Engagio

NOVEMBER 15, 2022

Join this session for insights into how to deliver brand experiences that build trust with your customers, evoke true delight, and ultimately increase revenue. The post LeadMD Shares Brand Experiences that Create ‘Wow,’ build trust, and drive revenue! appeared first on Demandbase.

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DemandBase Ad Building Brand Identity Branding 48

Engagio

SEPTEMBER 29, 2023

A successful lead nurturing program focuses on understanding the needs of prospects and providing them with the information they require to build trust, increase brand awareness, and maintain a connection until they’re ready to make a purchase. appeared first on Demandbase. We have a robust set of SDR “Recycle” reasons.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

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DemandBase Lead Ranking Vendors Comparison 62

Engagio

APRIL 12, 2024

High customer retention rates indicate satisfied customers who trust the business and will likely continue purchasing products or services. In contrast, retaining an existing customer requires less expenditure as the relationship and trust are already established. Sidenote: AI is making trust even more important. Easy, right?

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

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DemandBase Account Based Marketing Personalization ABM 43

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

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Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

NOVEMBER 15, 2022

During this session, Kris Rudeegraap will share examples of using gifting across all stages of the buyer’s journey to not only stand out but start conversations, build trust and deliver value, resulting in more revenue. The post Sendoso Shares How to Deliver Stand Out Experiences Across the Buyer’s Journey appeared first on Demandbase.

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DemandBase Conversion Examples Ad Building 93

Heinz Marketing

MARCH 8, 2018

This week I’m thrilled to feature Stephanie Thomas , senior field marketing manager for Demandbase. The trust she puts in her team is second to none. That trust clears roadblocks and helps me do what I do best. We recently revamped our questions and think you’re going to love it even more. Want to nominate someone?

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Work Management DemandBase Marketing Management Planning 75

Engagio

MAY 15, 2023

So it’s no surprise I was asked recently what I look for to justify the tech purchases we make at Demandbase. At Demandbase, there are three tests our tech purchases need to pass, and the first is the most important by far. Once in place, I trust our leadership team to deliver on them. Here’s how I look at it. I’d love to hear.

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Purchase DemandBase Thought Leadership ROI 62

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. People don’t always trust sales people, it’s an unfortunate truth. But they trust people, and all these categories that put sellers in the best possible light as human beings are going to be trends that we see this year. It’s “inviting” people to be human.

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B2B Sales Tactics B2B Marketing Marketing Strategy 62

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. That’s music to our ears at Demandbase. Personalize brand experiences on digital.

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Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

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Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

ANNUITAS

MAY 31, 2023

Ignite kicked off with a compelling keynote from Demandbase’s Jon Miller about how “the B2B playbook is dead.” It was an interesting mix of marketers from both client side and agency side, making up a true picture of the go-to-market reality of today. But two sessions really brought this new reality to the fore.

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B2B Marketing Marketing Analytics Tools B2B DemandBase 130

Customer Experience Matrix

SEPTEMBER 3, 2018

In a Demandbase study , 60% of respondents said that GDPR was forcing a change in their global privacy approach. And 44% of marketers told Trusted Media Brands that they expected GDPR would lead to more use of first party data vs. cookies. Marketers say they're acting on these concerns by cutting back on use of third party data.

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DemandBase Lead Ranking Paid Search Agency Work Management 199

Engagio

SEPTEMBER 30, 2021

When it comes to data and how to collect it, there’s no one I trust more than Asher Mathew. I really wanted to figure out what technographic data was all about, and then when I joined Demandbase, I realized that the market only talks about one type of technographic data: install-base data.”. What is technographic data? “I Asher Mathew.

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DemandBase Advertising Agencies Ideal Customer Profiles Account Based Marketing 71

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

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Account Based Marketing DemandBase Forrester ABM 80

Engagio

AUGUST 23, 2021

And as we’ll see, for B2B companies, that means creating your brand on a foundation of trust. Building trust with thought leadership. One way to achieve trust is by being a dominant leader in your category (or being seen as such). The difference is trust, built over time. Brands work on emotions. People are emotional.

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Demand Generation Demand Generation B2B Thought Leadership 149

DemandBase

MARCH 23, 2020

This challenge is particularly daunting because some of our most trusted marketing tactics are no longer available. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. All conferences and field events are canceled. Many other vendors are doing the same.

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Work Management Marketing Management B2B Marketing DemandBase 129

DemandBase

MARCH 30, 2020

Everyone can’t be an expert in every task, at some point, we need to trust that our colleagues or business partners know more about a key aspect of our business than we do. Trust in specialization and expertise and see it through. That’s why businesses partner with agencies, vendors, consultants, etc. Remember the pin factory.

