Content4Demand

OCTOBER 6, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Third-party data from vendors like Bombora, Demandbase, 6sense and Metadata.io

Buyer's Journey 81

Buyer's Journey Intent Data Intent Lead Ranking 81

SalesIntel

APRIL 19, 2024

SalesIntel provides verified direct dials, firmographics, technographics, and intent signals to enhance contact details. This ensures users can access accurate and up-to-date information for more effective outreach. Their offerings include cold calling and email outreach features and segmented list creation.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

TrustRadius Marketing

OCTOBER 3, 2022

Marketers often first learn about using intent data for prospecting, but they should also learn about the best intent data sources for customer retention and expansion. . But just like each individual buyer, each source of intent data has a unique story. Types of intent data sources.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. You can use technographic data to: Score and prioritize accounts; Refine the Ideal Customer Profile (ICP); Segment accounts with precision for sales and marketing outreach; and.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. When designing your ad campaigns, use intent and engagement data to ferret out the accounts that are most likely to become pipeline opportunities and closed/won business. That’s music to our ears at Demandbase.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

DemandBase

JANUARY 27, 2020

Though some accounts will not be prioritized for outreach, especially if the company is running 1:Many Account-Based Marketing. How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent? How can ABM and the Demandbase platform help you take action when accounts are showing buyer intent?

Traffic 99

Traffic Account Based Marketing DemandBase Demand Generation 99

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. ABM is an intentional change of direction from conventional B2B. With ABM, intent signals run deep. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

DemandBase

AUGUST 21, 2020

Intent is the new lead. Forget about top-of-funnel leads and start using stronger intent signals (e.g., The ability to identify what companies are in-market for a solution today has made intent the fastest growing data category over the last two years, with use increasing from 28 percent to 62 percent in companies surveyed by TOPO.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Customer Experience Matrix

AUGUST 8, 2015

Intent data is a marketer’s dream come true: rather than advertising to mass audiences in the hope of getting a handful of active buyers to identify themselves, just buy a list of those buyers and talk to them directly. But intent data is a complicated topic. But intent data is a complicated topic. What is intent data?

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Engagio

MAY 19, 2021

We asked what the broad shift from marketing to experiences — reflected here at Demandbase by the emergence of ABX — means to her. Intent data using keywords and context will continue to gain importance in customer lifecycle marketing. At Demandbase, we’re excited to help usher this evolution through our transformative new solution.

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase. How do you plan to create surprising and memorable moments in your sales outreach this year?

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. In order to set up a successful advertising campaign, you need more than just data.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Hubspot

DECEMBER 23, 2022

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. Additionally, these solutions help teams find accurate contact data and manage outreach. This feature optimizes and boosts the effectiveness of your prospect outreach. The 19 Best Sales Prospecting Tools.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Engagio

JUNE 29, 2021

Based on that insight, you could prioritize that account for more targeted sales outreach. Intent —how actively are they researching products like yours across the internet? Finally, intent data—the most sought-after of the bunch—is something you purchase from an intent data provider. Also available through Demandbase.).

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

JANUARY 14, 2021

Additionally, many Sales reps replace strategy for the volume game—they do a maximum amount of outreach in the least amount of time. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. Let’s leave the guesswork out of the equation. Firmographic data (e.g.,

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

The Point

AUGUST 25, 2020

Was Intent Data used? . – How is your ICP defined? Industry, Company Size, Installed Technologies, Other). Target Account List. – Has a Target Account List been defined? If so, how? What role did ICP play? Account Tiers. – Is the Target Account List separated into tiers? How are those tiers defined? Contact Data.

Ideal Customer Profiles 147

Ideal Customer Profiles Account Based Marketing ABM Lead Ranking 147

Engagio

OCTOBER 18, 2023

Looking at individual leads misses out on valuable indicators of buying intent at the account and buying group level. I love the look and feel of Demandbase.” as well as what content the account is researching offsite (tracked using B2B intent data). Also, ABSD isn’t just about working harder. It’s about working smarter.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

PathFactory

JUNE 29, 2023

Personalize the CTA s for each target account in your content tracks, email outreach , etc. Using plugins for content distribution within outreach tools like Gmail or Salesloft. Integrate with 6sense or DemandBase to sync analytics across platforms. Our sales team uses the insights during customer outreach.

Account Based Marketing 52

Account Based Marketing ABM Practices Planning 52

PathFactory

JUNE 29, 2023

Best practices to implement: Tracking and reporting on assets and prioritizing account outreach based on who is truly active, cross reference with intent from ABM platform if using (6Sense, DemandBase , other). Our internal teams have a regular process document for training, communications, and content assets.

