A multi-modal approach to lead nurturing
B2B Lead Generation
NOVEMBER 3, 2009
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. In short, it’s about relationships. To help illustrate, I created a mind map of what multi-modal lead nurturing looks like (click image to enlarge). Are there any channels/modalities that I'm missing?