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How To Strategize For The New Eloqua Release


This week I attended the Atlanta Eloqua User Group at Oracle’s Atlanta offices. It was a great meetup, as we had Thamina Christenson with the Eloqua Product Marketing team presenting Eloqua’s latest features and future roadmap.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 This was a bit of a surprise, given that Eloqua just went public in August. It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued.

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Customer Obsession at the Core of Oracle Eloqua’s New Multichannel Marketing Enhancements

Modern Marketing

by Eloqua | Tweet this Is your organization customer obsessed? To be truly obsessed with customer experience is to commit to doing no harm,” noted Steve Woods, Eloqua Co-Founder. “To Oracle Eloqua Profiler. Eloqua AppCloud.

Oracle and Eloqua: Driving the Modern Marketing Era

Modern Marketing

by Joe Payne | Tweet this By Joe Payne, CEO, Eloqua and Steve Miranda, Executive Vice President Application Development, Oracle. As of last Friday, February 8, 2013, Oracle completed the acquisition of Eloqua, and Eloqua’s products will become a core component of the Oracle Marketing Cloud.

5 Tips to Get Your Learn On at Eloqua Experience (From a Veteran!)

Modern Marketing

by Kristin Farwell | Tweet this Editor’s Note: Kristin is the Principal Education Specialist with Eloqua University. Passionate about marketing, education and customer success, Kristin has been with the Eloqua Education Services team since 2011.

Oracle Eloqua Named a Leader in the Gartner Magic Quadrant for CRM Lead Management

Modern Marketing

by Eloqua | Tweet this The 2013 Gartner Magic Quadrant for CRM Lead Management has been published and Oracle Eloqua is in the Leaders quadrant for the second consecutive year.

The B2B Sales Role in the New Buying Process


The B2B buyer is truly driving the buying process taking control out of the hands of sellers. The phrase “buyers are turning to sales much later in the buying process” was repeated continually as a way to describe this shift of power.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • As technology and buying processes change, SEO evolves.

Infographic: A History of Disruptions in B2B Marketing

Modern Marketing

This infographic, A History of Disruptive Innovations in B2B Marketing , looks at breakthrough technologies and processes that forever changed one segment of the world: the lives of B2B marketing professionals.

Call for Speakers! 4 Reasons to Strut Your Marketing Stuff at Eloqua Experience 2013

Modern Marketing

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Eloqua Experience is a hub for best practice exchange. “ Submit your speaking proposal for Eloqua Experience, Oct.

Introducing the Oracle Marketing Cloud

Modern Marketing

These fragmented experiences are the result of disconnected technologies, data, and processes. Oracle Marketing Cloud combines the capabilities of Eloqua, BlueKai, Compendium, and Responsys with the social relationship management components of Oracle Social Cloud.

Collaborate for the Internet of Customers with 7 Ideas for 2014

Modern Marketing

The Oracle Eloqua team is no stranger to this mega-conference. We enjoyed reconnecting with customers, partners and other marketers – less than a month after Eloqua Experience — via the Compendium booth, Modern Marketing Mixer , and downtown San Francisco.

3 Key Takeaways From Megan Heuer’s Sales and Marketing Therapy Session

Modern Marketing

You’ve tried everything to show you care from marketing automation to expensive investments in process and content. Check out more highlights from Megan’s session in her own recap , and follow the Eloqua Experience event discussion on Twitter with the hashtag #EE13.

How Marketers Are Managing The Buyer Journey [Infographic]

Modern Marketing

As you’ll see from our latest infographic done in partnership with Oracle Eloqua, there are plenty of opportunities. Branding does indeed matter in the B2B buying process. Sure, the B2B buyer may be in the driver’s seat when it comes to the buying process.

Don’t Drop the Ball: 4 Ways The Marketing Juggler Stays Organized

Modern Marketing

Processes: Being on the same page as the rest of your team is the best way to efficiently manage all your various campaigns and marketing initiatives. That means you need to establish clear processes for content creation and campaign planning, that all stakeholders are aware of and use consistently. But the important thing to keep in mind is that once you decide on a process, everyone needs to stick to it and follow it consistently. Check it out on the Eloqua AppCloud page.

The 5 Indispensable Requirements of Modern Marketing

Modern Marketing

That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Where once sales was able to control most of the buying process, customers now can run the table. As a result, marketers are responsible for the majority of the buying process: providing the education, keeping buyers actively engaged and aiding sales in closing the deal. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.”

Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days

Modern Marketing

It generated 78,362 impressions on Facebook, 790 total entries and a total of 1,411 new Facebook fans for Eloqua. But in the process, we also generated lots of virtual “investors” and endorsements for our blog feed on EmpireAvenue. To be exact, Eloqua generated 1,332 BUY transactions during this 10-day period. Virtual Philanthropy: How Eloqua Gained 1,400 Facebook Fans in 10 Days is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

7 Steps to Find Your Content Marketing Sweet Spot

Digital B2B Marketing

Your content supports the sales process and effectively communicates the value of your solutions to prospects. Identifying where to focus your Stage Zero content efforts can be an unnatural process for marketers accustomed to focusing on the buying process.

