Webbiquity

AUGUST 18, 2020

The platform allows you to activate a community, offer viral referrals, promote giveaways, manage and onboard speakers, build landing pages for attendee registration, and report on results. HeySummit simplifies the process of producing an online summit, making it easy for your attendees to register and discover your content.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Biznology

JULY 11, 2019

This high number indicates that too many leads are pushed through the sales funnel before they’re ready to convert and make a purchase. Purchase: The lead is now a customer and you can ask for a referral and feedback. Keep content focused on drawing leads for sales, not viral content that only increases traffic for a short duration.

Top of Funnel 130

Top of Funnel Sales Qualified Leads Digital Marketing Funnels Advertising Funnels 130

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Brand Identity 93

Brand Identity Branding Advertising Agencies Work Management 93

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Harness the power of hashtags.

Brand Identity 125

Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Sprout Social

SEPTEMBER 14, 2023

Which was the basis for viral Posts that tap into everyone’s relatable drive-thru ordering experience… And Posts that feature products and how people use them—like this Post when McDonald’s asks their audience, “remind me to take my mcflurry out of the freezer in 13 mins” so it doesn’t get too frozen.

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 115

Sprout Social

NOVEMBER 11, 2021

In Sprout’s Smart Inbox, you can see the purchase date and order information to confirm that their purchase went through. Scenario: Like winning the lottery, one of your products just went viral on a TikTok about simple life hacks. Sign up for a demo today. Want to learn more about Sprout’s business integrations?

Digital Asset Management 114

Digital Asset Management Social Media Work Management Marketing Management 114

SmartBug Media

AUGUST 27, 2020

The foundation of referral marketing is harnessing the viral word of mouth—friends telling friends about great products and services they use via social media and email.”. Free demo trial users. Furthermore, referrals are estimated to influence 20-50 percent of all purchasing decisions. Make Sure You Know What You’re Paying For.

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

SalesIntel

JUNE 14, 2021

The value of viral posts is that they attract thousands of page views every hour. Let’s say, you get 50 human-verified contacts that are guaranteed to purchase something with you this year. Request Demo. Instead of using newly purchased data, you will have to spend time verifying and correcting everything. Request Demo.

Sales Cycle 52

Sales Cycle Intent Data Sales Qualified Leads Top of Funnel 52

Vidyard

OCTOBER 27, 2019

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. Anger leads to virality. And don’t hit people over the head with your product (unless it’s a demo video of course). Sadness leads to giving.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Vidyard

JUNE 7, 2021

Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature. Does it fit your budget?

Video Marketing 107

Video Marketing Best Practices Copyright Domain 107

Convince & Convert

AUGUST 14, 2012

So whether you’re shooting a quick interview with your phone, creating a fancy PowerPoint presentation, trying your hand at animation, or wanting to simply learn how to make a viral video for your business, here are 10 secrets to producing a video that sells. Start with your potential customer’s pain point. What secrets did we miss?

Video Marketing 146

Video Marketing Copyright Youtube Adwords 146

Vidyard

DECEMBER 17, 2019

How-to videos are similar to explainer or demo videos, but they are more instructional and less promotional than explainers or demos (which illustrate exactly how a brand’s products or services work). Demo Video. Don’t worry about creating a “viral” video with mass appeal. How To Video. Explainer Video. Start narrow.

Video Marketing 127

Video Marketing Screencast Work Management Tips 127

Vidyard

OCTOBER 16, 2019

Explainer Video or Demo: Use subtle music to maintain attention. It means that you can purchase the track once and use it an unlimited number of times without paying a royalty, or paying a tiny percentage every time it’s used. Purchase and download the song to use in your video. Search music by genre or mood. Free Sound.

Video Marketing 102

Video Marketing Copyright Domain Advertising Agencies 102

SalesIntel

JUNE 21, 2021

Just as you need to understand the role your product plays in the market, you also need to understand your buyers and why they purchase. Why They Buy: What motivates this person or company to purchase new products? Free tools are an excellent way to familiarize B2B buyers with your brand and products before asking them to purchase.

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Hubspot

JANUARY 5, 2021

In fact, it influences their purchasing decisions more than brand- or influencer-generated content. In this instance, Chipotle collaborated with these content producers to create a fun, viral-worthy video. Not every viral TikTok sound or meme format will align with your content strategy or brand, so don't force it," she said.

Trends 101

Trends Marketing AI Video Marketing Work Management 101

Biznology

AUGUST 7, 2019

I have seen lots of AR headset training demos before. The Looking Glass demo also had what I call Wonderment Qualities. You look at a demo of one thing, and you immediately start thinking of other ways it can be used: in this case, entertainment and communications immediately came to mind. But, this can be a little deceiving.

Allocation 112

Allocation Display Paid Search Agency Training 112

Vidyard

JUNE 7, 2021

Explainer Video or Demo: Use subtle music to maintain attention Live-Action or Story: Use clear music to explain and advance the plot Advertisement, Announcement, or Promo Video: Use dramatic music to evoke emotion If you work for a streaming music app and you’re making a video, maybe music is the main feature. Does it fit your budget?

Video Marketing 65

Video Marketing Best Practices Copyright Domain 65

Vidyard

DECEMBER 17, 2019

What’s the Difference Between How-To, Explainer, and Demo Videos? Here’s an example from Kraft Foods’ official YouTube channel: What’s the Difference Between How-To, Explainer, and Demo Videos? Don’t worry about creating a “viral” video with mass appeal. Contents 1. What is a Tutorial Video? Start narrow.

