Remove Distribution Remove Growth Marketing Remove Startups
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Building B2B Startup Marketing Orgs from 1 to 25+

MKT1

👋 This is a monthly free edition of MKT1 Newsletter—a deep dive into a B2B startup marketing topic. Subscribe now I published my first guide to B2B startup marketing org charts as the first MKT1 Newsletter , way back on 12/1/20.

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Intro to the MKT1 Method: A crash course in B2B startup marketing

MKT1

Offer: Mention MKT1 for 15% off, for MKT1 subscribers who close by January 31, 2024 Subscribe now MKT1 Method explainer video Intro to the MKT1 Method - Watch Video In this video , I break down the 5 principles for building a more effective and impactful B2B startup marketing function. ™) trap.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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How to organize your B2B growth marketing team

MKT1

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

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Stop making content distribution an afterthought

MKT1

I don’t have the silver bullet for content distribution (someone on twitter might tell you they do, but it’s likely not the case). Content distribution is tough. In fact, content distribution is so hard and mysterious that many people just write content and then don’t even bother to distribute it.

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Marketing strategy exercises to kick off your annual planning process

MKT1

As I said in last week’s newsletter : "The primary purpose of marketing planning is to determine how to drive revenue growth today, how to set the company up for long-term growth, and how to do this efficiently–and to get everyone in the company on board with the plan." More on my definitions here.

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How to hire your first growth team

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Subscribe now Scheduling note: We’ll resume the “Kickstarting and scaling a B2B startup” series next week. Q: How do I hire and build my first growth team? Growth, as a function, is only a decade old.