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Marketing in the Express Lane: 14 Tips From 14 Experts

Modern Marketing

Matt Heinz of Heinz Marketing on getting your process right. Dennis Dayman , Oracle Eloqua’s own privacy expert, on managing email deliverability.

Spin A Story That Stands Above The Noise: Content Marketing Tips From ?Ardath Albee

Modern Marketing

Join Ardath Albee , author of eMarketing Strategies for the Complex Sale , and our community of modern marketers at Eloqua Experience 2013 at the Hilton Union Square in San Francisco. Join Ardath and the Eloqua community at Eloqua Experience October 23-25 in San Francisco.

5 Steps to Use Marketing Automation for Improved Conversion Knowledge

Modern Marketing

In fact, an Eloqua benchmark study showed that automated campaigns have more than a 200% higher conversion rate than those without automation. Your goal is to answer the key questions that arise during every phase of the buying process.

Tips to Re-Engage and Get Those Cold Contacts Warm Again [New Guide]

Modern Marketing

from Eloqua. This work-backwards approach will allow you to deliver assets on the appropriate channels to reach your prospects, but also support your content production process to maximize internal efficiency and budgets.

Create Your Own Marketing Luck

Modern Marketing

The right process-oriented approach can help your team showcase the value of your initiatives, and improve your ability to engage with your audiences. Create Your Own Marketing Luck is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.

How To Put Twitter Lead Generation Cards To Work With Marketing Automation

Modern Marketing

When this call to action is clicked, Twitter can fire information (such as Twitter handle and Email address) directly into an Eloqua Form, where you can take that information and process it just like any other Form submission. It’s a very streamlined process.

Which Channels Will Marketers Measure for Next Generation Digital Body Language? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this In March, Eloqua released a report titled: “ Defining the Modern Marketer: From Real to Ideal “, which presents findings from a survey of 556 marketers conducted by BtoB Magazine into views and practices in modern marketing.

When Marketing Automation Is the Wrong Solution

Digital B2B Marketing

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Like anything else in B2B marketing, automation should be an outcome of your objectives and planning process, not an assumption going in.

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best

The Point

The email below from marketing automation vendor Eloqua is part of one of those rare B2B campaigns that combines email marketing best practices with an impeccably executed creative concept.

Marketing automation is not marketing strategy


Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions

5 Behaviors of Successful Modern Marketers

Modern Marketing

Automating Processes. The field is changing so fast that marketers need to automate processes in order to keep up. 5 Behaviors of Successful Modern Marketers is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing b2b marketing Eloqua marketing automation modern marketing storytellingby Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days.

Introducing: The Modern Marketer’s Guide to Video

Modern Marketing

Introducing: The Modern Marketer’s Guide to Video is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Amanda Batista | Tweet this Video marketing: You know you need it. Your audiences love it.

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How to Start Your Company’s Discussion About Marketing Automation

Modern Marketing

Science-driven marketing demands the ability to manage data, and measure a variety of different behaviors and indicators, as well as the numbers to prove that your processes are working. It also can be challenging to realize the full value of your technology because of a lack of process.

3 Reports Every Marketer Should Run to Measure Lead Scoring Effectiveness

Modern Marketing

After you read these reporting analysis tips, go into Eloqua and in your CRM and generate these reports: #MQLs by Lead Score and Geography. Establishing parameters to effectively score based on personas, targets, and real data is the key to refining lead routing processes.

Is Sales Enablement a Two-Way Street? [CHART]

Modern Marketing

Eloqua Engage is a tool that allows sales reps to send marketing templates designed to target specific personas and areas of interest complete with personalization, tracking, and customizability that is integrated into the CRM where the sales rep lives.

Do Digital Marketing and App Usage Predict a Fear of Commitment? [CHART]

Modern Marketing

by Jody Mooney | Tweet this This week marked the re-launch of our Eloqua AppCloud site. In doing so, we took some extra time to dig into the data on how modern marketers are using apps from the Eloqua AppCloud.

How to Get Started with Social CRM

Modern Marketing

Assess Your Processes. Processes are now guided based on how they impact customers. The degree to which they enhance the customer’s experience can determine whether or not processes should be kept, modified, or eliminated.

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European Markie Award Winners Honored in London

Modern Marketing

by Eloqua | Tweet this The winners of the 2013 European Markie Awards were honored last night at Eloqua Experience in London. To increase conversion , DocuSign implemented account-based scoring with Eloqua.

Deleting is More than Ok – It’s Key to Clean Data


I recently presented a story about my past success in winning an Eloqua Markie for ‘Metrics that Matter’ at a recent Atlanta Eloqua User Group. I was honest about the time required, intense process development, training and technology requirements that went into aligning all parties involved to make this account a success. Blog CAN-Spam compliance delete Eloqua Markie email best practice