5 Tips For Sponsoring Virtual Events

Modern Marketing

Like the paperless office or the Segway, the advent of virtual events came with predictions that the physical trade show would go the way of the dodo bird. Physical events still hold too much star power, glitz and glamour to be entirely replaced by their virtual counterparts. But low price tags – not to mention the lack of travel expenses – has turned online events into a hot space. In fact, virtual event trade shows and conferences are expected to generate $18.6

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Inside The Busy Mind Of A Marketer

Modern Marketing

With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.

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Trending Sources

Seven Ways to Use Social Media for Business

Webbiquity

Here are seven valuable ways to use social media for business beyond direct selling or lead generation. promote events, meet up at trade shows). Digg this! Though business use of social media is rapidly increasing, many executives remain skeptical of its value.

3 Top Topics from Topliners

Modern Marketing

See It: Boosting Event Attendance – Two Quick Tips to Consider – Try these easy ideas from Chad for increasing conversion rates on your event attendance. Marketing Measurement data visualization data visulization event attendance Event Marketing Events lead management online events TED topliners webinarsby Heather Foeh | Tweet this.

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[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots.

“You Had Me At Revenue”: 5 Lessons From The SiriusDecisions Summit

Modern Marketing

Once again, the Sirius Summit proved to be the event for sophisticated, ambitious organizations. We heard from five organizations that have taken the lead management journey: Iron Mountain, Kronos, F5, American Express and Hexaware. what’s a sales-ready lead?)

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Searching For the Elusive Net New Name

Modern Marketing

If you’re running a webinar series with a publisher or other content portal, and your goal is acquiring new names, you have to expect some duplication from event to event. Anyone running lead guarantee programs is familiar with the traditional cost per lead calculation. It doesn’t account for quality so understanding how many qualified leads (MQLs) your programs eventually deliver and being able to track how those contacts moved through your funnel is also critical.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

For Consideration I like to use more in depth tools like webinars and live/virtual events – derived from the lists of folks who downloaded and have been interacting with us on a particular topic. Digg this! Could Facebook become a Lead Nurturing platform?

7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?

4 Conversation Starters For Selling The CFO On Marketing Automation

Modern Marketing

CFOs are less interested in how beautiful your emails are, how big your Facebook page is and the nice things prospects say about your events, and more intrigued by charts and graphs that are trending upwards.

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Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

Modern Marketing

So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. You need to get data from all kinds of sources, from social media, from events, from webinars. Really, Cloud Connectors are part of a fully integrated lead management process. What did they do when they were at the event?

7 Quick Ways to Curate Industry Content for Your Blog

Hubspot

Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. Some of the two most popular are Feedly and Digg, though there are certainly other options, too.

3 Ways Data’s Popularity Is Changing Business

Modern Marketing

The idea of implementing a lead management process tied to quantifiable metrics was unheard of, much less measuring marketing success by its contribution to topline revenue. Ad dollars and event dollars still haven’t migrated in the fully” quantifiable models yet. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Which leads me to my next ROI …. Digg this! Social Media for the Boardroom At a recent BlogWell event I got a chance to.

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Tools like Zuberance are helping to do just that and allowing firms to do special things with their advocate base like provide them special events, invites to live events etc. Digg this!

4 Tips for Getting WAY more from Email Marketing

Modern Marketing

O ne question that we’re often asked at events is, “How is Eloqua different than my email solution?&#. by Amber Stevens | Tweet this.

Rensselaer Polytechnic Institute Tetherless World Constellation Launch Event - June 11, 2008

Buzz Marketing for Technology

Rensselaer and the Tetherless World Research Constellation are partnering with one of the most widely read technology blogs in the world, ReadWriteWeb , to help engage the entire Web community in this interactive event. Ranked among Technorati’s Top 10 blogs in the world, ReadWriteWeb is the lead blog in a growing network of blogs devoted to Web technology, and is an ideal partner to link the community of the Web to Rensselaer. Schedule of Events.

3 Top Topics from Topliners

Modern Marketing

Here’s a peek at some of the topics you won’t want to miss: Imagine It: A Lead Nurturing Planning Checklist – If you’re ready to kick off a lead nurturing program that will make Goldilocks proud, follow the steps in this checklist to build the groundwork. Lead Nurturing API Astadia event attendees java Steve Gershik virtual events webinarsby Heather Foeh | Tweet this.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Before starting with the execution of lead nurturing campaigns, you need to spend time planning. There are different objectives possible from a lead nurturing campaign. Day 7: Lead attends webinar. Digg this!

