The Essential Role of B2B Marketing Collateral in Generating B2B Leads and Winning Deals
The Lead Agency
APRIL 13, 2023
B2B marketing collateral is a crucial tool in achieving this goal through enabling companies to build trust, nurture relationships, and guide prospects through the sales funnel. SiriusDecisions found that 67% of a buyer’s journey is completed digitally, emphasising the importance of accessible, engaging content.
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