Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals.

Buyer Intent 130

Buyer Intent Intent Data Intent Marketing Analytics Tools 130

Zoominfo

AUGUST 9, 2018

If you’ve worked in marketing for any length of time, you already know not every campaign is created equal—it’s inevitable, some campaigns will be more effective than others. Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. I’ve organized these by category: Data, campaigns, sales and strategy. And so many choices out there.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Contently

OCTOBER 11, 2022

Many companies diversify their structure by creating content teams under a demand generation function of marketing as well. When you think of content marketing, you probably think of multi-media influence across mediums. CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy.

Peer-to-peer 163

Peer-to-peer Budget Programs Content Class 163

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 78

Paid Content Paid Search Agency Lead Ranking Planning 78

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Whether you’re launching a channel to scale more efficiently, tap into new markets, or meet customer needs, this guide can help. Distributors buy directly from the businesses, then market and sell to customers in their operating regions. What you’ll learn: What is channel sales? See how it works What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. This is a generation of digital natives who want to conduct most of their research anonymously. B2B buyers across industries are looking for ease of access to product information and validation from peer reviews.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Valasys

SEPTEMBER 21, 2023

I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in! Statistics also say the same. can be expected.

Work Management 52

Work Management Marketing Management Planning Advertising Agencies 52

Brandpoint

MAY 7, 2019

The main challenges of marketing financial services are very unique to the industry. However, as we dug into the research in our 2019 State of Content Marketing for Financial Services report , we saw some common trends bubble up. Keeping up with new marketing techniques. Keeping up with new marketing techniques.

Work Management 115

Work Management Marketing Management Ideal Customer Profiles Service 115

Convert

APRIL 25, 2023

Artificial intelligence enabled apps did not invade the scene in 2022. The casual mention of AI has been around for decades. Mind you, there are different flavors of artificial intelligence though. Machine Learning (ML)—the impetus behind the generative AI wave we are surfing—is one such option.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

TrustRadius Marketing

SEPTEMBER 28, 2022

Your marketing strategy should include a roadmap to optimize your customer interactions. In the age of digital marketing and instant communications, customer expectations are also greater than ever. Do some market research to find out what your target audience is looking for and how you can provide this.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 52

Only B2B

JANUARY 29, 2018

Generate Leads With Marketing Automation | Tips from 10+ Experts. So what could be the best marketing automation method for generating leads? We are bored with generating leads and we wanted to find a more productive way to do so. It provides a peer-to-peer recommendation, which is the strongest in the industry.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

The Customer

JUNE 22, 2021

In the latest edition of TheCustomer QT: Re-shaping email, Customer data efficiencies, CX leaders’ purchase priorities, and a new data protection agency? Quick-Take: There is much hype about email personalization. At that, email is the leader. Apple’s Privacy Change to Email. Happy Skimming! Off-The-Rack Personalization.

Industry CMS 52

Industry CMS CMS Development Peer-to-peer Privacy 52

NetLine

JANUARY 2, 2019

Keeping it real: cutting the fluff around what works and what’s next for content marketing. Our latest Marketer in the Showcase is Tim White , Director of Marketing for People.ai. Check out Tim’s refreshing realness and clear vision on what works and what’s next in B2B marketing.

Marketing Budget 61

Marketing Budget Budget Programs Peer-to-peer Paid Search Agency 61

ANNUITAS

MAY 12, 2023

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. Let’s overview how each incorporates generative AI.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

Hubspot

JULY 28, 2017

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. This enables marketers to deliver more relevant messages and leads to greater customer engagement.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Enterprise Management Peer-to-peer 101

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 125

Marketing AI Paid Content Work Management Marketing Management 125

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Today, content is at the core of what we do as marketers.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

SalesIntel

SEPTEMBER 14, 2023

Geographic Location: Define the geographical regions or markets where your product or service is most relevant. This could include CEOs, CTOs, marketing managers, or IT directors. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

6sense

DECEMBER 9, 2021

Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. Their efforts often deliver poor user experiences. 6sense’s Own CX-Boosting Campaigns. We’ll publish a similar post tomorrow to recap today’s best moments, too.). The Revolution Is Now.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Hubspot

FEBRUARY 8, 2023

If you're looking to level up your sales team’s performance, turn to artificial intelligence. Although only 37% of all sales organizations currently use AI in sales processes, more than half of high-performing sales organizations leverage AI. What is AI in Sales? AI gives your team instant access to data.

