5 Tips For Sponsoring Virtual Events

Modern Marketing

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6

Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Digg this! Social Media for the Boardroom At a recent BlogWell event I got a chance to.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. There are different objectives possible from a lead nurturing campaign. Day 7: Lead attends webinar. Digg this!

[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.

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Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people.

3 Top Topics from Topliners

Modern Marketing

Here’s a peek at some of the topics you won’t want to miss: Imagine It: A Lead Nurturing Planning Checklist – If you’re ready to kick off a lead nurturing program that will make Goldilocks proud, follow the steps in this checklist to build the groundwork. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this.

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Searching For the Elusive Net New Name

Modern Marketing

If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation. It doesn’t account for quality so understanding how many qualified leads (MQLs) your programs eventually deliver and being able to track how those contacts moved through your funnel is also critical.

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Seven Ways to Use Social Media for Business

Webbiquity

Here are seven valuable ways to use social media for business beyond direct selling or lead generation. promote events, meet up at trade shows). Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

Book Review: Social Media Marketing

Webbiquity

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales.

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Play ball! Moneyball for Marketing

Modern Marketing

We used to sponsor a huge marketing event with big upfront costs. But looking at the data it became clear that not a single deal resulted from the event. The event looked like a great “ballplayer” (it crawling with marketers, and plenty of business cards were collected), but the data told a different story. Success is determined by sourcing leads and tracking what content moves leads from one stage of the funnel to the next. by Jesse Noyes | Tweet this.

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4 Tips for Getting WAY more from Email Marketing

Modern Marketing

O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this.

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Closed Loop Marketing – still a long way to go

Buzz Marketing for Technology

CRM systems, MRM systems, Lead Nurturing systems and the list goes on. How about your partner community and the leads you have given over to them. Digg this! Tags: Lead Generation Lead Nurturing

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! Could Facebook become a Lead Nurturing platform?

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! Could Facebook become a Lead Nurturing platform?

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“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. what’s a sales-ready lead?)

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The 3 Big Themes of Demand Generation [Video]

Modern Marketing

It’s a blanket term covering topics like lead management, funnel management and content marketing. Appropriately, the inaugural DemandCon event served many different demand generation dishes. Demand Generation Content Marketing DemandCon lead management Lead Nurturing marketing automation revenue Revenue Performance Management RPMby Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. But any marketer can tell you it’s pretty wide ranging.

[Chart] How Personalization Increases Email Open Rates

Modern Marketing

Nothing beats putting in timely and relevant information that you have gathered about your contacts interests, for example by indicating that the event your promoting is in the city they are in. Using this type of custom personalization leads to an almost 10% increase.

4 Conversation Starters For Selling The CFO On Marketing Automation

Modern Marketing

CFOs are less interested in how beautiful your emails are, how big your Facebook page is and the nice things prospects say about your events, and more intrigued by charts and graphs that are trending upwards.

3 European Marketing Trends

Modern Marketing

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Lead Nurturing Knows No Boundaries.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Digg this!

Numeric Scoring: The Key To Lead Management Success

delicious b2bmarketing

Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate.

Shadow Pipeline – accounting for the missing dollars

Buzz Marketing for Technology

Just because you decided to throw an event at the beginning of the year doesn’t mean anyone wanted to buy your solution or even had the funding to buy your solution. Digg this! Tags: Business Intelligence Interactive Marketing Lead Generation ROI Sales

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You need to get data from all kinds of sources, from social media, from events, from webinars. Really, Cloud Connectors are part of a fully integrated lead management process. What did they do when they were at the event?

An Interview with Sean Geehan, CEO and Founder Geehan Group

Buzz Marketing for Technology

How marketers address this is the difference, which leads to either dominant, mediocre or disastrous results. This can be as simple as a private event on the front end of an industry event. And yes, you’ve just generated a qualified lead for your sales organization.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?

A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Submit blog posts and articles to popular news aggregation and bookmarking sites such as Pocket , Digg , or even Reddit , if applicable. Run a contest or promotional event. Sponsor an event or conference your organization is attending, presenting, or exhibiting with.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Let’s say a major organization is hosting an event that your prospects are likely to attend. You hold your own satellite event nearby – a dinner or meet-up – and surreptitiously invite guests who “just so happen” to be in town to attend the larger event. Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.

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Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

Contently

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. Ad dollars and event dollars still haven’t migrated in the fully” quantifiable models yet. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

Ryherd hit a chord with the attendees when he spoke about “cross-channel conversions&# , which calls to mind switching from HBO to Showtime, but actually means when you see a lift in traffic and conversions on one online channel as a result of an event on another channel.

Picking A Provider? Meet BERQ.

Modern Marketing

Or perhaps you’re in the market for lead management solutions. In marketing services, results could mean the number of leads generated from an event or the number of people an ad reaches. by Anna Glushkovsky | Tweet this. You might need to buy a car.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Facebook keeps leading the social scene (yes, this includes B2B companies); in order to receive updated information about changes in the platform or updates, we recommend checking out Jon Loomer and Susan Wenograd ’s blogs. Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . If that’s the case, I love Digg Reader because it is free and easy to use, but some colleagues prefer Feedly , which is very intuitive.

Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. I think the big “a-ha” here was that in B2B – business buyers are people too…which leads me to the final take away….

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Eloqua Goes Titanium

Modern Marketing

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” It might just be the event of the year. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.

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Meet The Parents: 6 Things To Watch For After A Merger

Modern Marketing

You might find some new employees have dynamite ideas for demand generation , but don’t have a fully integrated lead management process, for instance. How many events is the marketing department sponsoring in the next year? Marketing Efficiency acquisitions buyer personas data data health database marketing Demand Generation lead management M&A marketing mergers sales and marketing alignmentby Gaea Connary | Tweet this.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)

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How to Find Killer Topics for Blog Posts

Webbiquity

Threats: developments, events and trends can lead to new dangers as well as opportunities. Digg this!

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How to Approach Business Social Media Strategically

Webbiquity

Anyone can record an event with a Flip and upload it to YouTube. It can lead to well-intentioned but poorly executed rogue company Facebook pages. Digg this! A big part of the appeal of social media is its simplicity.