent Data Demand Generation Agencies Demand Generation Intent 62

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

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SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

DealSignal

NOVEMBER 1, 2022

Table of Contents What is B2B intent data? The Ultimate Checklist: Questions to Ask B2B Data Vendors What types of intent data are there? What is B2B intent data? What is B2B intent data? Intent data allows you to identify and target these specific folks, almost in real-time.

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Intent Data Intent Marketing Automation Services Ideal Customer Profiles 52

Aberdeen

DECEMBER 27, 2019

The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Why do Marketing Teams Love Intent Data? 6 Ways to Add Intent Data to Your Marketing Stack.

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Intent Data Paid Content Intent Top of Funnel 84

Anteriad

JANUARY 3, 2023

Intent data isn’t just a lead generation trend—it’s here to stay Doesn’t it seem that every few years, there’s a brand-new marketing buzzword that will demystify lead generation? The cynic among us may be tempted to ask, “Is intent data a marketing fad?” What makes intent data different?

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Intent Data Lead Generation Intent Lead Ranking 40

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Binary Demand

MARCH 26, 2024

[ps2id id=’overview’ target=”/]B2B intent data has become crucial in B2B marketing. But what’s really impressive is the buyer-level intent data, which has skyrocketed by an incredible 13,609.7%. increase since March 2020, signifies a major change in how we perceive B2B intent data.

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Intent Intent Data Paid Search Agency Webinar Metrics 52

Adobe Experience Cloud Blog

APRIL 11, 2017

In the past six months at Socedo, we’ve shifted our email marketing strategy from persona-driven campaigns to intent-driven campaigns. Instead of sending broad, content-based emails on a weekly basis that may or may not appeal to our segments, we now develop tailored emails grouped by different topics of interest.

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Intent Data Intent Email Marketing Social Marketing 129

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

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Intent Data Vendors Intent Analysis 84

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Lead Ranking 52

xiQ

JULY 19, 2019

The Truth Intent Data Vendors Don’t Want You to Know. The latest buzz word in B2B marketing is Intent Data. Intent Data is the analysis of a prospective buyers’ search and browsing history to predict the buyers’ intentions and next moves. The Problems with Third-Party Intent Data.

Intent Data 62

Intent Data Vendors Intent Analysis 62

Aberdeen

DECEMBER 27, 2019

The result is a lot of time wasted on marketing campaigns that only produce minimal results. But intent data changes the marketing game by offering a competitive edge based on your customers’ journeys. Why do Marketing Teams Love Intent Data? 6 Ways to Add Intent Data to Your Marketing Stack.

Intent Data 52

Intent Data Paid Content Intent Top of Funnel 52

DealSignal

MAY 3, 2021

What is B2B intent data? The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Intent data allows you to identify and target these specific folks, almost in real-time. Signs of buyer intent.

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Intent Data Ideal Customer Profiles Intent B2B Sales 52

SalesIntel

MARCH 14, 2024

Amidst the vast sea of data available, three key sets—technographics, firmographics, and buyer intent—have emerged as indispensable tools for driving sales success. This guide delves into the strategic integration of technographics, firmographics, and buyer intent into sales processes. What is Technographic Data?

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Buyer Intent Intent Marketing Budget Ideal Customer Profiles 52

Albacross

JULY 23, 2019

This is where intent data comes into play. Its claim to fame is the fact that it can help B2B marketers gain a deeper insight into the needs and wants of potential clients, thus helping them craft more effective marketing campaigns. Read on, and find out how to leverage intent data to its full extent.

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Intent Data Intent Lead Ranking Marketing Automation Services 45

Adobe Experience Cloud Blog

APRIL 5, 2016

Enter external intent data. Much like a FICO score provides a holistic view of a customer’s credit history by using collectively shared information from different banks, external intent data provides a business with an understanding of what an individual, a department, or a company in a specific location is most interested in.

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Intent Data Intent Lead Scoring Lead Ranking 48

Zoominfo

DECEMBER 15, 2020

So whether you’re expanding into new territory, prepping for next year’s round of new hires, or deploying marketing campaigns, following these B2B tips and tricks will help your B2B efforts during the holiday season. Find More Selling Opportunities with Buyer Intent Data. Our post, “What is Buyer Intent Data?

