Madison Logic

OCTOBER 18, 2023

Marketers have traditionally been forced to make hard tradeoffs between their brand and demand activities and decide how to shift budgets when new challenges arise. In most cases, brand-building efforts typically lose out to demand as marketers focus on short-term initiatives to fill the sales pipeline and generate revenue.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Madison Logic

NOVEMBER 30, 2023

You can’t do this at the very end of the customer journey—you need to catch their attention and increase awareness before they begin the research process with a unified brand-to-demand strategy. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates.

Demand 52

Demand Branding Brand Identity Work Management 52

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

The Point

MAY 17, 2021

Whatever demand gen channels you use to generate marketing leads, there’s value in always promoting a mix of content and other offers that span the entire buying cycle: early-stage, mid-stage, and late-stage.

Marketing Management 207

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 207

Webbiquity

APRIL 14, 2020

Among the findings: 61% of marketers expect at least a modest reduction in their overall marketing budgets for this year, with smaller vendors expecting the biggest declines. The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

B2B Marketing Directions

NOVEMBER 19, 2022

But a "pinch" of additional human effort applied at the right time and place can boost demand generation results just like a tablespoon of bourbon elevates the taste of a Thanksgiving pecan pie. I received this message after I attended one of the company's webinars. Note: The webinar itself was quite good.

Demand 52

Demand Marketing Automation Services Work Management Marketing Management 52

Sword and the Script | B2B

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. That could well continue to raise the stakes on the quality of webinars and virtual events. Webinar and virtual event use has grown considerably. Try our services.

Top of Funnel 62

Top of Funnel Webinar Metrics Advertising Benchmark Statistics 62

Customer Experience Matrix

MARCH 27, 2009

I just realized I hadn't mentioned this upcoming Webinar in the blog. I'll be talking about whether and when to use on-demand business intelligence. Webinar is sponsored by Birst , an on-demand BI vendor. (I Tags: birst on-demand cloud computing raab webinar business intelligence.

Webinar Metrics 120

Webinar Metrics Demand Business Vendors 120

ClearVoice

MAY 19, 2020

Why webinars are trending. If you haven’t investigated the opportunity found in webinars, here’s your friendly nudge. Especially during a time where everything requires a virtual component, webinars are not only a way to connect with others in your industry but an avenue to draw in more business and demonstrate your expertise.

Webinar Metrics 111

Webinar Metrics Tools Branding Brand Identity 111

The Mx Group

OCTOBER 24, 2017

So you’re thinking about creating a webinar. Maybe even a series of webinars … awesome! Creating B2B webinars is worth your time and effort. Through our experience, we know there are definitely webinar do’s and don’ts. Follow our webinar best practices below and you’ll be well on your way toward success.

Webinar Metrics 80

Webinar Metrics Practices Best Practices Buyer Personas 80

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip. With demand far outpacing supply, paid media pricing is quickly on the rise, and budgets are only getting tighter and more scrutinized.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Zoominfo

NOVEMBER 29, 2021

While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel. Intent lift.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

SnapApp

JANUARY 15, 2019

In the same way, if you tried to build a B2B demand generation strategy based on faulty assumptions–or outright myths–you’d probably fail, too. Demand generation marketers, in particular, have a patchwork of myths to work through. The more pitfalls you can avoid as you plan a B2B demand strategy, the better.

Demand Generation Agencies 99

Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

ANNUITAS

JANUARY 6, 2015

Marketers will again be challenged to keep pace with these advancements and will need to do more in order to connect with their buyers and show demonstrable ROI as a result of their Demand Generation and Content Marketing Strategies. Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook.

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Parse.ly

JANUARY 28, 2021

joined up for a webinar to share their 2021 content strategies and how they set their teams up to hit their company goals. To set the stage for our discussion, we asked the webinar audience what goals they’re focused on for content marketing in 2021. Focus areas for 2021? B2B buyers. .

Webinar Metrics 52

Webinar Metrics Top of Funnel Enterprise Management Work Management 52

markempa

OCTOBER 21, 2013

With all of the demands made of marketers, keeping data clean can be almost impossible to do on your own. That’s why I’m involved in hiring a vendor to support MECLABS with this monumental task. There’s a multitude of data vendors and sometimes it can be easy to go with whoever is the cheapest. Compile a list of vendors.

Data Hygiene 120

Data Hygiene Work Management Marketing Management Vendors 120

Webbiquity

MAY 3, 2022

Somewhat more surprisingly, the largest share (62%) still want to attend webinars. Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. Most impactfully, the report found that success metrics are changing.

