Litmus

OCTOBER 14, 2021

Now that Apple’s Mail Privacy Protection (MPP) is out in the wild, has it impacted email marketing like we thought it would? What does this tell us about the future of email? They still work for your non-Apple Mail audience, but for your Apple Mail folks, we wouldn’t totally rely on it.

Privacy Protection 71

Privacy Protection Privacy Webinar Metrics Opt-out 71

ConvertKit

DECEMBER 22, 2021

The change that received the most attention from email senders was the Mail Privacy Protection feature of the Mail app. What is Mail Privacy Protection? Email opens and open rates are calculated by embedding a tiny pixel into the email and when a pixel is loaded, an open event is logged.

Open Rate 107

Open Rate Privacy Protection Deliverability Privacy 107

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing.

Privacy Protection 107

Privacy Protection Privacy Open Rate Deliverability 107

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. (

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Martech

JULY 20, 2022

Email may have been around since the dawn of the internet, but the space doesn’t stand still. Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization.

Email Marketing 120

Email Marketing Privacy Protection Advertising Agencies Deliverability 120

ConvertKit

JULY 6, 2021

You’ve probably heard about Apple’s latest privacy changes taking effect in September. Apple’s new OS will have a significant impact on email senders. For anyone using the Mail app to view their emails, all open tracking pixels will be automatically loaded , causing open rates to become even more inaccurate and unreliable.

Deliverability 45

Deliverability Privacy Privacy Protection Open Rate 45

Spiralytics

JANUARY 11, 2023

Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year. The Ultimate Email Marketing Trends in 2023.

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. It prevents senders from knowing if and when they open an email.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 124

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 124

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. Privacy & trust.

Webinar Metrics 105

Webinar Metrics Privacy Protection Trends Privacy 105

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

DECEMBER 22, 2021

“2021 versus 2020, email was up 94% in volume. ” Kate Adams, SVP Marketing at data and email solutions provider Validity, sees a bright future for the email channel. “If we could count the number of articles that had the headline ’email is dead,’ we’d all have a good laught, right? .

Email Marketing 137

Email Marketing Ethics Privacy Protection Deliverability 137

Litmus

OCTOBER 27, 2021

Litmus Live 2021—THE (virtual) conference for email marketers—is finally here! We pulled together the top 10 takeaways from our incredible roster of marketing leaders and email marketing experts: Stories add context and context adds value. Prioritize the email clients where your audience is in. Couldn’t make it?

Privacy Protection 91

Privacy Protection Work Management Deliverability Privacy 91

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists? What is an email checklist?

Deliverability 101

Deliverability CAN-SPAM Privacy Protection Churn Rate 101

Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keeping customers who have signified they want to receive emails from your brand engaged and subscribed is essential for business. Keeping track of your unsubscribe rate helps you identify email list health and content performance.

Email Marketing 97

Email Marketing Click Rate Open Rate CTR 97

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Litmus

NOVEMBER 15, 2022

Trends in Email Engagement [Infographic]. How much of an impact has Apple’s Mail Privacy Protection (MPP) had on email marketing since its September 2021 release? When’s the best time to send an email campaign based on your unique audience? Read on for a preview of what’s happening in email engagement.

Trends 89

Trends Privacy Protection Privacy Analytics 89

Litmus

OCTOBER 28, 2022

And just like that, Litmus Live 2022—the premier email event of the year—is over. We had a blast connecting with email geeks from all over the globe, especially our speakers, who left us with tons of ideas and inspiration to fuel our own email program. When it comes to displaying data in email, should you be using images?

Open Rate 83

Open Rate Privacy Protection Marketing Management Click Rate 83

Litmus

OCTOBER 14, 2021

The beauty of email marketing is you can immediately see results—and we often take that for granted. Then I worked for an email agency called e-Dialog to do email targeting and segmentation, and the results were instant. Top email reports every company needs to have. Email list health. Healthy email list.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

DotDigital

NOVEMBER 5, 2021

Remember when GDPR was announced and everyone thought it was the beginning of the end of email marketing? There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address.

Privacy Protection 52

Privacy Protection Privacy Work Management Opt-out 52

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. When to do an email marketing check-up. Consistent email engagement and deliverability.

Budget Programs 61

Budget Programs Deliverability CAN-SPAM Privacy Protection 61

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):

Email Marketing 89

Email Marketing Design Trends Work Management 89

Litmus

JULY 28, 2021

In email, your first impression is made up of three parts: the sender or from name, the subject line, and the preview text. Everyone remembers the from name and subject line as your email service provider (ESP) won’t let you send an email without them. And ensure you send the perfect preview text for every email in every inbox.

Click Rate 120

Click Rate Privacy Protection Paid Search Agency Open Rate 120

Litmus

MARCH 16, 2020

The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Better email experiences for everyone. Strict anti-spam laws are not the death of email—they make it better. The result? Let’s take a look. .

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. With a few months behind us, how did it really affect email marketing? What has Apple done and what does it mean for email marketing? Below is a recap of our answers to some of the top questions from the webinar. Got more questions?

Privacy Protection 98

Privacy Protection Privacy Webinar Metrics Deliverability 98

Salesforce Marketing Cloud

APRIL 15, 2024

Hear from the experts How should you consider email open metrics? What are the next steps for email engagement? When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

SEPTEMBER 30, 2021

The biggest concern about that for marketers has been Mail Privacy Protection. But what about Hide My Email? Hide My Email is exactly that. Hide My Email is what it says it is: It allows people to hide any of their email addresses (e.g., In other words, each fake email is used only once.

Email Marketing 86

Email Marketing Privacy Protection Privacy Paid Search Agency 86

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9

Marketing Automation Services 142

Marketing Automation Services Enterprise Management Work Management Marketing Management 142

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why. Sync up with your team.

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Planning 91

Scoop.it

FEBRUARY 28, 2023

Interactivity, hyper-personalization, and increased focus on customer data security hit the right chord with the email subscribers in the last year. In the coming years, we will witness some new trends entering the world of email marketing. Moreover, it enhances email deliverability and sender reputation.

Email Marketing 95

Email Marketing Trends Lead Ranking Planning 95

Litmus

FEBRUARY 27, 2024

You could easily manage advertising retargeting efforts or trigger the right kind of emails based on the data you’ve collected. The email data privacy landscape is ever-evolving It all started with Google’s plan to end third-party cookies by 2024 remains a key element of its Privacy Sandbox. It’s not so easy anymore.

Sales Management 85

Sales Management Opt-out Privacy Opt-in 85

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. Responsive or hybrid email design makes all the difference! What is hybrid email design?

Design 115

Design SEM Class Mobile Marketing 115

Litmus

JULY 7, 2021

So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone. Here’s why you should start your holiday email planning now.

Planning 105

Planning Deliverability Privacy Protection Email Campaigns 105

Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. The state of email analytics in 2021.

Webinar Metrics 135

Webinar Metrics Click Rate Deliverability Open Rate 135

Litmus

SEPTEMBER 30, 2022

Aiming to improve email marketing performance and see more results from your campaigns? Read on for nine ways to improve your email performance, and catch all their insights on-demand with the full webinar. But popular as they may be, open rates aren’t the email metric that accurately indicates that’s happening. Unsubscribes.

Webinar Metrics 99

Webinar Metrics Email Marketing Deliverability Work Management 99