KoMarketing Associates

FEBRUARY 11, 2021

In terms of important factors that impact marketers’ approach to social media marketing, performance-to-date (59%) tops the list. This is followed by social goals and objectives (57%), customer feedback (52%) and trending topics and interests (45%). The Importance of Social Media Marketing. At the top of the list (5.3)

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

Stevens & Tate

MARCH 31, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. We’re aware that keeping up with these trends can often be difficult given the abundance of information thrown at us every day.

Trends 40

Trends Top of Funnel Paid Search Agency Marketing Management 40

Customer Experience Matrix

NOVEMBER 18, 2011

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. Here are some trends I expect will be important. The first wave of marketing automation features for social media is now several years old. Let’s face it: most marketing automation today is still pretty darn manual.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Tony Zambito

NOVEMBER 16, 2011

This is the third article looking at buyer trends that will influence marketing and sales in the near and foreseeable future.  Buyer Trend: On A Quest to Be Demand Fulfilled.   This trend is profoundly changing the landscape of business in macro as well as micro level ways.    The Future. . 

Fulfillment 100

Fulfillment Demand Generation Demand Trends 100

The Point

JULY 27, 2021

In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed. Are there market factors that indicate the account is a high-propensity target?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Marketing Insider Group

DECEMBER 20, 2022

Some examples include: Content marketing. Direct marketing. Step 2: Create your marketing plan. It might benefit you to take inventory of all of your former means of lead generation and marketing campaigns to find trends and gaps in the data. You can generate leads through a number of different ways.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Martech

OCTOBER 10, 2023

As the pandemic ended, it became clear these were not just trends but permanent changes. To stay competitive, companies must adapt their digital marketing strategies. Future trends and considerations As consumer behavior evolves rapidly, we must remain agile and receptive to change.

Marketing AI 111

Marketing AI Paid Search Agency Allocation Marketing Management 111

Directive Agency

APRIL 25, 2019

Look no further, the Directive marketing team has assembled a list of 15 journalists to help streamline the process of finding state-of-the-art content B2B marketers will want to consume. He specializes in covering technology, social platforms, ad tech, and digital marketing trends. Why Should B2B Marketers Care?

Trends 40

Trends Paid Search Agency Advertising Agencies Planning 40

Marketing Insider Group

DECEMBER 13, 2022

Donors who have been responsive to direct mail in the past or those who donate via mail are an obvious donor segment to choose, but also look for recurring donors within those segments that you have the potential to upsell. Past giving trends are the key predictor of future giving.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Insider Interviews

JUNE 17, 2020

If you’ve been to CES you know it’s non-stop learning about what’s trending. Carl has held senior roles in the media/marketing industry for decades, and explained how his longest tenure – 16 years with Lester Wunderman – gave him skills that are still applicable today. Direct marketing" does not mean you abandoned brand."

Demand 96

Demand Branding Brand Identity eCommerce 96

Porch Group Media

JANUARY 25, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. This is something V12, specializes in, specialized audience creation with your unique proprietary data.

Email Marketing 98

Email Marketing First-Mover Advantage Privacy Policies Mobile Advertising 98

Marketing Insider Group

JANUARY 4, 2021

Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending. Email marketing remains one of the best ways to create ROI. According to the Direct Marketing Association (DMA), you’ll gain a return of $42 for every $1 spent.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

KoMarketing Associates

AUGUST 2, 2018

As marketers look ahead to the future, new research suggests that they are turning to content planning to measure the ROI of their efforts. The “2018 State of Email Workflows” report from Litmus found that 55 percent of marketers now use a content calendar year-round – but is this trend bound to continue?

Planning 152

Planning Email Marketing Campaigns Paid Search Agency 152

Porch Group Media

JANUARY 23, 2023

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. I think email gives you a great opportunity and is critical in any direct marketing type.

Marketing Mix 105

Marketing Mix First-Mover Advantage Marketing & Strategy Email Marketing 105

Marketing Insider Group

JUNE 23, 2020

It’s important to pay attention to how the IoT is changing marketing, particularly in areas like content marketing. Keeping up with trends is vital in our rapidly changing digital world. The Internet of Things and Marketing. Connected devices have already changed the way we shop online.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Modern B2B

AUGUST 14, 2023

I’ll level with you, I often find it overwhelming to try and keep up with the latest apps, products, and trends. As B2B marketers – particularly those working with the complex needs of enterprise audiences – we love a low lift, high impact workflow.

DemandBase 52

DemandBase B2B Enterprise Management Peer-to-peer 52

US Data Corporation

FEBRUARY 13, 2023

In today's data-driven economy, businesses that have access to accurate, high-quality, and up-to-date information on customers, markets, and trends have a distinct advantage over those that do not. Purchasing data is essential to running a successful business. The post Why is Purchasing Data Essential to Running a Successful Business?

Purchase 98

Purchase Business High Quality Lead Trends 98

Marketing Insider Group

NOVEMBER 28, 2022

In the coming years, Marketing will go in 2 distinct directions: Marketing will become recognized as a strategic function and a driver of revenue for companies. Marketing will be relegated to projects, tasks, and campaigns that can be outsources to an agency. They want accountability, measurement, and ROI.