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Advertising Agencies Account Based Marketing ABM Advertisements 111

Drew Neisser

APRIL 21, 2023

Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy?

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Buy Trends DemandBase B2B 52

Engagio

SEPTEMBER 8, 2021

ABX is a go-to-market strategy that uses data and insights to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle, and its benefits are both clear and well-documented: 1. I know that’s something that you all are really focused on at Demandbase.” – Kipp Bodnar. Zero waste.

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Account Based Marketing Inbound Marketing ABM DemandBase 71

Engagio

JANUARY 16, 2024

Hall emphasizes the importance of team selling and building trust between account executives and solutions engineers. “I believe trust is the foundation of any sales relationship. He discusses how he transitioned from a sales development role to becoming a successful sales engineer and leader.

Conversion 62

Conversion Best Practices Marketing Analytics Tools DemandBase 62

Top Rank Marketing

NOVEMBER 15, 2023

As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership. Penn Chief Data Scientist Trust Insights @cspenn B2B influencer marketing in 2024 confronts a data gap due to platform fragmentation.

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Work Management Marketing Management B2B Marketing B2B 122

DemandBase

MARCH 16, 2020

When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • The post 5 Daily ABM Tasks for Digital Marketing appeared first on Account-Based Marketing – Demandbase.

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Account Based Marketing ABM Paid Search Agency DemandBase 80

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

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DemandBase Work Management Marketing Management Account Based Marketing 122

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? Edwards Deming said, “In God we trust. At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. All others must bring data”.

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Work Management Marketing Management DemandBase Account Based Marketing 64

Only B2B

JULY 14, 2023

According to a study by Demandbase , 80% of marketing executives believe that AI enhances the effectiveness of ABM. This level of personalization drives engagement, builds trust, and increases conversion rates. Transparency and accountability in AI implementation are essential to maintain trust and avoid unintended consequences.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

KoMarketing Associates

JANUARY 12, 2017

In terms of the resources marketers use to take advantage of opportunities, 95 percent said they trust marketing automation to do its job. A survey conducted by Demandbase and Wakefield Research at the end of 2016 revealed that 80 percent of B2B marketers believed AI would revolutionize marketing within the next five years.

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Customer Surveys Email Marketing Personalization DemandBase 123

Only B2B

FEBRUARY 6, 2024

Improved Brand Perception: Demonstrating a deep understanding of your prospects’ needs through personalized interactions fosters trust and strengthens your brand image. The recent Demandbase report suggests that- investing in data integration platforms can improve utilization by 30% and lead to measurable ROI. Who is OnlyB2B?

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Intent Data Intent B2B Sales ROI 62

Engagio

MAY 14, 2021

Companies need to build trust with potential buyers, identify the magic moments when customers are open to engaging, and then orchestrate the perfect interactions across Sales, Marketing, and Customer Success teams. Focus on building your brand on a foundation of trust when they are early in the journey.

Work Management 126

Work Management Marketing Management Marketing Automation Services B2B Thought Leadership 126

ClickZ

OCTOBER 9, 2020

Soon enough AI gained further trust from marketers and became a must-have, with more and more brands viewing it not as the sole decision-maker, but as a vital tool for augmenting the decision-making process. Machine learning algorithms found a new home in marketing stacks in the late 2000s, but marketers were not ready to accept a black box.

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Marketing AI Planning DemandBase Trust Marketing 145

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. Trust me, we know what we’re doing.

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DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64

DemandBase

OCTOBER 5, 2019

Prior to joining Demandbase, I worked at companies that were executing on traditional B2B programs. In my first 6 months at Demandbase, I have seen first hand how impactful ABM can be when your whole company is aligned. It damages the trust between organizations and makes it even harder to get ABM off the ground.

Account Based Marketing 61

Account Based Marketing ABM Top of Funnel Demand Generation 61

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. In the example below, Demandbase ends their article with social proof — inspiring readers to read a case study about the topic from the article, giving context and value to the information.

Top of Funnel 102

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 102

Only B2B

JULY 28, 2023

Engaging content that speaks to the individual needs of target accounts fosters trust and credibility. According to a study by Demandbase and Ascend2 , 60% of marketers cite data quality as the top barrier to successful ABM implementation. Ensuring accurate and up-to-date data is crucial for personalized targeting and messaging.

Marketing Qualified Leads 62

Marketing Qualified Leads Account Based Marketing Lead Ranking Sales Qualified Leads 62