Customer Experience Matrix

JUNE 9, 2009

Summary: Marketo's new Sales Insight ranks prospects for sales people, based on recent Web and email activities. It lets Marketo sell seats to sales departments, which could be more lucrative than selling its core demand generation system. The moments are set up as real time triggers within Marketo.

Marketo 120

Marketo Work Management Marketing Automation Services Eloqua 120

SmartBug Media

APRIL 4, 2022

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! Demandbase. What Is Intent Data?

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. Ideally, you are using this intent data, among other things, as an input to your lead scoring model. . First, what is intent data? The Intent Data You Already Use. But interests change.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

JULY 14, 2022

The more comprehensive platforms come from B2B mainstays such as Dun & Bradstreet, Salesforce and Marketo, which share the space with a growing group of independent ABM platforms including 6Sense, Integrate, Demandbase, Bombora, Jabmo, RollWorks (a division of NextRoll), N. Rich, MRP, Madison Logic, Terminus and more. What it is.

Account Based Marketing 126

Account Based Marketing Enterprise Management Work Management Marketing Management 126

Martech

MARCH 10, 2022

And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot). Pro tip: Before I go deeper, instead of looking at an ABM program as a lead scoring initiative, it’s best to shift to a mindset where you look at ABM as a sales intelligence initiative.

Account Based Marketing 109

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 109

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. Where can I find it: [link]. Where can I find it: [link].

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Why should I read it: If there’s one thing Marketo does really well, it’s content. Whether you want to brush up on best practices for an existing strategy, wish to learn about new concepts, or simply want train yourself on a new skillset – visit the Marketo blog. They have a vast library that spans across all marketing topics.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Adobe Experience Cloud Blog

JANUARY 7, 2020

Because of the bigger deal sizes and longer sales cycle, we have found that a focused, ABM approach leads to better performance of our marketing department. First, we use Mintigo to generate an account fit score for all of the prospects in our database. In addition to LinkedIn, we also use Demandbase for display advertising.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Lattice

MAY 24, 2016

Given that just 1% of leads turn into revenue , it’s no surprise that sales and marketing are looking for different approaches to success. For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). What good is a score if you can’t put it to work?

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Leadspace

JANUARY 17, 2017

Vendors like Demandbase and Marketo website personalization leverage this information to personalize the content displayed. Marketing Automation Platforms like Marketo and Eloqua then track each page view associated with this person’s email. The value – and challenges – of 3rd party behavioral data.

Intent Data 67

Intent Data Lead Ranking Intent Marketing Automation Services 67

Unbound B2B

FEBRUARY 6, 2023

ABM is all about focusing your marketing efforts on high-value accounts that have the maximum potential of converting into sales. As a business owner, you are always looking for ways to generate demand for your products and services, drive qualified leads , and boost sales. Now, that’s a compelling number, right?

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

Onalytica B2B

JULY 15, 2015

Demandbase. Demandbase. Lead Forensics. Disclaimer : As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. B2BMarketing: Top 100 Twitter Accounts To Follow Click To Tweet. Twitter Handle. PageRank (Normalised). MarketingProfs.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. “Considering the sales teams’ interaction with a prospect makes up approximately five percent of the total pipeline time, it’s imperative for the sales rep to make that count.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts. By personalizing the approach to specific accounts, companies using ABM show their prospects that they understand the challenges they’re facing, which increases engagement and leads to more sales.

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Metadata

FEBRUARY 21, 2023

Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Or, when you get a great NPS / CSAT score, put them in a cadence to leave a peer review. Set a cadence strategy based on triggers to engage customers when things send up warning flags.

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. Or you can use what we called topic of interest campaigns at Marketo.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Adobe Experience Cloud Blog

JANUARY 23, 2017

You can use solutions like Demandbase and Marketo Web Personalization to leverage this information to personalize the content displayed. Does this lead and company match with my ideal buyer or could they be an influencer?). Prioritize inbound leads based on engagement. Nurture known leads with personalized emails.

