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What is B2B marketing automation?

Exo B2B

Marketing automation can be pretty daunting if you haven’t already tried it. Below, I’ll give you a few ideas to get you started, but first, a quick definition: what is marketing automation? To begin with: make a good mapping… And not a long document. The watchword, of course, is personalization!

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Is Marketing Automation worth it for small businesses in 2021?

Net-Results

I stumbled upon this question over on Quora the other day: “Is marketing automation worth it for small businesses in 2020 or is it just hype from software companies and wastes more time and money? What’s your experience that you’d like to share?” But at the end of the day, marketing is about one thing: ROI!

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Best Practices for Organizing Marketing Automation

Jackie Walts

Marketing automation instances can be like dirty closets. Here are my tips: First, never give responsibility for your marketing automation to just one person. Always have a marketing automation lead, a backup and a manager who are all trained to use your software. Document how you use your automation.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing. What is marketing automation? Marketing automation has many benefits.

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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace.

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How to Have a Successful Marketing Automation Implementation

ANNUITAS

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. What is your Demand Generation Strategy?

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How to Implement & Succeed With Marketing Automation

Hubspot

The life of a marketer or business owner is busy. Believe me — as both a marketer and business owner, I know how this feels. One technology improvement has made marketers’ lives abundantly easier, however — marketing automation. We’ll talk more about email marketing automation below. PPC campaigns.