PowerViews with Ardath Albee: Sales Reps Need to Get ‘Content CliffsNotes’
ViewPoint
OCTOBER 1, 2013
'Social selling is all about nurturing, because every time you come into contact with a prospect—via Facebook, Twitter, LinkedIn or some other social media — you have to nurture the relationship. It doesn’t develop naturally; it takes work. Once you have established a relationship with a client, you must maintain the relationship. In recent years, many sales reps have focused on getting new business, overlooking the importance of retaining the clients you already have, says my latest guest on Po
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