KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. But there were some bright spots.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Improve marketing operations and processes : Use AI to streamline your team and free up time to work on meatier projects.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Liveintent

AUGUST 9, 2022

Brand awareness should be a top priority for marketers. With brand awareness you can nurture audience relationships on a long-term basis and move customers down the funnel. This all means that marketers have a big opportunity to get in front of new audiences with widespread, multi-channel messaging. And why wouldn’t they?

Paid Content 62

Paid Content Brand Identity Branding Cost per Acquisition 62

Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. Field marketing events are also a very common tactic for pipeline acceleration.

Demand Generation Agencies 134

Demand Generation Agencies Demand Generation Top of Funnel Demand 134

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. How Do Paid Ads Work, Anyway?

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

EveryoneSocial

FEBRUARY 23, 2021

When anyone describes marketing today, they’re most likely talking about digital marketing. Print ads, billboards, telemarketing, radio, and television were the main sources of marketing to audiences for decades. But today, there are many digital marketing channels that have changed the industry completely.

Paid Content 52

Paid Content Advertising Channels Paid Search Agency Budget Programs 52

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

ClearVoice

APRIL 6, 2021

As digital marketers, our role is to help our clients meet their goals through our expertise and guidance. No matter if you handle email marketing campaigns, write killer copy, develop graphics or crunch the numbers of advertisement buy-in, a conversion path must be on your radar to be successful.

Paid Content 71

Paid Content Paid Search Agency Conversion Landing Pages 71

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? What Is B2B Digital Marketing? B2B Vs. B2C Digital Marketing: How Do They Differ?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Parse.ly

NOVEMBER 4, 2020

we believe that making sense of your content analytics shouldn’t be one of them. Whether you’re a media professional or a B2B/B2C marketer, a seasoned pro with a full grasp on your content analytics or a novice content strategist looking for a place to start, this webinar will be a great resource for you and your team.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Anyword

MARCH 11, 2020

Content is a storyteller’s most valuable asset. All publishers use their content in one way or another to keep their revenue generation engine running. So what are some of the ways other publishers are using their content to bring a profit? So what are some of the ways other publishers are using their content to bring a profit?

Paid Content 53

Paid Content Lead Ranking Cost Per Click Banner Ads 53

Outbrain

OCTOBER 28, 2018

Digital marketing is continuously growing, year over year. Brands are increasingly shifting their advertising spend from traditional to digital media. The core difference between classic and digital channels is the ability to measure the impact of your advertising on your bottom line. That is common knowledge.

Top of Funnel 51

Top of Funnel Campaigns Marketing AI Digital Marketing Funnels 51

Inbox Insight

SEPTEMBER 24, 2018

Sales literature, demo videos and case studies – good content has always had a place in B2B marketing. But modern, digital and data-driven content has impacted companies beyond the marketing department. It seems a lot to demand of one marketing channel, but when done right, content really can be that powerful.

Top of Funnel 73

Top of Funnel B2B Marketing Work Management Marketing Management 73

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

Marketing Automation Services 109

Marketing Automation Services Work Management Marketing Management Paid Search Agency 109

The ABM Agency

JANUARY 28, 2021

Demand generation has long been one of the go-to B2B marketing strategies used to increase interest and excitement in a product or service. When executed successfully, a demand generation strategy either creates a market where one doesn’t exist, builds market share, or amplifies brand awareness.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52

Outgrow

JUNE 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Kieran Flanagan for our monthly podcast – ‘ Marketer of the Month ’! The future of media companies. The future of media companies. Why a product-led funnel is easier to build than a community-led go to market . About our host: .

Paid Content 52

Paid Content Communities Work Management Product 52

Outbrain

AUGUST 22, 2021

Effective lead generation and startup marketing require smart goals and a clear vision of where you want to be, and how you will get there. Essentially, it is a set of marketing activities and processes that bring leads into your business, but lead generation for startups is not the same as lead gen for other types of companies.

Startups 59

Startups Lead Generation Webinar Metrics Effectiveness 59

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Newsletter. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. Social Media. Content Syndication.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. What is a Content Marketing Program?

