Achieving customer experience excellence at seven critical life cycle points
ERDM
JANUARY 22, 2019
It is critical to rethink this point in the life cycle and move from a focus on ‘closing’ a sale to using this phase to open a relationship. The following quote from the VoC research says it all: ‘Don’t worry about improving your renewal process at the end of the year. We provided all of our sales associates with iPhones.
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