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Work Management Marketing Management Cold Calling Tips 237

Zoominfo

MAY 25, 2022

Intent data Understanding a prospect’s technology stack is important — but it’s intent data that prompts timely outreach. Intent data is up-to-the-moment information that can help infer a prospect’s likelihood to purchase, such as a flurry of web searches or multiple content downloads on a particular topic.

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Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Engagio

JULY 6, 2023

Harness the Power of Intent Intent-based advertising involves targeting prospects based on their demonstrated interest in your product or service. By leveraging intent data, you can reach people who are actively researching solutions like yours and are therefore more likely to convert.

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DealSignal

AUGUST 3, 2023

For example, suppose you want to target contacts in Information Technology with an email about security but send the email to everyone in IT – most of the audience will dismiss it. You can also run high-performing email campaigns that produce more high-quality leads and improve the pipeline delivered to your sales teams.

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Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

SEPTEMBER 30, 2020

Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. Segmenting Your Email Lists. How To Use Buyer Personas To Improve Your Marketing Strategy.

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

SalesIntel

MARCH 20, 2024

By identifying and understanding these common pitfalls, businesses can proactively avoid making costly mistakes and optimize their email campaigns for better engagement, response rates, and, ultimately, sales success. This article will help you know the pitfalls to avoid when crafting sales email sequences.

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Top of Funnel Cost Intent Signal Response Rate 52

Zoominfo

MARCH 6, 2021

For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. And that starts with clean data. To ensure segmentation success, your CRM requires quality data. Imagine this: You build a product launch email campaign. Behavioral Segmentation.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

PureB2B

MAY 30, 2022

You don’t want to waste your research and data on a marketing campaign that isn’t targeted or granular enough. However, coming up with a demand generation strategy isn’t as easy as just creating an email campaign. Marketing Intent Data.

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Demand Generation Ideal Customer Profiles Demand Campaigns 62

PureB2B

MAY 30, 2022

You don’t want to waste your research and data on a marketing campaign that isn’t targeted or granular enough. However, coming up with a demand generation strategy isn’t as easy as just creating an email campaign. Marketing Intent Data.

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Demand Generation Ideal Customer Profiles Demand Campaigns 62

Salesforce Marketing Cloud

APRIL 1, 2022

Its marketers used a mix of customer data to identify email as the best promotional channel for its campaign. They then used Salesforce marketing automation tools to create, manage and personalize an email campaign based on each subscriber’s role and interests. WebPT sent 50,000 emails as part of its ABM strategy.

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Marketing Automation Services Work Management Webinar Metrics Marketing Management 98

SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

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Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

PureB2B

JUNE 16, 2022

But that’s only if an email campaign is comprised of the right components, such as automation and personalization. email marketing?into A good example is the need for complete and reliable intent data , which dictates the outcome of email marketing initiatives in ABM campaigns. email outreach.

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Account Based Marketing ABM Email Marketing Webinar Metrics 62

LeanData

DECEMBER 13, 2022

Intent data can be bittersweet …. Play #1: Automate the Upsell with Intent Data Integrations. Intent data providers deliver even more insights into your customer’s online research. Play #2: Automate the Upsell from High Campaign Engagement or High Product Usage. This should come as no surprise.

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Marketing Analytics Tools Automation Peer-to-peer Work Management 52

DealSignal

MAY 8, 2023

The eye in the sky doesn’t lie Best marketing play to quickly and effectively put more points on the board Leverage Your B2B intent data Run personalized email campaigns Work closely with your sales team Enrich your inbound leads Run pre-event marketing campaigns Is your team prepared to run the winning marketing play?

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

Zoominfo

NOVEMBER 29, 2021

” Revenue Metrics Opportunities : Number of times a salesperson marks a lead as an opportunity and attributes that opportunity to an email campaign. Pipeline : How much revenue your emails have sourced through bookings. Intent lift. Run two variations of a campaign — one with intent data layered in and one without.

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Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Only B2B

JUNE 5, 2023

Combine email campaigns, social media interactions, personalized website experiences, and offline events to create a comprehensive engagement strategy. Must Read: MQL to SQL conversion rate 3. Multi-Channel Engagement: Use a multi-channel strategy to communicate with target accounts at several touchpoints to maximize the impact of ABM.

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Account Based Marketing Tactics B2B Marketing Multi-Channel 77