2023 Predictions: Experience, Ecommerce and Transformation
Martech
DECEMBER 28, 2022
As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.
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