Sat.Sep 28, 2013 - Fri.Oct 04, 2013

PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’


Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work.

Sales 309

8 Steps To Effective Content For Social Media

Marketing Insider Group

Source: Faceook. It’s not enough to create great content. It needs to be viewed and shared by your target audience in order to be effective. To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why B2B Email Marketing Is Sexy (And It Knows It)

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect.

Email 272

How To Analyze and Grow Website Visits


Editor’s note: a version of this post originally appeared on If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. Do I need it in order to do lead nurturing?”.

More Trending

6 Easy Tips to Write a Blog Post in 30 Minutes

Writing on the Web

Can you write a blog post and publish in under an hour? How about 20 minutes? That’s my record. But as anyone who’s ever made love knows, fast isn’t always better. And sometimes it is. There’s usually too much for small business professionals to handle.

Playing the online reputation shell game


If you find yourself in the crosshairs of an online attack, one that is particularly vicious, mean-spirited, personal, sensational and unrelenting, then you’ll need to initiate an online reputation management campaign.

Online 209

4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? .

4 Ideas to Ensure Success With Sales Analytics

Modern Marketing

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Frank Donny , founder and CEO of Marseli , a marketing and sales analytics and performance software company. Donny is responsible for the firm’s capabilities, software vision, and services.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Lead Management: 4 principles to follow

B2B Lead Generation

Tweet I’m at MarketingSherpa Lead Gen Summit 2013 in San Francisco on day one, live blogging the Lead Management Workshop that features a dive into larger topics including lead capture, lead qualification and lead nurture.

Why Is Website Search So Hard To Do Well?


Photo credit: Wikipedia. I’m starting to see a lot more companies working on improving their website search. It’s always made sense to me, but for some reason, most companies haven’t focused on it.

Search 187

4 Reasons Why Marketers Should Share Data with Sales

Crimson Marketing

Shouldn’t Sales and marketing share the data that helps them achieve the same business goals? .

Sales 189

Where Are Marketers Allocating Budget? [CHART]

Modern Marketing

by Taha Sheikh | Tweet this Earlier this year, in a joint report by Vizu (a Nielsen company) and the CMO Council, marketers projected that their overall spend on advertising would increase — growing faster in certain channels over others.

Budget 271

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Reasons Headlines Matter on Your Website or Blog

B2B Marketing Traction

Photo by mikecogh on Flickr - Some Rights Reserved. Headlines are an important element of your website or blog. But headlines are not just a key factor for getting found by search engines. They provide important information for website visitors, who should be your main audience.

Social Media: For Sales or For Show?


Businesses seem to see the value in social media usage. The numbers for new business profiles on big-time platforms like Facebook, Google+ and Twitter continue to rise.

#BADMarketing presented by Crimson Marketing

Crimson Marketing

There’s pretty much no reason ever for an actor to put on “brown face” If you need to cast an actor of a specific ethnic background, then hire actors of that decent. Unfortunately, this happened: In case you can’t tell, that’s Ashton Kutcher… #BADMarketing .

Case 189

6 Forgotten Content Strategies to Implement Now

Modern Marketing

by Lauren Harper | Tweet this One of the most cited content marketing challenges is that marketers can’t seem to create enough of it, and do so in a timely fashion.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Priming Industrial Websites for Content Marketing

Industrial Marketing Today

Many of my industrial clients are starting to plan and budget for 2014. High on their list of priorities is redesigning their industrial websites. A welcome change in these discussions [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Industrial Blogs Website Design & Development Content Marketing Inbound Marketing Industrial Marketing industrial website redesigns

Top 5 ways to optimize sales enablement efforts


Photo credit: Anz-i. Sales and marketing don’t always play nicely together in the sandbox, but they need to, especially when it comes to sales enablement. This is one area where sales and marketing can really work together.

Content Marketers Still Have A Long Way to Go


This lack of strategy is one of the key reasons why of those doing content marketing, only 36% will rate their content as effective or very effective. Blog content effectiveness content marketing Content marketing strategy Demand Generation Joe Pulizzi

5 Steps to Feed the Content Beast

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Successful Social-Mobile Campaigns in 5 Steps

Crimson Marketing

Smartphones are all around us. Any user is a potential customer, but how do you connect to them? Avoid apps and engage through the Web browser. Requiring the buyer to download and install an app creates a barrier to entry, an extra step.

Mobile 164

5 Reasons Why Content Marketing Is So 2012


Image credit: Kromkrathog/ Have you heard the news? Committing random acts of content is so last year. Marketers are realizing that campaigns, a focused effort on conveying a single idea in multiple ways, are a more effective way to get your company’s messaging across.

Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation?

Report 217

idio Does Sophisticated Content Recommendation

Customer Experience Matrix

Systems in our new Guide to Customer Data Platforms range from B2B data enhancement to campaign managers to audience platforms. This may lead you to wonder whether there’s anything we actually left out.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!