CAN-SPAM, Deliverability and Privacy Protection

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. How can you do that? Litmus Email Analytics.

Privacy Protection

Privacy Protection Privacy Open Rate Deliverability

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Litmus

SEPTEMBER 16, 2021

Apple’s Mail Privacy Protection news continues to be a source of confusion, questions, and more for email marketers like you. In this blog you can see top questions and their answers, but check out the full recording for everything covered. Since we can’t rely on opens, what do you recommend?

Privacy Protection

Privacy Protection Privacy Webinar Metrics Open Rate

The State of Email Marketers’ Tech Stack

Litmus

APRIL 18, 2024

Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team. The journey of an email from creation to sending takes hours of behind-the-scenes effort.

Email Marketing

Email Marketing Marketing Automation Services Work Management Planning

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

OCTOBER 21, 2021

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( I was a Quality Control Specialist, mainly processing suppression files for the hundreds of affiliate marketers we worked with and helping us maintain compliance with the CAN-SPAM Act which went into effect a few years prior.

Deliverability

Deliverability Privacy Protection Privacy Conference

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? Your report is based on the last 90 days of activity tracked with Litmus Email Analytics tracking codes—and continues to evolve as you send more tracked emails until Mail Privacy Protection goes into effect. And it goes live as early as next month.

Privacy Protection

Privacy Protection Privacy Open Rate Deliverability

Data Privacy,Protection and Compliance from Silverpop Amplify

ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Want to learn more about my session and what you need to be aware of in the ever-changing world of data protection and privacy?

Privacy Protection

Privacy Protection Privacy Deliverability CAN-SPAM

Email marketing strategy: A marketer’s guide

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy

The Ultimate Email Checklist: 29 Things to Check Before You Send

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. These email mistakes are just skimming the surface of all the potential mishaps that can happen. Spam complaint rate.

Deliverability

Deliverability CAN-SPAM Privacy Protection Churn Rate

Email Benchmarks for Building Product Marketers

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun!

Advertising Benchmark

Advertising Benchmark Email Marketing Privacy Protection Ad Building

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

Litmus

JULY 8, 2021

Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Email marketing campaigns can be felt individually in the short term—as well as cumulatively over the long term as part of your overall email program. Spam complaints and complaint rate. See more of the email picture.

Webinar Metrics

Webinar Metrics Deliverability CAN-SPAM Co-Registration

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Litmus

AUGUST 2, 2021

You can access the full recording at any time and read the Q&A below. While we don’t know the exact rules and regulations in countries like Italy, see if you can contextualize where your subscribers are in their journey with your brand. Where can we get more information on applying BIMI to our emails? Newsletters.

Webinar Metrics

Webinar Metrics Privacy Protection Trends Privacy

Our Top 6 Takeaways from Litmus Live 2022

Litmus

OCTOBER 28, 2022

When asked how Apple Mail Privacy Protection (MPP) impacts deliverability , Meyers explained what open rates really indicate. We’re seeing some changes in the way open rates look: inflated in some cases, and in others, a drop—which would tell you, your mail is probably going to the spam folder. A solution to this?

Open Rate

Open Rate Privacy Protection Marketing Management Click Rate

Is Your Email Program Health Great or in Need of Help? [Checklist]

Litmus

JUNE 28, 2021

It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. That unnoticed, unresolved issue can reveal itself in unsettling symptoms: poor engagement, customer complaints, lost revenue, and more. Can you confidently mark each of these off? Consistent email engagement and deliverability.

Budget Programs

Budget Programs Deliverability CAN-SPAM Privacy Protection

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Strict anti-spam laws are not the death of email—they make it better. It shouldn’t. The result? Let’s take a look. .

Privacy

Privacy Email Marketing Privacy Protection CAN-SPAM

The Ultimate Guide to Preview Text

Litmus

JULY 28, 2021

Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. The preheader text had to be visible in your email so as not to land in the spam folder. But if yours doesn’t, you can add it at the top of your code right after the <body> tag like this: . <body>

Click Rate

Click Rate Privacy Protection Paid Search Agency Open Rate

What is email marketing and how are platforms helping brands succeed?

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. When it comes to technology, maturity can be a disadvantage.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

Need An Email Engagement Boost? Expert Advice From Trailblazers

Salesforce Marketing Cloud

APRIL 15, 2024

How can you make the most of your click data? Positive email engagement can look different to different marketers. While open rates remain a KPI we keep our eyes on, it’s essential to note that it may not always reflect direct subscriber interactions, due to privacy measures. Why is personalized content important?