Intent Data 48

Intent Data Intent Lead Ranking Marketing Automation Services 48

Strategic-IC

NOVEMBER 10, 2020

It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. And we’re focusing on not only the lead but the account as a whole. Less than 1% of leads turn into customers. The B2B Lead. Sirius Decisions.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Strategic-IC

JUNE 11, 2019

HubSpot ’s CEO, Brian Halligan, already unveiled their flywheel model at INBOUND 2018, also highlighting the value of a customer-centric business model to drive organisational growth - and making the wheel spin faster. ABM has evolved to a point where we are now able to combine context, relevance and timing to drive value using intent data.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Bound360

JANUARY 18, 2018

Partner examples: ClearBit, Kickfire, DemandBase, Bombora. Marketing Automation – Visitor attributes from marketing automation and CRM platforms such as marketing program participation, the pipeline stage, custom MAP fields, and lead scores. Partner examples: Marketo, Eloqua. Partner examples: Bombora.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Adobe Experience Cloud Blog

MARCH 6, 2017

Demandbase conducted a survey that revealed 80% of marketing executives of companies with more than 250 employees believe that AI will revolutionize marketing by 2020. For marketing professionals, this means turning marketing jobs to non-recusing, high-value creative jobs. These are human attributes above and beyond what AI can do.

Marketing AI 134

Marketing AI Work Management Marketing Management Lead Ranking 134

Circle Studio

NOVEMBER 8, 2018

While not likely a large part of the A/E/C marketing budget, PPC can be helpful for boosting thought leadership pieces and increasing traffic for hard(er) to rank pages like office locations. For A/E/C firms implementing ABM programs , there are a number of tools such as Engagio, Demandbase and Radius that assist marketers in the process.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Velocity Partners

APRIL 16, 2024

The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. And to do it we have to get marketers to stop thinking their jobs are to run gumball machines where money goes in for campaigns and leads automatically come out.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83

Content4Demand

APRIL 10, 2019

Adobe has shown that it is positioning itself as the cross-practice cloud ecosystem, especially with the acquisitions of Marketo and Magento, to drive digital transformation that meets buyer expectations of a frictionless, memorable experience. Marketing Operations Leading The Charge For Experience At Scale.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

ANNUITAS

FEBRUARY 19, 2015

Sometimes it can be hard to articulate the value of what you learned at an event to your leadership upon your return. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California. Not only is it a great way to snag helpful information from sessions you couldn’t attend, but also to connect with like-minded marketers.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 45

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. The work you put into identifying, targeting, and personalizing for your greatest fans and advocates can often return more value than almost any other digital marketing strategy.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Adobe Experience Cloud Blog

APRIL 21, 2010

Note: Jigsaw is also a Marketo customer and partner.). Like Marketo, Jigsaw is a founding member of the Marketing Cloud , an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. What do you think?

Jigsaw 48

Jigsaw B2B Sales Buy B2B Marketing 48

Directive Agency

JANUARY 9, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Directive Agency

JANUARY 8, 2019

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns are bringing in? According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Marketing Qualified Leads 40

Bound360

AUGUST 9, 2017

That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook. The work you put into identifying, targeting, and personalizing for your greatest fans and advocates can often return more value than almost any other digital marketing strategy.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

Adobe Experience Cloud Blog

MARCH 28, 2014

Over 100 expo sponsors and over 3,500 marketers will be attending the Marketo Marketing Nation Summit this year, making it the perfect place to review your company’s marketing automation technologies and processes. If you’re new to Marketo, you’ll want to target a group of solutions that address the entire marketing funnel.

Work Management 48

Work Management Planning Marketing Management Marketing Automation Services 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. Or some combination of the above.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

Often, this oversight can result in missed opportunities to educate, engage, and excite attendees and new leads. In this example from Marketo , we can see how they’ve created an informative blog post that summarizes a three-step process to get prepared for one of their events. Or some combination of the above.

Planning 48

Planning Top of Funnel Promotion Content 48

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

Some of my to-dos from the event include (though I have many more): Look into what is happening with leads that have not responded. Focus on the quality of my leads, not the quantity. Demandbase was excited to talk about their successful webinar, All Star Email Campaigns , a must see for any B2B online marketer.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48