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Seven Skills Every Social Media Manager Needs

Webbiquity

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design. It’s now predicted to have 1.8 billion users by the end of 2022. Agility is vital.

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Six PR Lessons from Game of Thrones (*Spoiler Alerts*)

SmartBug Media

Despite the fact that I spend much of the time sitting on the couch with my eyes covered saying, “tell me when it’s over,” I can’t help but impatiently wait for the next episode and watch it with excitement. Well, a lot of it has to do with how much the show’s production quality mirrors a great PR program. Why is that?

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Do Digital PR and Link Building Go Hand in Hand?

Marketing Insider Group

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

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10 social media monitoring tools to inform your campaigns

Sprout Social

With so many networks and interactions across social media, tracking your engagement data can be tricky. Social media monitoring is the process of tracking and reacting to social engagements. Brands should track everything from shout-outs and reviews to questions and complaints. Sprout Social.

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PR Attribution: “It’s Just a Tough Sell”

LeanData

Moore, the head of global public relations for e-commerce intelligence company BloomReach, conducted a survey that contained a eye-opening discovery. So we were able to say that PR was responsible because we could point to a campaign that created new movement and unclogged some of the pipe.”. Does your PR move the needle?

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.

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How B2B brands can benefit from social listening

Brandwatch Marketing

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. Alternatively, they can keep an eye on the audience that really matters: the kind of people that are looking for their brand’s types of products and services.