Aberdeen

FEBRUARY 22, 2019

But DeepSqueak has revolutionized rodent vocalization analysis; from its availability, to its design (which is intended to empower non-expert users to analyze ultrasonic vocalizations), to its easy integration with existing rodent behavioral procedures. Good news – It is now possible to know this, with up to 91% accuracy.

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Intent Signal Intent Intent Data Purchase Intent 40

NetLine

DECEMBER 7, 2023

While we’ve explored the insights and advantages B2B intent data offers in previous posts, let’s shift our focus to a specific application of this transformative resource: Account-Based Marketing (ABM). Buyer-level intent data helps you to point out the buyers working at in-market accounts. Made using Midjourney.

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Account Based Marketing Intent Data Intent ABM 52

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data? Intent Data Use Cases.

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Intent Data Intent Intent Leads Intent Signal 52

Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

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Intent Data Intent B2B Sales ROI 62

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. Enter: intent data. ‍ Buyer intent data gives you unparalleled insight into your prospect’s behaviour through the use of intent signals.

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Buyer Intent Intent Data Intent Work Management 118

ABM in Action

JUNE 29, 2023

SalesboxAI aims to help organizations detect, engage and convert intent into revenue using its conversational marketing platform and programs. What It Solves The solution is designed to solve lead volume, velocity and quality challenges. Avatars help identify intent and then drive meaningful conversations to improve lead quality.

Demand Generation 52

Demand Generation Account Based Marketing ABM Marketing Management 52

Binary Demand

MARCH 26, 2024

This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

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Intent Ideal Customer Profiles Work Management Marketing Management 40

SalesIntel

JULY 10, 2023

Understanding buyer intent has become crucial to marketing, sales, and revenue operations (RevOps) strategies in the current competitive business climate. Why Intent Data is Crucial in Modern Marketing and Sales: Marketing and sales professionals face an uphill battle in reaching and converting potential customers.

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Top of Funnel Intent Data Marketing Funnels Ideal Customer Profiles 71

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

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Zoominfo Intent Signal Work Management Intent Data 246

NetLine

DECEMBER 10, 2020

And thanks to third-party intent “signal” solution providers, Marketers have been overwhelmed with the volume of obfuscated data and underwhelmed with the number of actionable insights they yield. . Introducing NetLine B2B Buyer-Level Intent Discovery . How Does the Intent Discovery Tool Work?

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Intent B2B Sales Work Management Marketing Management 111

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. B2B organizations collect lead data through all kinds of channels, from web forms to webinars, from live and virtual events to online intent signals. Why we care.

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Privacy Intent Signal Lead Scoring Lead Ranking 116

PureB2B

MAY 30, 2022

[In this article we’re going to look at buyer intent data, what it is, how it’s collected and, how you can use intent data to supercharge your marketing and sales campaigns.]. ? You’re probably thinking to yourself ‘if there was such a thing, I’d be closing hundreds of sales per month…’ Enter: intent data. ? What is intent data?

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Buyer Intent Intent Data Intent Work Management 62

Tony Zambito

MAY 17, 2021

Where intent signals are set, content developed, and buyer interaction is designed not solely on the basis of what is good for marketing. But designed and implemented on the basis of what is good for the buyer. . Where remote collective networks are developed. .

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Account Based Marketing ABM Buyer Personas Intent Signal 224

Oktopost

DECEMBER 4, 2023

Designed for B2B sales professionals, LinkedIn Sales Navigator is a subscription-based service that enables sales professionals to leverage its extensive network to generate leads, and ultimately, close more deals. Buyer Intent The buyer intent feature provides users with insights into the accounts that are showing buyer intent signals.

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Content4Demand

AUGUST 27, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. John is an incredibly valuable voice in the intent space.

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Intent Data Intent Customer Surveys Content 59

Zoominfo

JUNE 12, 2023

This approach starts with intent signals that identify who’s in-market, so you can get your team in front of the right prospects at the right time, and follows up with plays targeted to those prospects. About 60% of your leads should be coming from GTM plays each quarter, according to Bushy.

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Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

FEBRUARY 8, 2022

Today we’re introducing ZoomInfo’s MarketingOS — an account-based marketing platform designed to give marketers new ways to reach target accounts and drive qualified leads for sales. Don’t just take our word for it: ZoomInfo’s B2B intent data is ranked No. At ZoomInfo, we’re changing that.

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Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

FEBRUARY 3, 2023

Data-backed chatbots can also use company metrics, news, and buyer intent signals to direct conversations and effectively route leads to the right salespeople when buyer interest is high. Designed images can perform much better than simple text, so create some templates to save time.

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Conversion Lead Ranking Ideal Customer Profiles Cold Calling 130

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

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Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Aberdeen

FEBRUARY 26, 2019

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

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Intent Data Intent B2B Thought Leadership Purchase Intent 40

Aberdeen

JULY 12, 2019

There are plenty of reasons to invest in third-party intent data —to improve content marketing strategy, maximize sales enablement, support personalized marketing, or even optimize ABM efforts. One of the biggest advantages of using intent data to improve win-rate percentage is that you get visibility into individual buyer journeys.

