Intent Data is a superpower. Here’s why.

Zoominfo

In this article, we walk you through how ZoomInfo Intent can give you the superpower of foresight when it comes to your prospects’ intent to buy, as well as help you identify the right customers and get ahead of your competition. The Basics: What Exactly is ZoomInfo Intent?

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The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

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The Advantages of Employing Intent Data In B2B Marketing

Only B2B

This is where B2B intent data might come in handy to reach your target audience. What Is the Source of Intent Data? Intent data originates from a variety of digital sources, including tracking important intent search keywords via website cookies. First-Party Intent Data.

How to Use Executive Leadership Changes to Time Sales Outreach

DiscoverOrg Sales

Read it: How to Time Your Sales Outreach with Opportunity Data. Prioritizing sales outreach based on organizational changes in your target accounts gives you a significant advantage over your competitors. Personalize your outreach with nuances like these, and you’re a lot more likely to stand out from generic pitches. Timing Sales Outreach with Opportunity Data. The post How to Use Executive Leadership Changes to Time Sales Outreach appeared first on DiscoverOrg.

5 Ways to Use Buyer Intent Data Tools to Drive Sales

Zoominfo

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases.

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Content + Intent Data: B2B Content That’s Relevant at the Right Time

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Inside ZoomInfo: What You Need to Know About Our New Recommended Contacts Algorithm in Intent

Zoominfo

At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intent data. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on Intent Signals.

What Is Intent Data and How It Can Help Your Company?

Only B2B

Thus, in today’s world, Intent Data is one of the most crucial pieces of data for driving sales and marketing insights. What Is Intent Data? Intent Data, in basic terms, is a set of behavioral signals that helps you understand your prospects’ intent to buy a product or service.

Content + Intent Data: Creating Value-Based Buyer Journeys

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Blog buyer's journey content strategy intent data

Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

Buyer intent data is becoming an increasingly effective and powerful analytical tool for B2B marketing leaders. What is buyer intent data? . Intent data gives actionable information about the purchasing intent of a buyer that can be used for lead generation and lead qualification.

Content + Intent Data: A Compass for Content Strategy

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Research-based intent allows you to connect who (e.g.,

Intent Data in the Revenue Funnel: Uncover Real Buyer Needs

TrueInfluence

Intent data transforms the way brands acquire, nurture and convert leads by bringing facts to the revenue funnel. Speed matters, and intent streamlines the process of guiding prospects throughout your revenue funnel. How Intent Data Enriches B2B Marketing Funnel.

Work Smarter Not Harder with Intent Data

Triblio

We recently had the opportunity to sit down with Nirosha Methananda, VP of Marketing at Bombora, to get her insights on how intent data can help drive successful ABM programs. As Nirosha explains, leveraging intent data can better equip you to do just that. Intent Data

Content + Intent Data: The Foundation of a Frictionless Content Experience

Content4Demand

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Blog content experience intent data personalization

How to Leverage Behavioral Intent Data to Strengthen Your Marketing Efforts

PureB2B

Table of Contents An Overview of Behavioral Intent Data Leveraging Behavioral Data for Marketing Make Your Website’s Experience More Personalized for Anonymous Users Send Customized Emails to Leads. The Relationship Between Intent Data and Account-Based Marketing Conclusion.

The Backbone of Link Building: Outreach Strategies

Biznology

Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach. Outreach is the foundation of an effective link building project. You should follow some key strategies to improve the quality of your outreach. Personalize Your Outreach. The first thing to remember when doing outreach is to personalize every bit of outreach you do.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

How B2B Intent Data Accelerates Revenue in 2021

TrueInfluence

This blog explains how to leverage intent data to elevate B2B marketing and accelerate revenue in 2021. Using B2B Intent Data to Drive Revenue. The Personalization Power of Intent Data. Maximize Sales Outreach. Leverage intent data to make more personalized ads.

Can Intent Data help solve Your Digital Marketing Challenges?

TrueInfluence

These are challenges B2B marketers face, and ones that intent data can help solve for. Intent data is a solution to core digital marketing challenges like: Scoring accounts for outreach Engaging with prospects at the right time Creating relevant content to deliver to the right prospect.

ABM Campaign Crash Course: Step-by-Step Guide to Upgrade Your ABM Campaigns with Intent Data

Triblio

A comprehensive guide to account-based intent data . Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost results and move the needle on pipeline. Step 1: Select Your Intent Topics.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. That’s all well and good but it is not blogger outreach.

Real-Time Lens of Intent Data Reveals Prospects with Budgets

TrueInfluence

Using intent data analysis to pinpoint which individuals within an organization are conducting purchase research is a great tool for evaluating if a project is real and if a budget is in place. Intent eliminates the guesswork. Intent + Interest = Insight. Intent Data

Outreach at the 2019 Spark+AI Summit

Outreach

At Outreach, we're not. It doesn’t, and we’re working to give you a new level of insights by breaking down the reply rate and classifying by intent : unsubscribe, objection, and positive. At last week’s Spark+AI Summit conference in San Francisco, Yong Liu, Outreach’s Principal Data Scientist, discussed our work on intent classification.

