Convince & Convert

AUGUST 14, 2012

So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. Start with your potential customer’s pain point. Keep it short and sweet.

Video Marketing 147

Video Marketing Copyright Youtube Adwords 147

Hubspot

JANUARY 5, 2021

I think the perception of short-form content on platforms like YouTube is actually around that 10-minute sweet spot because content on YouTube tends to be more comprehensive and longer.". So, when you’re thinking of short-form video, Youtube is the exception, whereas TikTok and other growing short-form videos are the rule.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Vidyard

JUNE 7, 2021

YouTube Audio Library 5. Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature.

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Shopping Results: These results will display specific products, their prices, and where to buy them, reducing the number of clicks needed to make a purchase. What is its value?

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Vidyard

DECEMBER 17, 2019

The rising popularity of this type of video , along with websites like YouTube and Vimeo, is part of it. Plus, Google’s research found that the most popular queries on YouTube are “how-to” searches—meaning users want to find video answers to their queries. What’s the Difference Between How-To, Explainer, and Demo Videos?

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. After tapping on the product tag, users are redirected to a website (usually the brand’s official website) to complete the purchase. Themed as Living with Lag, the campaign video has amassed over 6 million YouTube views so far.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Valasys

SEPTEMBER 21, 2021

Many students tend to check the Instagram and Facebook pages of businesses before committing to a purchase. Videos featuring tutorials, demos, and interviews – video content is a good way to make your content available to worldwide audiences via localization and transcription.

Social Media 52

Social Media Examples Campaigns Media 52

Optinmonster

JUNE 22, 2021

You’ll be able to add social proof to build trust with your audience, create highly targeted call to actions (CTAs), showcase your products with video demos, and much more. Customers are awarded stars with every purchase. But if they ALSO watch a demo video of your product, they can get a second entry ticket.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Optinmonster

JUNE 10, 2021

That usually means giving customers a small percentage off their total purchase. Making a purchase. And to create contests designed to go viral from the start, you’ll want a plugin like RafflePress : RafflePress is the best online giveaway plugin for WordPress on the market. Watching a demo video. Gamify Your Site.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Marketing Insider Group

AUGUST 29, 2023

Not to mention, platforms like TikTok, Instagram, and YouTube reward engaging content with more visibility. Image Source: Oberlo From short-form videos on TikTok and Instagram Reels to long-form content on YouTube and Facebook Watch, video has become the most consumed form of content on social media. Engaging product demos.

Social Media 255

Social Media Marketing AI Trends Peer-to-peer 255

Lenny's Newsletter

SEPTEMBER 12, 2023

It always surprises people to hear that, at YouTube, we never thought we had a product-market fit. Unlike on the B2C side, there was no sort of viral loop that got going that made us think, ‘Okay, we found it.’ This also helped us ensure that our customers would find value from Looker on day 1 after purchasing.”

CPO 145

CPO Product Work Management Enterprise Management 145

Directive Agency

APRIL 15, 2022

The SaaS customer journey involves the various steps and interactions that take place between a SaaS company and its target customer from the moment the customer becomes aware of the brand to when they decide to make a purchase. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Hubspot

MARCH 9, 2021

Not only did marketing content have to establish that products were essential, worth purchasing, or readily available to Gen Z audiences, but brands also needed to prove that they were relatable, trustworthy, and shared values with them. For example, here’s a Bytesquad demo of products from the skincare brand Starface : @bytesquadhq.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 101

Single Grain

SEPTEMBER 13, 2019

20% wanted to see more entertaining ‘viral’ style videos. 12% would like to see product demo videos. 50% of online users search for product videos before they make a purchase. If you aren't using YouTube yet, we'd like to welcome you to 2019. YouTube has over a billion users , almost one-third of the Internet.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Hubspot

SEPTEMBER 26, 2013

The company''s CEO, Tom Dickson, became a YouTube icon back in 2006 with the introduction of his "Will it Blend?" Six days later, we had six million views on YouTube. has been named as the number one viral marketing campaign of all time [by Ad Age].". million views (and counting) on YouTube. The video earned 2.8

Video Marketing 28

Video Marketing Buy Product Best Practices 28

Online Marketing Institute

OCTOBER 29, 2010

Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Purchase Tickets Nominate Now Recently Trending Facebook Now Tries to Tell the Story Between Two Friends View Comments When Are Facebook Users Most Active? Adobe Demos Flash-to-HTML5 Conversion.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

EveryoneSocial

JUNE 8, 2021

A conversion encompasses a variety of actions, such as filling out a form, making a purchase, or clicking a link to learn more about a product or service. An individual with the power to influence purchasing decisions because of their authority on a subject, position, or reach. Conversion rate. Influencer. User-generated content (UGC).

Paid Content 106

Paid Content Social Media Cost Per Click Social Marketing 106

Optinmonster

APRIL 27, 2020

OptinMonster uses our YouTube channel to connect with and inform our audience: You don’t need to overthink this, either. Simply head over to YouTube and create your own video channel. Host an Online Event/Demo. A live demo of your product. Then, hit Record and talk about your product. Run a Contest.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Optinmonster

SEPTEMBER 23, 2021

This encourages more people to click the notification, see the product someone purchased, and take the same action. Plus, there are 4 types of campaigns you can use: Recent Activity: Show a live stream of website activity like purchases, registrations, signups, and more. Watch a video demo on YouTube.

eCommerce 127

eCommerce Marketing & Strategy Marketing Strategy Top of Funnel 127

Optinmonster

AUGUST 2, 2021

You even have access to 4 different types of campaigns: Recent Activity : Show a live stream of website activity like purchases, registrations, signups, and more. That’s because they allow you to make custom pages and load them with social proof, product demos, testimonials, and other high-converting elements. Viral templates.