Marketing Report 334

Marketing Report Event Marketing Research Trends 334

PathFactory

MARCH 12, 2020

Early 2020 has seen no shortage of this with many industry events being cancelled, forcing marketers to quickly pivot and adapt their demand plans. Many B2B marketers have noted a decline in webinar performance recently. More of our registrants to the webinar spending more time engaging with content is a win/win!

Demand 52

Demand Tactics Work Management Marketing Management 52

SmartBug Media

AUGUST 28, 2019

Here are six reasons why you need to start using video in your demand generation efforts right now. The modern lifestyle makes it hard to thoroughly read long product descriptions or spend hours researching different vendor options. Video marketing is amazing for demand generation and can be used in every part of your flywheel.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

Customer Experience Matrix

APRIL 29, 2009

I have two Webinars and a newly published white paper you might find interesting: Webinar Making the Right Start with Demand Generation , Thursday, April 30, 2:00 p.m. This will discuss preparing for your new demand generation system, including requirements definition, vendor selection, and the initial deployment.

Paper 120

Paper Webinar Metrics Marketing Automation Services Marketing Management 120

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. And, 31% more likely to be hiring additional sales reps to meet demand. What is Lead Generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

MAY 18, 2021

Employee content marketing just might be the missing link to meet all these demands – and many more. Webinars or Q&As. Semrush and countless other companies understand the value of making employees the human face of their brand via webinars. Their jobs and livelihood are on the line with every vendor decision.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

The Point

APRIL 22, 2020

However, as much as it has a reputation as a way to generate “guaranteed” leads, content syndication is not a cure-all, and indeed, more than most demand generation channels, is likely to generate sales leads that gravitate towards the early stages of the buying cycle. You can always swap out content if needed.

Lead Scoring 162

Lead Scoring Lead Ranking CPL Cost per Lead 162

SnapApp

JULY 13, 2018

Marketers love webinars. Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Why aren’t webinars working today? Anyone who has ever registered for a webinar is familiar.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

The Point

FEBRUARY 28, 2023

Whatever the reason, unused funds are a lost opportunity for both the partner and the sponsoring vendor. What’s your unique selling proposition (USP) in the context of your partnership with this particular vendor? For some, it may be the hassle of navigating an onerous MDF approval process. Define your message. Or an ad on LinkedIn.

Demand Generation Agencies 147

Demand Generation Agencies Advertising Agencies CMS Development Work Management 147

LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

Biznology

FEBRUARY 23, 2018

For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. So start pulling together all the tactics you do today — onboarding campaigns, customer webinars, NPS programs, user groups—into one umbrella strategy for post-acquisition customer marketing. Others include it as part of the demand gen.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Heinz Marketing

FEBRUARY 17, 2023

More than likely, your target audience is not in search of a vendor, product, or service; they are already likely in a contract with another vendor or may be testing a competitor’s product/service. The kind of media healthcare professionals are more likely to engage with are webinars, educational videos, and whitepapers.

Work Management 105

Work Management Marketing Management B2B Marketing B2B 105

Martech

MARCH 31, 2023

They typically have websites, newsletters, podcasts and webinars. Vendor offerings Many tech vendors offer product training and certifications – especially big players like Salesforce and Adobe. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 94

Work Management Marketing Management Training Vendors 94

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. You see there was no content to drive demand. Click here to watch the webinar–no opt-in required.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Jackie Walts

MARCH 6, 2019

Recent advances in give demand generation marketers tricks to reduce waste and gain better results. I recommend reading articles from the knowledge base or attending one of the “new features” webinars. New AI tools have made it easier and less expensive and there are more vendors to choose from.

Demand 54

Demand Marketing Automation Services Budget Programs Salesforce.com 54

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. This encompasses media, analysts, trade associations, conference producers, and complementary product vendors among others.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Salesforce Marketing Cloud

NOVEMBER 29, 2023

In channel sales, companies (here we’ll call them vendors) sell through intermediaries. Partners can magnify your marketing efforts with their own by hosting local events, driving webinar registrations, or providing onsite training with customers. See how it works What is channel sales? Amplified reach. Lower overhead.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Customer Experience Matrix

APRIL 5, 2009

This leads to more variety as vendors experiment with different approaches to a now-defined problem. Demand generation systems are in that second stage. This means new products reflect the lessons each vendor has drawn from the industry’s history to date. These are not yet standard features on most demand generation products.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. I hear about the “brain drain” in healthcare everywhere, from vendors to long-term care facilities.

Work Management 89

Work Management Marketing Management Differentiation Education 89