Change or Die | Fast Company

Buzz Marketing for Technology

My Bookmarks Digg Del.icio.us Get more leads Pay-per-click puts your business at the top of search page results. ); document.write( ); Fast Talk ? Find Events. Events. ); document.write( ); FastCompany.com | Where ideas and people meet. Feedback. Find People. Find Groups. Find Blogs. Search. Fast Company. Google. SUBSCRIBE. CURRENT ISSUE. ISSUE ARCHIVES. Innovation. Technology. Leadership. Management. Careers. Design. Social Responsibility. Work/Life.

Marketing Monkeybusiness: 5 WOM Antics to Avoid

Modern Marketing

So here goes: 5 ill-advised word-of-mouth marketing practices: 1. Hijacking someone else’s event. Let’s say a major organization is hosting an event that your prospects are likely to attend. You hold your own satellite event nearby – a dinner or meet-up – and surreptitiously invite guests who “just so happen” to be in town to attend the larger event. Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.

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Demand Gen And The Whale: 5 Takeaways From Marketing World 2011

Modern Marketing

Recently, presented at a wonderful event in New Orleans – Frost & Sullivan’s Marketing World 2011. The format of the event encouraged genuine dialogue about the challenges facing demand generation professionals today. By the end of the event, the consensus was to establish a framework for tying field campaigns to revenue for actionable understanding. I think the big “a-ha” here was that in B2B – business buyers are people too…which leads me to the final take away….

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

We announced on that day we would hold a virtual event that would introduce our new roadmap for the combined enterprise in exactly 30 days. This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people.

Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s

Contently

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon.

The 3 Big Themes of Demand Generation [Video]

Modern Marketing

It’s a blanket term covering topics like lead management, funnel management and content marketing. Appropriately, the inaugural DemandCon event served many different demand generation dishes. Demand Generation Content Marketing DemandCon lead management Lead Nurturing marketing automation revenue Revenue Performance Management RPMby Jesse Noyes | Tweet this. Demand generation might sound pretty wonky. But any marketer can tell you it’s pretty wide ranging.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Or is it the amount of business (leads/sales) the blog can create for the small business?

5 Ways Mobile Marketing is Affecting Social Media

Marketing Action

Visual elements, such as pictures and video, are paramount for lead engagement in both the mobile and social space. In 2015, your app, instead of a static landing page on your website, can lead directly to a sale. How often do you check social media on your phone?

Feeling for the Elephant: 4 Lessons from the Content Marketing Summit

Modern Marketing

Ryherd hit a chord with the attendees when he spoke about “cross-channel conversions&# , which calls to mind switching from HBO to Showtime, but actually means when you see a lift in traffic and conversions on one online channel as a result of an event on another channel.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Eloqua Goes Titanium

Modern Marketing

by Joe Chernov | Tweet this Salesforce.com dubs their annual Dreamforce conference “The Cloud Computing Event of the Year.” It might just be the event of the year. Because it’s such an epic event, Eloqua is thrilled to have upped our involvement in 2011. Our staff will be attending as many sessions as possible (check out the agenda ), our executives will be leading speaking sessions, and our product team will be showing off our products.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Generate Leads There are two types of marketing departments — those that are cost centers and those that bring in leads and sales.

Top 5 Mistakes to Avoid on Your Company Blog

delicious b2bmarketing

Instead of just getting subscribers, I’m getting more inquiries and leads for what I sell.&# It’s also a great source of leads if you use it well.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

” Blogs are usually maintained by an individual or a business with regular entries of commentary, descriptions of events, or other material such as graphics or video. Digg - Digg is a social news website that allows members to submit and vote for articles.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! View More » Mobile Facebook to Hold Mobile Event Next Week A Bluetooth Headset for Pros and Skep.

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Should You Outsource Your Social Media Efforts?

delicious b2bmarketing

Jobs Events Try Our New Social News App Welcome to Mashable! Current Events Lists. Events Lists. Events. Mashable is a leading source for news, information and resources for the Connected Generation. Events.

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip!

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Ardath Albee reacts to MarketingSherpa research indicating that a third or more of b2b marketers assign basic lead management processes like having systems in place for lead scoring and nurturing non-sales-ready leads to the “back burner.&# Digg this!

3 European Marketing Trends

Modern Marketing

by Sheila Bohan | Tweet this We recently hosted Eloqua Experience Europe , a two-day, London-based event where Europe’s top marketers gather to share ideas, learn, and network. If the EMEA market didn’t immediately join the marketing automation party, the region is in full swing now – as the record attendance at the event shows. Lead Nurturing Knows No Boundaries.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)

Picking A Provider? Meet BERQ.

Modern Marketing

Or perhaps you’re in the market for lead management solutions. In marketing services, results could mean the number of leads generated from an event or the number of people an ad reaches. by Anna Glushkovsky | Tweet this. You might need to buy a car.

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