Marketing AI 80

Marketing AI RFP Work Management Marketing Management 80

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

TrustRadius Marketing

FEBRUARY 28, 2019

This granddaddy of web analytics solutions accounts for 60% of the market share. Despite this, many marketers do not use this solution at full capacity. By integrating Google Analytics (GA) with marketing software, marketers can gather more advanced insights to drive brand management and engagement.

Marketing Analytics Tools 40

Marketing Analytics Tools Marketing Automation Services Paid Content Paid Search Agency 40

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) 00:55) Today the theme of AI. And it seems that B2B marketers agree with Mr. Daugherty.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Heinz Marketing

JANUARY 13, 2022

By Matt Heinz , President of Heinz Marketing. If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Sustainable Marketing . Redefined Marketing “Work” and Impact . Data Intelligence .

Sales Management 134

Sales Management Work Management Peer-to-peer Marketing Management 134

Zoominfo

APRIL 23, 2020

It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. You just acquired a list of names, phone numbers, and email addresses.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

SalesIntel

APRIL 2, 2024

Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately. What Are Sales Intelligence Tools? What Are Some of the Best Sales Intelligence Tools In the Market? This is a key stage as there’s not a one-fits-all solution.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

PathFactory

AUGUST 7, 2019

Technology continues to shape our world, and marketing must evolve with it. B2B marketing, in particular, focuses on connecting people in a business environment where they’re: Plugged into technology. Peer recommendations affect more than 90% of buyer decisions , and, Referred prospects are four times more likely to make a purchase.

Marketing AI 58

Marketing AI Trends B2B Marketing Lead Ranking 58

Optinmonster

JULY 21, 2023

Are you looking for digital marketing statistics to learn from and grow your online business ? Keeping up with the latest changes and developments in the digital marketing industry can help you improve your strategies and stay ahead of the competition. Campaign Monitor ) There are 4.3 billion email users worldwide.

Statistics 56

Statistics Marketing Automation Services eCommerce Stats 56

Scoop.it

APRIL 11, 2023

For a business owner looking to maximize the potential of every marketing dollar and capitalize on social media as well as other digital channels, staying up to date on new trends is essential for success. Sometimes, that means shifting your strategy, investing in artificial intelligence , and trying something new.

Social Media 59

Social Media Work Management Marketing AI Resource Management 59

Single Grain

FEBRUARY 24, 2023

‘re alLooking to boost your B2B marketing game in 2023? Generating high-quality leads is crucial, but can be a real challenge. That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Why Choose Single Grain?

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 59

DiscoverOrg

MAY 7, 2019

It’s not hard to find data : a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. Lead generation. There’s data, and then there’s data. JUST KIDDING.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Pam Didner

APRIL 2, 2021

What is content marketing? What are the Different Types of Content Marketing. What are the Benefits of Content Marketing. What is a Content Marketing Strategy. How to Build a Content Marketing Strategy. How Does Content Marketing Help SEO. How to Measure Content Marketing. Content Marketing Tools.

Top of Funnel 106

Top of Funnel Planning Content Marketing Paid Search Agency 106

Single Grain

JUNE 24, 2019

Normally, I tell these people “sorry, most marketing campaigns don’t work like that.” Trying to spend a lot of time creating viral campaigns by being edgy or controversial can even backfire on brands who get so caught up in rapid expansion they forget to nurture the relationships they already have. Get A Free Consultation.

Buzz 105

Buzz Word of Mouth Paid Search Agency Advertising Agencies 105

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52