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How to Deliver a Great B2B Sales Experience

Webbiquity

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the flip side, if the sales team doesn’t share feedback, marketing might be off-target with their campaigns. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182
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Why Isn’t Chief Content Officer a Bigger “Thing” Yet?

Contently

CMOs are falling behind their peers when it comes to tech adoption and data-driven strategy. While marketers have adopted technology that helps optimize their campaigns, they are slower to adopt more advanced technology for a few reasons. Where do Chief Content Officers fall in the hierarchy? The reward? Same concept here.

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How to optimize your marketing budget: Do more with less

Sprout Social

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey.

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. There are differences, however.

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Referral marketing: What it is and how to use it successfully

Sprout Social

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Little to no cost There are very few upfront costs to this strategy.

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The Psychology Behind Effective Marketing: A Comprehensive Guide

ClearVoice

How can it help you create more effective campaigns? By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. While waiting in line at the checkout lane, you see a small display of chocolates on sale near the counter. You grab a few and add them to your basket.