Sat.Sep 28, 2013 - Fri.Oct 04, 2013

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’


Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work.

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8 Steps To Effective Content For Social Media

Marketing Insider Group

Source: Faceook. It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar.

Why B2B Email Marketing Is Sexy (And It Knows It)

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Key Takeaways from the “Past, Present, and Future of Content Marketing”

KoMarketing Associates

There are few things in life better than having that “Ah, Ha!” moment. You know, when things start to really click and a path for the future becomes a bit more clearly defined.

More Trending

How To Analyze and Grow Website Visits


Editor’s note: a version of this post originally appeared on If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”.

Customer-Centricity: The Age Of The Empowered Individual [Video]

Marketing Insider Group

My kids and I are huge fans of the show Brain Games and the show’s host, Jason Silva. I recently saw this YouTube video by Jason where he touches on this being the age of the empowered individual – a topic very close to the heart of marketing.

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Content Marketers Still Have A Long Way to Go


This lack of strategy is one of the key reasons why of those doing content marketing, only 36% will rate their content as effective or very effective. Blog content effectiveness content marketing Content marketing strategy Demand Generation Joe Pulizzi

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle.

Playing the online reputation shell game


If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign.

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4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? .

4 Ideas to Ensure Success With Sales Analytics

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience.

Why Is Website Search So Hard To Do Well?


Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it.

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4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? .

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Where Are Marketers Allocating Budget? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Earlier this year, in a joint report by Vizu (a Nielsen company) and the CMO Council, marketers projected that their overall spend on advertising would increase — growing faster in certain channels over others.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

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Social Media: For Sales or For Show?


Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

There’s pretty much no reason ever for an actor to put on “brown face” If you need to cast an actor of a specific ethnic background, then hire actors of that decent. Unfortunately, this happened: In case you can’t tell, that’s Ashton Kutcher… #BADMarketing .

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6 Forgotten Content Strategies to Implement Now

Modern Marketing

by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

ANNUITAS and Oceanos Announce Marketing as a Perpetual Revenue Center, an Executive Breakfast Series


The Enterprise has been struggling to keep up with the changing B2B buyer, so we teamed up with ANNUITAS to create this event focused on the specific needs of the Enterprise marketer. Press Releases B2B demand generation CMI Marketing as a Perpetual Revenue Center Marketing Profs thought leadership

Top 5 ways to optimize sales enablement efforts


Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together.

Successful Social-Mobile Campaigns in 5 Steps

Crimson Marketing

Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

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5 Steps to Feed the Content Beast

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.