ConvertKit
JUNE 15, 2021
If you see a sudden and dramatic drop in your open rates, don’t panic. And even if it takes a bit more digging, your open rates aren’t the be-all and end-all metric for measuring success. In this episode, Alyssa and Melissa outline the questions every email marketer should ask themselves if and when their open rates drop.
SendX
FEBRUARY 6, 2024
This problem affects email deliverability and open rate. Without email authentication (DMARC), your domain may be used for sending emails to your clients, partners, affiliates or partners. Phishing and fraudulent emails are on the rise and continue to be a serious obstacle for both businesses and consumers.
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xiQ
DECEMBER 14, 2020
How to maximum open rate? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. Once the IP recognizes enough flagged activity from your domain, there’s a high chance that your emails will end up in the spam folder. And how often should I send emails?
SendX
JANUARY 28, 2019
This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. This simply means: You will get much more unique opens on a smaller, more engaged list than a bigger email list that is bloated with dead weight. This amounts to 15k opens.
GreenRope
MARCH 9, 2020
5 Ways to Optimize Email Marketing Open Rates. You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success. Here are 5 Ways to Optimize Email Marketing Open Rates: 1.
Litmus
SEPTEMBER 17, 2021
You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Maybe you’ve decided to go from a shared IP to a dedicated IP or from your parent domain to a subdomain just for emails. Whatever the case, you need to warm up your new IP, domain, or subdomain. What’s an IP or domain warm-up?
Act-On
APRIL 26, 2024
Wendy and her team at Daxko had to navigate a complex landscape with multiple brands and email domains, but ultimately felt prepared when stricter email sender requirements at Google and Yahoo took effect in February. And these days, Wendy tracks their sender score and domain health score as routine metrics— which wasn’t a habit a year ago.
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