Practices 52

Practices Best Practices DemandBase Outreach 52

DemandBase

MAY 28, 2020

Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. Purchase Intent. And they may not even be a definitive indication of purchase intent. Think of purchase intent as the new lead–the new highly qualified lead. click to tweet. Campaign results.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Engagio

JULY 31, 2017

Marketers and sellers both need much more contextual information on their target prospects and accounts to ensure that outreach is on-time and relevant to each individual and their account. The role of intent data in Account Based Marketing . Broadly speaking, there are two type of intent data.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

DemandBase

MAY 7, 2020

Intent is the new lead. Instead of giving you a list of people with unknown intentions, your Marketing department should be telling you which accounts are already in-market for your products and services and sharing their purchase intent data with you. Yes, intent is the new lead! Watch the webinar Intent Is the New Lead.

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Engagio

JANUARY 20, 2024

Mary emphasizes the importance of engagement as the new currency for driving the pipeline and provides tips on integrating third-party and first-party intent data. Mary also offers advice on organizational design, empowering teams, and shifting from outreach emails to more holistic buyer engagements.

Marketing AI 62

Marketing AI Lead Ranking Multi-Touch Attribution Conversion 62

Martech

SEPTEMBER 24, 2021

digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129

Engagio

SEPTEMBER 22, 2021

There are just too many valuable insights available today – like intent and engagement data – that Marketing can share with Sales in order to close more deals, faster. . Observing and reporting on spikes in intent data, for instance, is more actionable.

Account Based Marketing 71

Account Based Marketing ABM Cost per Acquisition Tips 71

DemandBase

MARCH 27, 2020

So what can I tell you about a day in the life of a VP of Marketing at Demandbase? At Demandbase, you won’t be surprised to hear that we have created quarterly dashboards to measure overall marketing KPIs, and the performance of key integrated campaigns. Not to mention paid healthcare , free lunches, and a U2 themed meeting room.

Work Management 64

Work Management Marketing Management DemandBase Account Based Marketing 64

DemandBase

AUGUST 27, 2020

Here are my personal favorite ways to segment my target account list: Accounts showing high intent ( They’re researching across the web for keywords related to our products and have five or more visits to our website.). Accounts with offsite intent related to Demandbase competitors with no on-site visits.

DemandBase 52

DemandBase Personalization Cross-Selling Demand Generation 52

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 62

Account Based Marketing ABM DemandBase Demand Generation 62

Heinz Marketing

SEPTEMBER 30, 2022

Examples here include PathFactory or Uberflip for content experience management; sales automation platforms like Outreach or Salesloft; website chat bots like Drift or Olark; or a meeting tool like Chili Piper and Calendly. Also includes Bombora for intent data, or ABM platforms like DemandBase, Terminus, RollWorks, and 6sense.

Ideal Customer Profiles 117

Ideal Customer Profiles Work Management Planning Marketing Automation Services 117

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We provided SDRs with easy-to-access insights that enabled a more deeply personalized sales outreach. Equip your sales reps with the Demandbase Conversion Solution. No easy task, either of them. And we killed it.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

Engagio

NOVEMBER 19, 2020

The type of data that you’re going to want to look at are firmographic, technographic, intent, and engagement data. Intent data. One of the key elements of selecting target accounts is understanding intent. It’s important to leverage intent data to identify interest in a solution like yours. Let’s dive into each one.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Content4Demand

MAY 21, 2020

Leveraging Intent Data For Authentic Sales Engagement A facet of generating conversions is timing. Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. A presentation led by MRP also emphasized the importance of combining intent data with predictive analytics.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

PathFactory

MAY 3, 2022

Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. These customized experiences can be shared directly from Salesforce, Eloqua, and Marketo as well as through sales engagement platforms such as Outreach or Salesloft.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Lattice

MAY 24, 2016

For example: Demandbase runs an account-based program across 3,000 accounts (including enterprise and mid-market segments). Customers have been able to use scores with intent data to get better fidelity insights into who is in market. They’ve seen up to 285% higher win rates and 35% higher deal sizes.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

SalesIntel

SEPTEMBER 3, 2021

Here is a hint – if a company uses an ABM platform like DemandBase, likely, they would also be looking for other marketing tools. That is why technographic data has emerged as a foundational block for their sales and marketing outreach. Technographic + Intent to Active Buyers. Quick Prospecting.

Ideal Customer Profiles 52

Ideal Customer Profiles eCommerce DemandBase Account Based Marketing 52

PureB2B

MAY 8, 2019

Demandbase is one of the leaders in this space, their entire focus is built on helping marketers identify the buyers that are showing the highest levels of engagement. Demandbase’s goal is to quickly identify, engage, and nurture buyers through the buying cycle. We have seen entire companies build their stories on this model.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Demand Generation 52