Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. How can Facebook be used to support an SEO strategy? Facebook Marketing Tips & Techniques. Facebook Skeptics.
Coming clean on Facebook reach
grow - Practical Marketing Solutions
AUGUST 25, 2014
Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? “I’m tired of so much negativity about Facebook,” he said. The truth about Facebook reach. Facebook will make you happy.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Facebook Marketing Tips and Tactics.
21 Fantastic Facebook Marketing Guides
APRIL 8, 2014
marketers have a love-hate relationship with Facebook. But the bottom line is, as Amanda DiSilvestro notes in one of the posts highlighted below, “there are two online platforms (marketers) just can’t avoid: Google and Facebook.” Best Facebook Marketing Guides.
Facebook’s latest move just the tip of the privacy iceberg
grow - Practical Marketing Solutions
JUNE 13, 2014
This week Facebook took another step to harvest profits from the lives of its billion users by allowing advertisers to target ads based on user’s private web-browsing habits. They said that although Facebook offers an opt-out it is difficult and ineffective.
Infographic: 17 Tips for Generating Leads from Social PPC Advertising
DECEMBER 23, 2014
Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Looking to include social media advertising as part of your demand generation mix in the new year?
Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
OCTOBER 7, 2014
Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Facebook. It seems only yesterday that “PPC advertising” was synonymous with Google AdWords.
How to Use Facebook for Business: 13 Essential Tips [Infographic]
APRIL 18, 2016
Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads.
Five reasons to be freaked out by the Facebook experiment
grow - Practical Marketing Solutions
JUNE 30, 2014
Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users.
A plan to challenge the Facebook monopoly
grow - Practical Marketing Solutions
MARCH 17, 2013
A very frequent question I am asked is “What will be the next Facebook?” However I do think Facebook has a seam of vulnerability and could be trounced, and I will riff on that too. Let’s look at Facebook’s obvious flaws … and why they don’t matter.
5 Essential Tips to Consider before Boosting a Facebook Post
APRIL 22, 2015
It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease.
How to Create Facebook Lead Ads: A Beginner's Guide
MARCH 28, 2017
Well, you can -- with Facebook Lead Ads. For a full guide on how to successfully create, target, and utilize Facebook lead ads in your marketing efforts, check out this guide. What is a Facebook Lead Ad? Image Source: Facebook. How to Set Up Your Facebook Lead Ad.
Linking Instagram to Your Company Facebook Page [Quick Tip]
DECEMBER 2, 2015
One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. Select Facebook. In this case, we are selecting to use the company’s Facebook page.
Small Business Marketing Optimization Tips for 2016
DECEMBER 8, 2015
Ask yourself and your team how it is you communicate with your target audience through Twitter, Facebook and other social media platforms —have you appointed anyone to dedicate their energy to this task? Guest post by John Oechsle.
3 Social Media Marketing Tips For 2014
DECEMBER 29, 2013
Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. 3 Social Media Marketing Tips For 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
Facebook Tips for Midsize Businesses
OCTOBER 19, 2011
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. I talked to Brody about tips for SMBs that want to optimize their Facebook presence.
How to Effectively Use Facebook Ads + Email
MARCH 28, 2014
On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. Want more marketing tips and tactics?
Facebook Advertising Advice: 10 Tips From Experts at Trello, WeWork & More
OCTOBER 27, 2016
Facebook started as a way for college classmates to communicate, and it’s since evolved into a hub for content creation, sharing, and advertising. We decided to consult with a variety of successful social media marketers to learn more about their strategies for Facebook Ad targeting.
5 Ways B2B Marketers Can Learn to Love Facebook
JUNE 14, 2016
Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook.
24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Google+ Guides and Tips.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Find the answers to these questions and many others here in more than two dozen expert LinkedIn guides, tactics, tips and infographics. How to Use LinkedIn Powerfully: 10 Tips to Know by Social Media Today.
7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
MARCH 13, 2014
People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. 2) Auto-Posting Tweets to Facebook.
Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
AUGUST 11, 2014
When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. Check it out, and happy Facebooking! Facebook
Five Facebook Advertising Features You Haven’t Tried Yet
DECEMBER 22, 2015
Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. Looking for the next big thing in Facebook advertising ? Here are five Facebook advertising features you haven’t tried yet. The About pages on Facebook are usually static.
Facebook Advertising – Tips for Success
EMagine B2B Blog
JUNE 28, 2012
Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social MediaBut did you know that your advertising efforts, if not done properly, can cost you money and reduce your ad’s visibility?
Five Facebook Tips for Small Businesses
JANUARY 25, 2012
But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said.
The Nine Best Facebook Marketing Tools
MAY 10, 2016
Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. 8) Facebook Page Barometer.
What Facebook’s New Pages Layout Means for Your Business
JUNE 11, 2014
Facebook is at it again. “People love word-of-mouth reviews, and if they see a friend of theirs raving about your place on Facebook, they may be more likely to give it a try.” Image courtesy of Facebook. Image courtesy of Facebook. Image courtesy of Facebook.
9 Brands With Brilliant Facebook Marketing
JANUARY 27, 2015
There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. Facebook appeals to its users because it provides real-time information but with a deeper feel. Facebook
How to Improve your Facebook Ad Relevance Scores
JANUARY 12, 2016
One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers.
Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts
APRIL 7, 2015
Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. When considering the 5 major social media networks (Twitter, Facebook, Google+, LinkedIn, and Instagram), each has very unique benefits, requiring a strategy tailored per platform.
12 of the Best Facebook Post Ideas for Facebook Lead Generation
AUGUST 10, 2016
Most marketers know by now that Facebook is an important business tool for companies of every size and industry. But what about using Facebook for lead generation? And yet, we find that only about half of marketers use Facebook to source leads. Image Credit: Facebook.
The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
APRIL 26, 2016
Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. To get it right, let’s break down a Facebook post into its three main elements: Brand voice headline (BVH): The blurb you put right above the image.
A Definitive Guide to Using Facebook Insights for Your Business
JUNE 20, 2014
Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Page Insights.
37 Fantastic SEO Guides, Tips and Tactics
JUNE 4, 2013
Learn how to do all of that and then some here in more than three dozen of the best SEO guides and tips from the past year. General SEO Tips and Guides. Create A YouTube Traffic Jam With These 4 Simple Optimization Tips by KISSmetrics. ** 5 STARS. SEO Tips for Panda and Penguin.
Facebook Announces New Detailed Video Metrics
MAY 15, 2014
As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages.
Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
AUGUST 25, 2015
While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. About Facebook's "Donate Now" Button. 3 Tips for Using Facebook's "Donate Now" Button.