Paid Search Agency 320

Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 320

Marketing Insider Group

NOVEMBER 11, 2020

Digital content is now the driving force of every B2B strategy and it is important for your business to stay ahead of the marketing curve in 2021. Here are a few monumental trends your company should explore in the new year. B2B Marketing Trends To Consider For 2021. Retention Marketing.

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

sagefrog

DECEMBER 6, 2023

As another year passes since our last insightful dive into the trends shaping B2B marketing, we’re thrilled to present the 2024 B2B Marketing Mix Report. This year, we’ve identified key takeaways and aim to provide you with actionable tips to propel your marketing strategy to new heights in 2024.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

ScanmarQED

DECEMBER 6, 2023

Direct Marketing (mailings, online TM) - Spend, volume and competitor activity. For modeling we use three types of data frequency: Monthly data is slower moving and captures “macro” trends. Digital media (search, display, video, social) – impressions, clicks, and spend by channel or campaign, or by strategy (i.e.,

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

chiefmartech

APRIL 21, 2020

We added a few additional responsibilities in this year’s survey, but kept all the ones from previous years for the benefit of seeing longitudinal trends.). One distressing trend is that the number of marketing technologists who have responsibility for performing security reviews continues to drop — down to a new low of 19% this year.

Enterprise Management 130

Enterprise Management Work Management Marketing Management Marketing Automation Services 130

illumin

MARCH 5, 2024

In addition, a consumer trend survey conducted by Hubspot suggests that 84% of marketers expressed that data privacy changes affected their strategies in 2023, resorting to various alternatives such as social media targeting, collecting first-party data, Google Topics API, contextual advertising, and universal identifiers.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Customer Experience Matrix

JULY 3, 2018

Although technology was always central to Acxiom's business, it was ultimately a services organization whose chief resource was a large team of experts in databases and direct marketing. At first it seems to buck the trend of private equity firms buying martech companies: see Marketo, Integral Ad Science, Aprimo, and Pitney Bowes.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Sharpspring

APRIL 27, 2021

Today’s marketing strategy employs a variety of tactics , including email, green, holistic and direct marketing. Most companies these days know the benefits of paying close attention to social media, where they can discover trends, new ideas to build from, and ways to relate to their audience.

Work Management 92

Work Management Marketing Management Paid Search Agency Planning 92

Stevens & Tate

JULY 20, 2020

Now is the time to catch up with the competition that is already using these trends to their advantage. Here is a compilation of our 30 best marketing tips for businesses to grow Instagram engagement and following in 2020: Instagram Profile and Posting Habits. 6 Social Media Trends to Follow in 2020.

User-Generated Content 75

User-Generated Content Buyer Personas Social Media Ideal Customer Profiles 75

BenchmarkONE

JUNE 25, 2020

You have to make an effort by seeking out the best marketing blogs and publications so you can stay up-to-date on trending topics and themes. What Marketing Land does extremely well is consolidate need-to-know topics to provide you with a hub for everything happening in the industry. Entrepreneur. Just like Inc.,

Planning 114

Planning Paid Search Agency Verticals Marketing & Strategy 114

Binary Demand

JUNE 22, 2023

The quick answer is that businesses gain valuable insights into their target audience, industry trends, and market dynamics by gathering, analyzing, and utilizing data. Data Analysis: It generates valuable data that identifies where to direct marketing resources. But there’s so much more.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

PureB2B

MAY 30, 2022

For those of you who have been frantically working on upping your account-based marketing game, nurturing clients and improving your one-on-one, targeted marketing, it may sound like just another trend to keep up with – just as you’ve become used to doing things this new way, there’s an even newer way to do things, and it’s huge!

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

PureB2B

MAY 30, 2022

For those of you who have been frantically working on upping your account-based marketing game, nurturing clients and improving your one-on-one, targeted marketing, it may sound like just another trend to keep up with – just as you’ve become used to doing things this new way, there’s an even newer way to do things, and it’s huge!

Account Based Marketing 62

Account Based Marketing Planning Work Management ABM 62

ClearVoice

JANUARY 25, 2022

” [Cringe] Executives often direct marketers to create social media videos that will go “viral” or will make a huge impact in one fell swoop. Follow short-form video trends. However, if you are following social media video trends, you better find a way to do all of that in a few seconds.

Social Media 104

Social Media Video Marketing Media Tips 104

Biznology

FEBRUARY 2, 2017

Matt Heinz , like many agency heads, uses writing and speaking to get new business for his Seattle agency Heinz Marketing. But unlike others, Matt is a thought leader in the true sense of the term, identifying trends and offering advice that drives real business value for the B2B marketers who are paying attention.

Enterprise Management 80

Enterprise Management B2B Marketing PointClear Advertising Agencies 80

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

Zoominfo

MAY 25, 2021

Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Champion Communications

OCTOBER 12, 2021

Mark speaks to those in the industry and looks for examples of success, he says that emails received through direct marketing ‘go straight into the bin’ ” If I am getting insight from an organisation that I have not gotten before, that is helpful. If I feel it is a hard-nosed sales pitch, it gets junked.”

Branding 62

Branding Brand Identity B2B B2B Thought Leadership 62

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110