Video Marketing 65

Video Marketing Screencast Work Management Tips 65

Vidyard

OCTOBER 27, 2019

Narrated by Colin Kaepernick—the headline-making NFL player who protested police brutality by taking a knee during the national anthem the previous season—the ad became a viral sensation. And don’t hit people over the head with your product (unless it’s a demo video of course). AdAge has even named it the most viral ad of all time.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. Shopping Results: These results will display specific products, their prices, and where to buy them, reducing the number of clicks needed to make a purchase.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

SnapApp

MAY 7, 2018

The KPIs to track include demo requests, lead quality, and attribution by source. . To measure the campaign, you’d look at whether the leads who have seen the ads or content have been in touch with sales again, or signed up for a demo. . Competitor comparison campaigns. . Example: Formstack. . . Example: Sumo. . .

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

LEADership

FEBRUARY 20, 2015

This week’s infographic by Marketo focuses on how to use narrative to nurture leads and reminds us that it can take an average of 10 marketing touches for a prospect to move through the sales funnel to a purchase. Demand Generation Infographics Lead Generation Lead Nurturing home infographic lead nurturing Social Media viral'

Sales Qualified Leads 40

Sales Qualified Leads Top of Funnel RFP Leads 40

SnapApp

MAY 7, 2018

The KPIs to track include demo requests, lead quality, and attribution by source. To measure the campaign, you’d look at whether the leads who have seen the ads or content have been in touch with sales again, or signed up for a demo. Competitor comparison campaigns. Example: Formstack. Example: Sumo. Soft Qualifier.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

Hubspot

MARCH 21, 2018

If you work at a B2B company or have a long sales cycle, reading a blog post is usually a customer’s first and furthest interaction from their actual purchase. Brands will collaborate with their video production, social media, and analytics teams to craft posts and videos that follow their formula for virality.

Paid Content 99

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 99

Optinmonster

JUNE 22, 2021

You’ll be able to add social proof to build trust with your audience, create highly targeted call to actions (CTAs), showcase your products with video demos, and much more. Customers are awarded stars with every purchase. But if they ALSO watch a demo video of your product, they can get a second entry ticket.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

SnapApp

APRIL 4, 2018

The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. At this point, they are not only qualified, but actively communicating their intent to purchase. This usually means a purchase timeline has been discussed, and budget and decision have been established. 5: Opportunities. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Avoid: Trying to get the user to make a decision, purchase, or sell to them.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Optinmonster

JUNE 10, 2021

That usually means giving customers a small percentage off their total purchase. Making a purchase. And to create contests designed to go viral from the start, you’ll want a plugin like RafflePress : RafflePress is the best online giveaway plugin for WordPress on the market. Watching a demo video. Gamify Your Site.

Promotion 69

Promotion Landing Pages Template eCommerce 69

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. After tapping on the product tag, users are redirected to a website (usually the brand’s official website) to complete the purchase. It could be a simple product demo video or an elaborate series exploring various product features.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Vidyard

OCTOBER 31, 2019

As a company culture video we knew we had free range and weren’t limited to explicitly promoting our brand or demoing our product. One of the most talked-about aspects of this viral short film was that it was created on a shoestring budget. We thought about ghost stories, classic monsters, and even slasher flicks.

Budget Programs 65

Budget Programs Video Marketing Cross-Selling Work Management 65

Valasys

SEPTEMBER 21, 2021

Many students tend to check the Instagram and Facebook pages of businesses before committing to a purchase. Videos featuring tutorials, demos, and interviews – video content is a good way to make your content available to worldwide audiences via localization and transcription.

Social Media 52

Social Media Examples Campaigns Media 52

Vidyard

OCTOBER 31, 2019

As a company culture video we knew we had free range and weren’t limited to explicitly promoting our brand or demoing our product. One of the most talked-about aspects of this viral short film was that it was created on a shoestring budget. The video team sat down to brainstorm exactly what kind of scary movie we wanted to create.

Budget Programs 50

Budget Programs Video Marketing Cross-Selling Work Management 50

Ambal's Amusings

APRIL 29, 2010

In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. By mapping content to buying stages your content will address prospect needs from status quo through purchase decision. How to put the "Viral" in B2B Marketing Viral Campaigns?

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Lenny's Newsletter

SEPTEMBER 12, 2023

Unlike on the B2C side, there was no sort of viral loop that got going that made us think, ‘Okay, we found it.’ This also helped us ensure that our customers would find value from Looker on day 1 after purchasing.” We were like, I can’t believe DoorDash is using this product. That’s incredible!

CPO 145

CPO Product Work Management Enterprise Management 145

Directive Agency

APRIL 15, 2022

The SaaS customer journey involves the various steps and interactions that take place between a SaaS company and its target customer from the moment the customer becomes aware of the brand to when they decide to make a purchase. Customers continue to interact with your business long after they purchase a plan or sign up for a trial.

Paid Content 105

Paid Content Enterprise Management Work Management Marketing Management 105

Marketing Insider Group

AUGUST 29, 2023

Collaborating with creators can drive their followers directly to purchase points. Platforms like Instagram, Facebook, Pinterest, and TikTok have introduced features that allow users to discover, explore, and buy products directly within the app, making an effortless purchasing possible. Engaging product demos. Feedback loop.

Social Media 244

Social Media Marketing AI Trends Peer-to-peer 244

Zoominfo

JANUARY 6, 2021

CRM systems help gain insights by gathering and analyzing behavioral data, which can come from: Customer support tickets Event registrations Meetings attended Product demos received Email open rates Content downloads. isn’t all emojis and viral videos. The tech industry has recognized this and created the social CRM.

Marketing AI 246

Marketing AI CRM Top of Funnel Enterprise Management 246