Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 269

Enterprise Management Digital Asset Management Work Management Marketing Management 269

Act-On

SEPTEMBER 28, 2023

Marketers are creative, constantly looking for new ways to reach their target market and get results. But we’d argue that small marketing teams like yours must be even more creative … because you don’t have a huge internal team to back you up. But hey, every challenge also has a solution, right?

Planning 225

Planning Work Management Paid Search Agency Marketing Management 225

Marketing Insider Group

JULY 31, 2023

And when it comes to choosing the right software for your business? In the world of Software as a Service (SaaS), there are two main types you’ve probably heard of: Vertical SaaS and Horizontal SaaS. And why are so many organizations using them? SaaS stands for Software as a Service. But what are they?

Verticals 189

Verticals Work Management Marketing Management Planning 189

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 247

Marketing Automation Services Work Management Marketing Management Paid Search Agency 247

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising.

Social Media 304

Social Media Planning Social Marketing Content Marketing 304

Customer Experience Matrix

SEPTEMBER 18, 2023

Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget pressures are slowing industry growth: true.

Enterprise Management 177

Enterprise Management Work Management Marketing Management Lead Ranking 177

Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. You decide with data.

Work Management 231

Work Management Marketing Management Planning Customer Satisfaction 231

Marketing Insider Group

JULY 8, 2020

Successful content marketing is all about solving your customers’ problems. We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story.

Work Management 329

Work Management Marketing Management Content Marketing Content 329

SalesGrape

OCTOBER 11, 2023

Telemarketing Trends in B2B Marketing: What’s Working in 2023? As technology continues to evolve, so do marketing strategies. Initially seen as an intrusive and annoying sales tactic, it has transformed into a valuable tool for B2B marketers.

Telemarketing 86

Telemarketing Work Management B2B Marketing Marketing Management 86

Marketing Insider Group

SEPTEMBER 25, 2023

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. The result? You reach your target audiences even when they don’t encounter your brand directly online.

Aggregators 239

Aggregators Top of Funnel Work Management Marketing Management 239

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies.

Work Management 137

Work Management Marketing Management Paid Content Marketing Automation Services 137

Salesforce Marketing Cloud

FEBRUARY 14, 2023

This is known as vendor sprawl. IT teams continue to face technology and process challenges as they work to streamline their digital transformations. Today, more than 70% of customer interactions are digital, putting pressure on organizations to have connected user experiences. What is vendor sprawl? Want to know more?

Enterprise Management 98

Enterprise Management Work Management Marketing Management Vendors 98

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Planning Work Management 130

Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

B2B Marketing 286

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 286

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 130

Content Marketing Work Management Paid Search Agency Content 130

Navigate the Channel

SEPTEMBER 28, 2023

In today’s B2B business landscape, effective marketing performance management (MPM) has become an essential practice for companies seeking to achieve sustainable growth and a competitive advantage. MPM is a process (not to be confused with Mental Performance Mastery or Manufacturing Project Management!)

B2B Marketing 110

B2B Marketing Work Management Marketing Management Paid Search Agency 110

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Paid Content 250

Paid Content Content Marketing Planning Marketing Analytics Tools 250

Marketing Insider Group

FEBRUARY 1, 2021

The digital era has led to changes in the way brands market their products and services. Buyer intent comes down to understanding what makes an excellent lead for your business. To attract ideal leads to your business, you must place your customer’s needs, wants, and interests at the center of your sales and marketing campaigns.

Buyer Intent 356

Buyer Intent B2B Marketing Intent Work Management 356

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites).

Marketing Automation Services 135

Marketing Automation Services Enterprise Management Work Management Marketing Management 135

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices?

Content Marketing 219

Content Marketing Planning Work Management Marketing Budget 219

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment is no small task, but it’s not a mystery. Sales and Marketing Best Practices: Why Work Together?

Planning 147

Planning Work Management Marketing Management Paid Search Agency 147

Martech

JULY 19, 2022

Work management tools have become an efficient way for marketers to complete tasks and collaborate with other people. Customizable work management systems give businesses of all sizes the ability to build out the right workflows to match their organization’s needs.

Work Management 120

Work Management Digital Asset Management Marketing Management Marketing Automation Services 120

Heinz Marketing

OCTOBER 19, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing It’s no secret 2023 has been a tough year for many businesses. Marketing departments are often the first to find their budgets cut. If you are part of a small organization, this should be feasible. Reach out to your vendors and negotiate your current contracts.

Marketing Budget 91

Marketing Budget Enterprise Management Work Management Marketing Management 91

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Work Management 105

Work Management Service Cross-Selling Customer Satisfaction 105

Martech

JUNE 20, 2023

Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their marketing work management tool. Team dashboard.

Work Management 98

Work Management Template Practices Paid Search Agency 98

Salesforce Marketing Cloud

NOVEMBER 15, 2023

Think of sales management like a sports team. The best sales managers operate the same way, inspiring, educating, and guiding their teams to maximize revenue. In this article, we’ll explore sales management best practices, critical skills, and tools to help build your sales team. What is the sales management process?

Work Management 109

Work Management Marketing Management Marketing AI Forecasting 109

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Planning 103

Planning Enterprise Management Work Management Marketing Management 103

Martech

MARCH 7, 2022

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Does the vendor seem to understand our business and our marketing needs? Click here to download!

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. Software-as-a-service (SaaS) companies that offer software services to businesses online are referred to as B2B SaaS companies. Market & Growth of B2B SaaS.

Work Management 118

Work Management Marketing Management B2B B2B Sales 118

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. To serve your customers without dropping the ball, you need a tool to help you track and manage all of your relationships. What you need is customer relationship management (CRM) software.

Marketing Automation Services 68

Marketing Automation Services Work Management Enterprise Management Marketing Management 68

Martech

DECEMBER 1, 2021

Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. One main reason is when other teams piggyback off one of marketing’s services. Having more than one department use the same service certainly has its advantages. Maintain positive relationships.

Work Management 111

Work Management Marketing Management Planning Marketing 111

Martech

MARCH 7, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Leaders have many reasons for trying agile marketing, but most of the time they aren’t reasons that your employees care about. Read next: Why collaboration and teamwork are essential in agile marketing.

Planning 103

Planning Organic Leads Work Management Marketing Management 103

Single Grain

JULY 5, 2023

Today, businesses are constantly seeking ways to enhance their marketing strategies and drive conversions. One instrumental type of tool that has gained significant attention is Customer Data Platform software. In this post, we will delve into whether using CDP software is beneficial for your business.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 52

Martech

SEPTEMBER 28, 2021

Buying marketing technology can be stressful. Yet, it can seem hard to know in advance whether you’re picking the right solution. The traditional divide between IT and marketing silos — or IT and business teams more generally — is frequently lampooned by cartoonists and otherwise much joked about.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Sprout Social

APRIL 17, 2023

The right social media customer service software can make it easier to win audiences over and keep them on your side. They have to manage complaints and requests, all seemingly high-priority and split across social networks, in a timely manner. Having a platform that centralizes profile management can be a game-changer.

Work Management 97

Work Management Social Media Budget Programs Ideal Customer Profiles 97

Top Rank Marketing

NOVEMBER 15, 2023

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties.

B2B Marketing 104

B2B Marketing Work Management Marketing Management B2B 104