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The Re-emergence (and Growing Importance) of Content Gating for GTM Programs

ANNUITAS

“[A] growing contingent of marketers think gating content is a tacky, intrusive tactic that undermines the power of good content and exacerbates the tension between marketing and sales departments,” asserts Built In editor Hal Koss. That’s a strong statement, but reflects the prevailing winds. How did we get here?

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What is marketing automation and how can it help B2B marketers?

Martech

MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.

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Where to Invest in New Sales Tech for the Greatest Return in 2022 and Beyond [New Data]

Hubspot

Having powerful software is an undeniably critical component of any strong sales strategy. Fortunately, we did some digging to determine which areas of the sales cycle leaders are investing in most heavily for 2022 and beyond. So here's a breakdown of sales tech that can deliver quantifiable results for sales teams in 2022.

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The Top Sales Trends of 2018

Hubspot

What are the sales trends of 2018? Sales automation. Focus on the middle of the funnel. And if history repeats itself, just like 2017 we’ll see major developments in the sales world. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018.

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The Importance of Good Customer Experience

Heinz Marketing

Web/SMS chat. Creative marketing tactics. Culture, processes, and people – CEO’s and other senior executives should help lead and influence by setting the tone for their teams to focus on providing a consistent customer experience throughout their marketing, sales cycle and customer service. Social Media.

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Top 10 Speed to Lead Stats All Revenue Teams Should Know

LeanData

In an increasingly competitive B2B marketplace, speed is a differentiator. It’s your time to first contact, and it’s helpful to think of speed to lead in terms of the following equation: Lead Response Time = Lead Processing Time + Representative Response Time. Not only are manual processes prone to error, but they take time.

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What is Sales Efficiency and How Can Teams Improve It?

SalesIntel

When it comes to Software as a Service (SaaS), optimizing your sales funnel is what will make or break your sustained growth and success. One key metric to always be on top of and responding to is sales efficiency—a measure of how effectively your company converts resources into closed deals. What is Sales Efficiency?