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Intent Data Top of Funnel Intent Intent Signal 40

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

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Intent Signal Zoominfo Intent Bombora 40

Strategic-IC

OCTOBER 16, 2018

To learn more about behaviour based marketing and how predictive analytics can transform marketing and sales strategies, Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. How Does Behavioural Intent Data Tie Into Inbound and Account-Based Marketing?

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Intent Buy Account Based Marketing Work Management 67

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool has been designed to increase the ROI of B2B marketing teams. The marketing teams using the D&B buyer intent report having achieved compelling results, which includes a 37% increase in the email open rates.

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Buyer Intent Intent Enterprise Management Lead Ranking 40

Tony Zambito

MAY 21, 2021

A good amount of personalization has not moved beyond “Dear Jennifer” emailing, overly aggressive chatbots, and a “gotcha” mentality on intent signals. Bad buyer personas completed with old product marketing terminologies and viewpoints will not help you to capture the attention of buyers. . 4 – Rethink Your Personalization.

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Buyer Personas Intent Signal B2B Sales Interactive Marketing 197

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . Different Kind of Intent Data for DevSecOps.

Intent Data 40

Intent Data Intent Zoominfo Purchase Intent 40

Martech

MARCH 25, 2022

Back in the early web browsing days, browse activity was a strong intent signal. Today we need to recognize, encourage and cultivate intent signals and create messages that respond to them and build on them. The main question is, “How does a browse indicate intent?” You were sitting at a computer.

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Intent Signal Opt-out Opt-in CAN-SPAM 127

Martech

FEBRUARY 14, 2023

Maybe you think a well-designed sales email that renders well across multiple platforms, has an engaging balance of copy and images, working links and attractive offers is the best gift you could give your subscribers. Back-in-stock notification A back-in-stock notification request is a strong signal intent signal.

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Eye-Tracking Intent Signal Cross-Selling Ad Frequency 128

SalesIntel

DECEMBER 11, 2023

It’s a voyage into the heart of enriched data – a realm where lead profiles transcend mere demographics and evolve into dynamic personas enriched with industry-specific insights, behavioral cues, and intent signals. Their design and presentation significantly influence conversion rates.

Lead Ranking 40

Lead Ranking Lead Scoring Sales Qualified Leads Allocation 40

Martech

DECEMBER 15, 2022

Based on the intent signals generated by these interactions, your team can determine if the account is in-market and looking to buy. At the bottom of the pyramid, your one-to-many experiences include paid media, display ads, retargeting and emails designed to nurture all prospects within your target market.

Top of Funnel 96

Top of Funnel Account Based Marketing Peer-to-peer Marketing & Strategy 96

Zoominfo

JULY 25, 2023

The goal is to make such a strong impression and business case that B2B leads show high purchasing intent, and sales can engage and eventually convert them. Layer intent data on top of this view to find prospects in your ICP that are actively searching for your product or a similar solution. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Oktopost

OCTOBER 8, 2023

Sales cadences are designed to optimize engagement, maintain consistency, and increase the likelihood of converting prospects into customers. Based on your prior interactions with prospects and their intent signals, you can identify their primary product needs.

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Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

xiQ

SEPTEMBER 25, 2019

xiQ Workbench is the only AI-powered, B2B marketing platform that creates, curates, designs, executes, and analyzes campaigns. Campaign Design and Personalization. xiQ Workbench provides easy-to-use and intuitive design tools that allow personalization. Measure Intent. AI-Assisted Curation. Learn More. Learn More.

Demand Generation 69

Demand Generation Lead Ranking Lead Scoring Demand 69

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Martech

DECEMBER 15, 2021

By taking advantage of existing cell phone networks, marketers can designate bounded areas near retail stores. If you are trying to provide a coupon to a customer, you have to marry that with understanding other intent signals the shopper may be sending. To get to their wallet, go through their phone. Geofencing enables that.

Ideal Customer Profiles 113

Ideal Customer Profiles Work Management Marketing Automation Services Marketing Management 113

Aberdeen

AUGUST 26, 2019

Here are a few Salesforce mistakes that could cause you to lose opportunities (and how to fix them with intent data ). This means taking advantage of web-based intent signals that automatically generate qualification scores. In early 2019, we released Aberdeen Intent for Salesforce. Never Miss Deals in Salesforce Again.

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Intent Signal Account Based Marketing Lead Scoring Lead Ranking 40

Aberdeen

OCTOBER 9, 2019

That’s where predictive insights and intent data come into play. The whole purpose of account-based marketing is to shift from high-volume lead gen programs to strategies that are designed to address the needs of individual target accounts. That’s why so many B2B marketers have been turning to third-party intent data.

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Account Based Marketing Marketing AI Allocation Intent Signal 40