Acquisitions 84

Acquisitions Tools Top of Funnel Work Management 84

EveryoneSocial

FEBRUARY 1, 2021

YouTube is the most widely used B2B social media platform for video, and 87% of video marketers said it was an effective channel for them. YouTube has over 2 billion monthly logged-in users, and people watch a billion hours of video every day on the platform. Video content has exploded as a medium for marketers.

Social Media 52

Social Media Webinar Metrics Media B2B 52

Single Grain

MARCH 2, 2020

Whether it’s on YouTube, Instagram or Facebook, consumers love video. YouTube is the second most trafficked site, after Google. A more complex product demo for your upper management or B2B customers. The Complete Guide to YouTube SEO. The Ultimate Guide to YouTube Advertising in 2020.

Top of Funnel 130

Top of Funnel Video Marketing Product Tips 130

Martech Advisor

JANUARY 28, 2020

Gated content includes e-books, whitepapers, case studies/success stories, buyers guides, webinars, exclusive courses, and product demos. It happens when a campaign goes viral, or a product sells exclusively through word-of-mouth. Here’s an example of a landing page that allows users to download gated content.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Outbrain

FEBRUARY 10, 2021

Therefore, ads such as product demo videos allowed users to learn about the products and services they were interested in before making a purchase. There’s a reason helpful videos such as tutorials and customer testimonials have the potential to become viral: they focus on your clients and not just on your products or services.

Stats 29

Stats Video Marketing Marketing & Strategy Marketing Strategy 29

Optinmonster

NOVEMBER 5, 2021

And for that, there’s no better tool than TrustPulse : With TrustPulse , you can create social proof notifications like: Recent Activity : Show a live stream of website activities like purchases, registrations, signups, and more. This premium plugin lets you customize feeds from: YouTube. Watching a demo video.

Promotion 87

Promotion Conversion Marketing & Strategy Lead Scoring 87

LEADership

JULY 22, 2016

Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things.

Buying Cycle 40

Buying Cycle Buy Viral Marketing Training 40

Optinmonster

NOVEMBER 30, 2023

Many brands use gamification techniques on their website to create built-in virality and improve their user engagement. Maybe they want to clarify a piece of information they saw on your product pages or have a customer service query before they make a purchase. Let’s say you run a blog or publish a weekly newsletter.

Marketing Websites 96

Marketing Websites eCommerce Trigger Marketing Click Rate 96

Sprout Social

MARCH 27, 2023

Share user-generated content (UGC) About 39% of consumers want brands to post real customer demos or testimonials, according to 2022 Index data. The campaign received 57,000 views on YouTube and was recognized as one of the best campaigns of 2022 by AdWeek. Its stunning imagery led to almost instantaneous viral success.

Social Media 126

Social Media Paid Content Campaigns Media 126

Convince & Convert

SEPTEMBER 21, 2010

Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. joe [link] Joseph Manna Katie, This is fantastic information and definitely helps others who are seeking to purchase social media monitoring services and the questions to ask before hand.

Social Media 158

Social Media Media Paid Content Work Management 158

Hubspot

MARCH 30, 2015

Without trusted content curators, how else are you going to stay on top of your industry’s latest trends AND make sure you don’t miss the latest viral video of a cat, in a shark costume , riding a Roomba ? For example, I own one Arc’teryx jacket, but I follow them on YouTube, get their emails, and follow their feed on Twitter.

Curation 28

Curation Enterprise Management Work Management Tools 28

Moz

JANUARY 12, 2021

We created some really informative pages and some really fun pages that would go viral and take over the Internet, and all of this earned them a lot of links. It's only an $8 product, but I know that this site will make it easy for me to get started and to get value from making this purchase. They've got 350,000 subscribers.

SEO 59

SEO Video Marketing Correlation Click Rate 59

Online Marketing Institute

DECEMBER 9, 2009

While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

SnapApp

JULY 24, 2017

Aided by the explosive popularity of more viral and interactive content produced by media companies like BuzzFeed , B2C marketers have made big campaigns focused on the interactive format. . As soon as you land on the Rosetta Stone website you’re hit with the big yellow “ Launch Interactive Demo ”: . . Rosetta Stone.

Sales Management 59

Sales Management Top of Funnel Examples Marketing Management 59

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. What’s more, SaaS companies do not sell their software for a one-time purchase fee. Lead magnet downloads. C) PPC Ads.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98

Optinmonster

NOVEMBER 15, 2022

Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral. Bloggers want their blog posts to go viral, so this is a benefit-driven lead magnet for them. When CopyMonk released its first comic strip, it went viral in the copywriting community. Infographic.

Sales Qualified Leads 145

Sales Qualified Leads Work Management Lead Scoring Lead Ranking 145

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. They’ve shown an initial interest, so marketers can pass them to the sales team to set up a demo. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

As well as blogs, video content, and social media, you can also optimize your CTAs, add AI chatbots and surveys, and show off key features with free demos. They’ve shown an initial interest, so marketers can pass them to the sales team to set up a demo. Sales qualified leads (SQL) SQLs are willing to consider a purchase.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52