Budget Programs 294

Budget Programs Paid Content Planning Startups 294

Optinmonster

APRIL 22, 2024

Are you not seeing the expected results from your marketing efforts? Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 96

SnapApp

DECEMBER 15, 2014

Interactive content is powerful, but like any other form of content, its success or failure depends almost entirely on how many eyes you get on it. . That being the case, distribution and promotion is a key step in the content marketing lifecycle – but it is sometimes treated like an afterthought. “Oh your blog .

Promotion 48

Promotion Banners Funnel Advertising Lead Scoring 48

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

Hubspot

NOVEMBER 17, 2015

Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. Here’s a look at the media landscape, summarized in 5 charts. Roughly half of the respondents in our survey reported having increased their email newsletter frequency.

Paid Content 28

Paid Content Top of Funnel Funnel Advertising Banner Ads 28

Optinmonster

JUNE 14, 2024

It also doesn’t make sense to promote your products without a detailed digital marketing plan. A solid digital marketing strategy is crucial for reaching potential customers, moving through your sales funnel, and achieving your business goals. What Is Digital Marketing? How to Create a Digital Marketing Plan 1.

Paid Content 77

Paid Content Planning Marketing Budget Creation Marketing Plans 77

Scoop.it

MAY 9, 2024

“Content distribution” is a phrase that may seem mystifying to you. However, when it’s working well, it simplifies your content creation efforts. One piece of high-quality content can work for you repeatedly by simply breaking it into 5–7 pieces and distributing it across several different marketing channels.

Paid Content 89

Paid Content Distribution Top of Funnel Webinar Metrics 89

Albacross

MAY 21, 2019

This includes methods such as door-to-door sales, cold emailing, billboard advertising and pay-per-click advertising. On the other hand, if your target market is Gen Z and spends all their time hashtagging on Instagram, there’s no point wasting time looking anywhere else. Create valuable content.

Startups 40

Startups Lead Generation Ideal Customer Profiles Sales Qualified Leads 40

Hinge Marketing

SEPTEMBER 29, 2022

Many professional services firms still struggle with digital marketing. Others have invested half-heartedly in marketing technology but lack the knowledge, skills and commitment to make the most of them. In this article, we will not recommend specific digital marketing platforms or technologies. They cost less.

Work Management 146

Work Management Marketing Management Marketing Automation Services Paid Content 146

Exo B2B

APRIL 30, 2024

By combining quality content creation and strategic distribution, you can harness the full potential of B2B content marketing to propel your business to new heights. That’s how I concluded my first post analyzing the Content Marketing Institute’s annual study (the 2024 study).

B2B Marketing 52

B2B Marketing Top of Funnel Content Marketing Advertising Agencies 52

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 157

Social Media Media Paid Content Work Management 157

Terminus

OCTOBER 29, 2021

and am making a guest appearance on the Terminus blog as a practitioner, to share three account-based marketing campaigns that generated seven-figure pipeline, and were set up in six weeks or less: ?A Why Use Account-Based Marketing? ABM Replaces All Other Marketing Activities. Hi there, Vladimir Blagojevic here. Myths like: 1.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Sharpspring

JULY 1, 2020

As a marketer, your goals likely include generating qualified leads, establishing thought leadership in your field and building brand awareness. To accomplish each of these goals, you need to master content production. There are three methods of distributing content : owned, earned and paid. User-Generated Content.

Distribution 98

Distribution Top of Funnel Marketing & Strategy Content 98

Content Marketing Institute

JANUARY 23, 2019

“It’s almost not even worth posting if you’re not paying,” confirms Brian Jackson, chief marketing officer at Kinsta. Given that social content promotion is now pay-to-play, here’s how to do it to get the best bang for your buck. HANDPICKED RELATED CONTENT: A Quick-Start Guide to Paid Content Promotion.

Paid Content 104

Paid Content Top of Funnel Cost Per Click Promotion 104

Martech

DECEMBER 1, 2023

Cutting down costs on marketing and advertising. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Keeping marketing and sales data in a single space facilitates efficient lead management and communication tracking. Clean and clear pipeline.

Sales Management 89

Sales Management Acquisitions Efficiency Top of Funnel 89

ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Single Grain

AUGUST 8, 2023

Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. Programmatic ads have proven to be a game-changer in the marketing world by using automated technology and data-driven strategies. Work With Us What Is Programmatic Advertising (with Examples)?

Case Study 52

Case Study Case Studies ROAS Advertising Agencies 52