LEADership

DECEMBER 20, 2013

This infographic was released by Eloqua , which highlights survey results among 548 B2B marketers on their social media usage for branding, customer engagement and heightening sales. The reason behind this high number is that most B2B companies do not implement plans for generating demand into social media, reports Eloqua.

Social Media 40

Social Media Social Marketing B2B Marketing Eloqua 40

markempa

NOVEMBER 29, 2016

That aspiring social seller did respond and thanked me for the tip, but unfortunately, my guess is her behavior won’t change. Are there any other tips you have for our listeners who want to get better at social selling? Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. DigitalKaitlyn A3 you can integrate content into a social strategy w/ content that people want to share:Lists, top tools,useful holiday tips etc. samfiorella A5: Tip: think about your customers needs before your own.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Marketing Insider Group

NOVEMBER 22, 2011

Eloqua @ BrennerMichael Totally agree, Michael. Facebook, Twitter, Blogs have diff context. DigitalKaitlyn A3 you can integrate content into a social strategy w/ content that people want to share:Lists, top tools,useful holiday tips etc. samfiorella A5: Tip: think about your customers needs before your own.

Activities 100

Activities Webinar Metrics Marketing & Strategy Content 100

Anything Goes Marketing

MARCH 8, 2009

LinkedIn: Starting an Alumni Group When Linkedin started a groups feature (like Facebook groups) I thought about how I could network with former colleagues. LinkedIn tip : Look for ways that you can create niche groups that pull together people with similar interests. Great success indeed - Eloqua crew welcome in Atlanta anytime!!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Anything Goes Marketing

SEPTEMBER 13, 2009

Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. These emails should be sent using a marketing automation system like Eloqua. Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

DivvyHQ

AUGUST 7, 2018

Outside of Google and Facebook, most paid tactics don’t have the bang of yesteryear. But even your rented land on Facebook isn’t safe (or secure). Recent analysis of Facebook’s engagement data indicated a 24% drop in time spent on the platform since December (2017). You’re probably feeling it.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Ad Building Work Management 40

Hubspot

SEPTEMBER 14, 2012

Take a look at how UncommonGoods does it on its Facebook page, for example: If you clicked on that link in the update, by the way, it takes you to this page on their website: Uhh, this is $%&#!@$ One of our product marketing managers wrote a blog post recently that featured Eloqua's content as an example of exceptional B2B content.

Social Media 28

Social Media Paid Search Agency Companies Eloqua 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Some overarching tips throughout each stage?

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

Metadata

DECEMBER 15, 2020

We have high ROI when the offer is delivered using conversation ads on LinkedIn and negative ROI when the offer is delivered using traditional, direct response ads on Facebook and LinkedIn. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. CaliberMind draws on its individual-level profiles to push personality insights, engagement tips, and content recommendations to sales people. We’ll circle back to classification at the end.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. The big news of this event is the launch of Eloqua 10. Enterprise 2.0.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

Facebook 2.3 And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. At Vidyard, we frequently fill our own blog with all sorts of videos: How-to’s, examples from industry leaders, and tips from experts. Landing Pages 1.3 LinkedIn 2.4 Instagram 2.5

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

Facebook 2.3 These are a few of our favorite tips and tricks: Place the video above the fold. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Online Video Distribution: The Most Important Channels 1.1 Landing Pages 1.3 LinkedIn 2.4

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Content Standard

NOVEMBER 3, 2015

Here are six tips to help you increase your email marketing ROI. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

Here are six tips to help you increase your email marketing ROI. These include the social posts that can be used on Twitter, Facebook, or Pinterest, but also the emails and landing pages connected to your marketing automation software. Curt Franke – Application Sales Manager, Eloqua (Oracle Marketing Cloud).

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

Hubspot

OCTOBER 29, 2019

After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%. Social Selling Tips. There are several steps reps can take to get started with social selling: 1.

Ideal Customer Profiles 89

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 89

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. Here are some tips to help you be more effective in your outreach: Email. Facebook & Instagram – Facebook’s ad platform (same as Instagram) is very advanced.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

B2B Marketing Zone Posts

MAY 3, 2010

To look the problem, let’s examine just one industry, E-Commerce, and see the results of their email campaigns: less than 1 in 5 emails is opened (19.8%)… Best Web and Landing Page Design Tips of 2009 - Webbiquity , April 14, 2010 Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Hubspot

AUGUST 21, 2012

Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Over the years, in addition to developing a content-rich blog, Eloqua has also released a number of successful infographics focused on the core issues of its target audience.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

Hinge Marketing

JULY 21, 2022

If you need a platform that can program campaigns, suppress lists, and score leads, Pardot, Eloqua, and Hubspot are good options. Facebook: Newsfeed. Tip: Only ask for what is necessary at this stage. If you’re starting out, tools like Mailchimp and Constant Contact will suffice. These areas are: TikTok: ForYou Page.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92

SnapApp

DECEMBER 14, 2016

The loudest one with the biggest reach and the lowest cost is Facebook advertising. Use Facebook advertising's B2B targeting options including job title, seniority, etc. If you have a Facebook fan base or a big enough email list of leads or buyers you can use Facebook audience insights to see what they like on Facebook.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62