Bringing in Purchase Intent Data Into Buyer’s Journey

SalesIntel

This is where intent data comes in — to help locate prospects who are already on the path to buying. Intent Data in a Nutshell. Buyer intent data includes indications that suggest a prospective consumer is interested in purchasing. Adding the Intent Data to Buyers Journey.

2019: Outreach's Year in Review

Outreach

Over the last 12 months, Outreach’s year has grown into something truly exceptional. This year, Outreach received $114M in Series E funding, which launched us to a $1.1B Thanks to all of our amazing customers for a great 2019, and stay tuned for a new year as we continue to Unleash the best sales engagement platform and products yet, including new Outreach Amplify capabilities that offer insights beyond open rates to the prospect’s intent. Outreach Galaxy.

Intent Data: The Backbone of Effective Account Scoring

TrueInfluence

Often, a lead score is independent of other information an organization might have about an account, leading to poor prioritization and outreach at the wrong time. Without Account Scoring, marketers might lose an opportunity for appropriate next outreach.

Intent data use cases: Try these 10 popular applications for intent

TrueInfluence

Many B2B marketers have turned to different uses for intent data solutions to fuel more precise, cost-effective demand gen programs. That’s the magic of B2B behavioral intent data, and almost any sales or marketing strategy can benefit from it.

Quality Intent Data Benefiting Demand Generation

PureB2B

Nowadays, getting the right data from the right sources is a more complex and costly process, which is why marketers need to make the most of intent data to achieve demand generation goals. Prioritize Activities with Intent Scores. What’s Their Intent?

B2B Intent Marketing: A Customer-Centric Approach [FAQ]

Unbound B2B

Intent marketing has earned its place as an important marketing strategy for B2B companies in recent times. When utilized well, this B2B buyer behavior can generate significant customer intent data that B2B companies can use to drive sales revenue. What Is Customer Intent?

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AI and Intent Signals Fire Up Post-Pandemic B2B Marketing

TrueInfluence

AI and intent signals are a welcome combination as B2B marketers cautiously move into 2021. In either case, artificial intelligence and intent data can level the playing field through quality leads with automation and scale. True purchase intent matters.

What Is Intent Data & How to Use it for Your Business

SalesIntel

And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data? In simple words, Intent Data is the set of behavioral signals that helps you to understand the intention of your prospects to purchase a product or service.

7 Cold Outreach Tips to Increase Response Rate

SalesIntel

For most businesses, cold outreach often sucks. So, the real reason for poor email performance is because the outreach is often too generic. In this article, we are going to help you with the 7 best B2B cold outreach tips to improve the response rate.

Ins And Outs Of B2B Intent Data Explained

Unbound B2B

Enter Intent Data. Over time, B2C marketing has moved away from probability driven marketing to intent data-driven marketing. Intent data utilizes recency, frequency and engagement data to gauge intent. Sources Of Intent Data. They are; First Party Intent Data.

How to Use Buyer Intent Signals to Market Ed-Tech Services

Unbound B2B

Therefore, today you have to market your ed-tech services like any other SaaS products using intent data. Intent data that will tell about buyer’s intent signals and help you market your brand effectively. What Are Buyer’s Intent Signals?

Intent Data Buying Guide – How to Choose Your Vendor

Unbound B2B

Quick Summary: Intent data helps you understand your clients’ needs and get ahead of their requests. Of the 40% of companies that utilize intent data, 70% use it for prospecting. Intent monitoring is the future of B2B marketing and sales. What is Intent Data.

Why Intent Data Context Means Everything When Marketing to Buying Groups

TrueInfluence

Coupled with market-wide intent monitoring and analysis, buying group modeling gives B2B marketers powerful insights into the collective purchase journey of targets in their Account-Based Marketing (ABM) and other revenue marketing strategies. Common Uses of Buying Group Intent.

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10 Unintentional Intent Signal Mistakes to Avoid, Part Two

TrueInfluence

Welcome to the second part of our blog on avoiding intent signal mistakes. From an intuitive perspective, this may seem like an extremely negative statistic – but actually, thanks to intent signals, this is pretty good news. As long as B2B marketers understand how best to use intent signals to reach in-market prospects at the first sign of interest, they will have a significant leg up on the competition. Apply intent signals at every stage of the funnel.

Use Intent Data to Drive Persona-Based Marketing

TrueInfluence

But other forms of data, such as intent data, can help to define a persona’s interest and tailor experiences and recommendations for interactions, helping to create sophisticated buyer segments. Intent data allows marketers to stop asking “ Are personas useful?”

Focus Your Account Based Selling with Intent Data

Outreach

Enter Intent data. Intent data is designed to solve two critically important pieces of the Account Based Selling (ABS) motion: Timing Relevance How? In turn, sales teams can use Intent-driven tasks to prioritize prospects based on who is most likely to engage in product conversations.

The Monthly Intel: How to Beat the Competition Using Intent Data

SalesIntel

In the marketing world, that’s referred to as intent-based marketing. In the B2B world, however, intent-based selling is now starting to be used more widely in the space. In fact, that’s the core reason why the intent data provided by some companies performs far better than others.