Marketing Insider Group
NOVEMBER 9, 2016
Having been in the Internet marketing profession for eight years now (seven of which have been specific to SEO and search marketing,) I’ve worked for several companies that employed both “black hat SEO” and “white hat SEO” programs. Now, as I reflect on my experience, I solidify my belief that actualizing ethical, white hat SEO strategies […].
DiscoverOrg
NOVEMBER 9, 2016
This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Read the first one here. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. Access to high-quality contact data, market trends, and emerging predictive analytics tools allow for rapid segmentation of high-quality accounts and prospects.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
NOVEMBER 9, 2016
Last month, Steve Rayson, Director of Buzzsumo, published a post that had the content marketing community buzzing. (Pun intended.) This post, titled The Future is More Content, looked at the debate over which content strategy is the best: Producing high-quality content or producing high volumes of potentially lower-quality content. The arguments for producing high-quality content […].
Kabbage
NOVEMBER 9, 2016
Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits.
Advertisement
Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
NOVEMBER 9, 2016
Is advertising dying? Gabe Leydon, CEO of one of the world’s largest gaming companies Machine Zone, seems to believe so. You can read his critiques and watch his full interview at Re:Code/Media conference earlier this year here. And Leydon isn’t alone. David Beebe, a former media and marketing exec at Disney-ABC Television Group, who currently […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hive9
NOVEMBER 9, 2016
Real-time data has become a common expectation in marketing technology products. Once you know the option exists to see how your marketing campaigns are playing out instantaneously, who wants to wait days, weeks, or months?
Biznology
NOVEMBER 9, 2016
Website speed has long been recognized as a important factor that impacts search engine rankings. And a top factor in Search Engine Optimization (SEO). Slow website speed creates a bad user experience, one that may result in visitors not coming back to your website or going to your competition. And that it even more important than search rank because search engines don’t buy products, people do.
Adobe Experience Cloud Blog
NOVEMBER 9, 2016
Author: Bradley Yeater According to the 2016 Edelman Trust Barometer, your employees are more trusted than your brand and represent a huge potential to reach new audiences. Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. While many have already started the process of building employee advocates, with few resources and peer examples, they’re writing their own playbooks
Kapost
NOVEMBER 9, 2016
Social media is not a one-size-fits-all marketing strategy , and it requires constant vigilance to maintain. Think I’m joking? We may write (and think and speak) in 140 characters or less, but ask any social media manager and they will tell you executing a good strategy goes beyond penning a few witty tweets. On any given day, at any given hour, we are hyper-focused on the social strategy in its entirety.
Advertisement
In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Contently
NOVEMBER 9, 2016
At the end of 2012, Coca-Cola successfully launched Journey, an online publication that began in the U.S. In 2013, the site attracted 13.1 million viewers and published over 1,200 articles that drew an impressive average attention time of four minutes and 40 seconds per story. It was only natural to expand this success abroad. A few years later, Journey now exists in over 25 countries and has 40 different publications.
Content Standard
NOVEMBER 9, 2016
Last year, like almost every other year most Americans can remember, Thanksgiving evening faded into the predawn hours of Black Friday. In typical fashion, millions of shoppers emerged from their homes in their comfiest outfits, in search of great holiday deals (and probably the closest 24-7 coffee shop). If you’re a retail brand, 2015’s Black Friday likely wasn’t much different from any other.
Sprout Social
NOVEMBER 9, 2016
No matter who you are or what your business does, it’s just about impossible to avoid seeing negative feedback. And that’s OK because as many grumps there are wanting to push negative sentiment at your brand, there’s just as many speaking positively about you. However, without some form of social media reputation management, how do you even know what people are saying?
chiefmartech
NOVEMBER 9, 2016
Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. After analyzing the data, Sheldon Monteiro , the global CTO of SapientNitro, and his team finally released their report from that research this week. It’s a terrific report — well worth the wait! You can download a copy here.
Advertisement
Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Hinge Marketing
NOVEMBER 9, 2016
I talk to a lot of professional services executives about recruiting the right type of talent to support their marketing strategies. Interestingly, teams don’t get as tripped up on how to build a strategy as much as on how to implement those strategies. Why is implementation so overwhelming? The answer is simple: implementing a strategy requires a wide variety of skillsets that aren’t always on leadership’s mind, and some of those skills may need to be outsourced as opposed to recruited.
distribion
NOVEMBER 9, 2016
Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. Read on to discover powerful trends and statistics or skip ahead to these three major categories: The effectiveness of personalized email marketing.
Hubspot
NOVEMBER 9, 2016
Content marketing has seen a lot of changes over the past few years, in particular around the way that marketers have went about actually developing their content. A lot of this has come down to the rapidly evolving search engine landscape, as well as a huge shift in the way that people are discovering content. All that said, I still hear the same pain points coming from content producers that I did over five years ago: "I struggle to measure the ROI of the content I create.".
LeanData
NOVEMBER 9, 2016
With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool gadgets. But the results of that buying spree have been mixed, Evan Liang believes. And it’s why when he was asked on the “Stack & Flow” podcast about the capabilities of modern tech stacks, Liang said he would only give most businesses a “C” grade.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Hubspot
NOVEMBER 9, 2016
When Dharmesh Shah and I started HubSpot 10 years ago, we had a clear goal: We wanted to make it easier for marketers to adapt to a changing world. Inbound marketing was the vehicle, and our mission was to bring all the tools you need to attract, convert, and close new customers together in one place. But here’s the thing -- change is constant when it comes to people.
LeanData
NOVEMBER 9, 2016
With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool gadgets. But the results of that buying spree have been mixed, Evan Liang believes. And it’s why when he was asked on the “Stack & Flow” podcast about the capabilities of modern tech stacks, Liang said he would only give most businesses a “C” grade.
Hubspot
NOVEMBER 9, 2016
Professional services firms rely upon a variety of marketing channels to gather leads, attract new clients, and encourage other professionals to refer their firm. Many see event sponsorships and the networking functions associated with them as effective ways to build visibility for their firms, score face time with key individuals who influence prospects, and win referrals.
LeanData
NOVEMBER 9, 2016
With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool gadgets. But the results of that buying spree have been mixed, Evan Liang believes. And it’s why when he was asked on the “Stack & Flow” podcast about the capabilities of modern tech stacks, Liang said he would only give most businesses a “C” grade.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
NOVEMBER 9, 2016
The art of anticipating delegates’ individual needs
LeanData
NOVEMBER 9, 2016
With the explosion of sales and marketing technologies in recent years, many B2B organizations have acted like kids in a toy store. They’ve loaded up on solutions that appear to be really cool gadgets. But the results of that buying spree have been mixed, Evan Liang believes. And it’s why when he was asked on the “Stack & Flow” podcast about the capabilities of modern tech stacks, Liang said he would only give most businesses a “C” grade.
Customer Experience Matrix
NOVEMBER 9, 2016
One of the fascinating things about the Customer Data Platform Institute is how developers from different backgrounds have converged on similar solutions. The leaders of ActionIQ , for example, are big data experts: Tasso Argyros founded Aster Data , which was later purchased by Teradata , and Nitay Joffe was a core contributor to HBase and the data infrastructure at Facebook.
Expert insights. Personalized for you.
251 
Let's personalize your content