Buzz Marketing for Technology

JUNE 27, 2008

Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), Ross Mayfield is the Chairman, President & Co-founder of Socialtext , the first wiki company and leading provider of Enterprise 2.0 put aside the hype and talk about what problems the Enteprise 2.0 Save to del.icio.us. flick r.com.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Email this to a friend?

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

Future Exploration Network. « Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Upcoming Event. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Yet physical events continued to gobble up an average of 20% of program spending. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buzz Marketing for Technology

JUNE 28, 2008

According to Seth Gottlieb , the Content Management and Collaboration Lead at Optaros , â??a Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. Digg this Post to del.icio.us Intranet Blog. Convergence.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Online Marketing Institute

OCTOBER 29, 2010

That doesn’t mean social media doesn’t have a place in the B2B world, though. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Hubspot

DECEMBER 30, 2011

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

Avatar - An Avatar is an image or username that represents a person online within forums and social networks. B BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

AUGUST 25, 2010

Rawlins is a Digital Marketing Specialist for ymarketing , who manages SEO and Inbound Marketing campaigns for ecommerce and lead generation clients, and a provider on the HubSpot Service Marketplace for On-Page SEO and Off-Page SEO services. Bookmarked or promoted website pages in Digg and similar sites. Easy To Share?If

Tactics 28

Tactics SEO Digg Lead Scoring 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. He is CEO of consulting firm Advanced Human Technologies , based in Sydney and San Francisco, and Chairman of Future Exploration Network , a global events and consulting firm specializing in the future of business. Upcoming Event. TrackBacks (2). 2 TrackBacks.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Get Satisfaction Get Satisfaction , a popular social CRM and customer support platform, recently launched a Facebook version of its application so your customers can ask questions and get support right on your Facebook Page.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Hubspot

JULY 29, 2018

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In Avatar - An avatar is an image or username that represents a person online, most often within forums and social networks.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Measuring Outcomes in B2B Social Media – It’s Time to Start , May 9, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) And then what is the timing? Tweet This!

Trust Marketing 100

Trust Marketing B2B Marketing Planning Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

Branding is a result of many things including your blog, your social network profile, your online resume, and how good you are at reputation management, to name a few. Lesson # 5 Use Social Networks. Features , Social Web , Trends. classroom , education , gen y , opml , social media. Talk about College 2.0.

Social Media 100

Social Media Class Web 2.0 Media 100

Buzz Marketing for Technology

JUNE 27, 2008

SitePoint co-founder Mark Harbottle tells me that many designers use the site for lead generation, and that often, winning designers find that contest holders will turn into long term clients who forgo the crowdsourcing option on future projects to work directly with a designer whose work they know they like. social networking.

Enterprise Management 100

Enterprise Management Work Management Marketing Management CMS Development 100

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Online Marketing Institute

NOVEMBER 2, 2010

That doesn’t mean social media doesn’t have a place in the B2B world, though. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? How do the audiences differ across various social networks? What Americans Do Online: Social Media And Games Dominate Activity by Nielsen Wire.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Online Marketing Institute

MARCH 24, 2011

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Or is it the amount of business (leads/sales) the blog can create for the small business? Having some call to action in your posts to drive leads, newsletter subscribers, twitter followers is also key.

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Email Behavior Have you added links to your social outposts in your emails? Rapleaf is better for larger companies.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Webbiquity

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. A Blog App for Your Fan Page by Trailblaze Social Media with Josh. population, 13.2 billion fans, has 3.5

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

FEBRUARY 7, 2011

Discover the answers to these questions and more here in 55 of the best guides to social media strategies, tactics, tools and statistics of the past year. Social Media Tips, Tactics and Techniques. How are marketers really using social media? How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog.

Social Media 100

Social Media Paid Content Tactics Tips 100

Online Marketing Institute

MARCH 24, 2011

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# It’s also a great source of leads if you use it well. I’ve only just recently begun making changes to the site to make offers much more clear, and I’ve already noticed important changes.

Paid Search Agency 40

Paid Search Agency Companies Mobile Advertising Advertising Agencies 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

JANUARY 31, 2011

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Ken Mueller lists 14 practices businesses can adopt to optimize their benefit from Twitter, such as providing customer service, promoting events and monitoring competitors. What types of information are worth sharing, beyond blog posts?

Twitter 100

Twitter Tools Tips Best Practices 100

Buzz Marketing for Technology

JUNE 27, 2008

leading thinkers. Digg this Slashdot Reddit. networking. social networking. ); ); ); ); ); } document.write( ); if (document.getElementById(dclk1231)) { document.getElementById(dclk1231).src src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |. Advice & Opinion. All Comments.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

FEBRUARY 14, 2011

mass adoption of social media, but no clear way to measure ROI from it) in this predictive post. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. The Best TED Talks To Make Use Of Social Media by MakeUseOf. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100