Webinar Metrics

Webinar Metrics Click Rate Open Rate Blast Campaigns

20 Email Metrics & KPIs to Measure Success and Drive Action

Litmus

JULY 20, 2021

When you hit “send,” the hard part is over, and you can sit back and wait for the results to roll in so you can judge whether or not the email you sent was successful. This is great because the better you can track, the better you can optimize. In turn, this can improve overall marketing effectiveness.

Webinar Metrics

Webinar Metrics Click Rate Deliverability Open Rate

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

Litmus

JULY 7, 2021

If you have a few holiday email campaigns to manage, then the time you need to approve everything can start to wrack up. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. Warming up your IP before increased send volume protects deliverability.

Planning

Planning Deliverability Privacy Protection Email Campaigns

6 Ways to Privacy-Proof Your Email Program

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. How can you put this into practice?

Privacy

Privacy Opt-out Contingency Planning Opt-in

9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Litmus

SEPTEMBER 30, 2022

For starters, Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. On top of that, Paxton Nicholas, Deliverability Ops Team Lead, HubSpot says many people don’t realize that open rates can be inflated by bots.

Webinar Metrics

Webinar Metrics Email Marketing Deliverability Work Management

Holiday Email Marketing Tips to Stand Out in the Competition

Scoop.it

NOVEMBER 3, 2022

You can use different tools to facilitate the segmentation strategy. Accordingly, you can then segment the people. You can target this list and encourage them to finish their shopping earlier. Plan a pre-holiday survey so that you can understand your subscribers better. Acquire new leads ahead of the Holidays.

Email Marketing

Email Marketing Tips Planning Deliverability

Why You Should Be Using Responsive Email Templates

Litmus

APRIL 22, 2022

This is important not only for brand consistency, but also for the fact that 60% of emails are viewed on mobile devices, although it remains to be seen how Apple’s Mail Privacy Protection (MPP) will ultimately impact this behavior. These can be very simple to implement or quite complex, depending on adjustments needed.

Template

Template Privacy Protection Mobile Marketing Click Rate

18 Subject Line Tips from Experts to Win Email Opens

Litmus

JUNE 17, 2021

How can you make your email stand out from the sea of emails in your subscribers’ inboxes? And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. The truth is, spam trigger words are a thing of the past. Try Litmus Spam Testing today.

Open Rate

Open Rate Tips CAN-SPAM Click Rate

Privacy Report 2020

Goolara

FEBRUARY 26, 2019

Recent legislation, both internationally and in the United States, is primed to change the parameters regarding what information about a person you can or can’t collect, and the limitations on what you can do with that information. The California law applies only to for-profit businesses, so nonprofits can breathe easy.

Privacy

Privacy CAN-SPAM Privacy Protection Act-On

9 Expert Tips to Improve Email Marketing Performance

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing

Email Marketing Deliverability Tips Work Management

Foundations of Data Privacy in Email Marketing

Litmus

MARCH 8, 2024

2021: Apple’s Mail Privacy Protection (MPP) comes into effect on September 20, 2021. 2023 : Apple introduces Link Tracking Protection (LTP) as part of its iOS 17 release on September 18, 2023. 2024 : Gmail and Yahoo institute new deliverability rules starting February 2024.

Privacy

Privacy Marketing AI Email Marketing Data Hygiene

B2B Marketing Zone

Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

[Confessions of a Marketer] Apple Mail Privacy Protection (MPP): Webinar Recording + QA

Webinars

Trending Sources

The State of Email Marketers’ Tech Stack

Webinars

Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Introducing the Apple Audience Report: How Many of Your Subscribers Use Apple Mail?

Data Privacy,Protection and Compliance from Silverpop Amplify

Email marketing strategy: A marketer’s guide

The Ultimate Email Checklist: 29 Things to Check Before You Send

Email Benchmarks for Building Product Marketers

Holistic Email Metrics Matrix: Are You Seeing the Whole Picture?

2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A

Our Top 6 Takeaways from Litmus Live 2022

Is Your Email Program Health Great or in Need of Help? [Checklist]

Predictions for the Future of Email Marketing: Why It’s Time to Embrace Stricter Privacy Laws

The Ultimate Guide to Preview Text

What is email marketing and how are platforms helping brands succeed?

Need An Email Engagement Boost? Expert Advice From Trailblazers

20 Email Metrics & KPIs to Measure Success and Drive Action

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)

6 Ways to Privacy-Proof Your Email Program

9 Expert Tips to Improve Email Marketing Performance: Webinar Takeaways

Holiday Email Marketing Tips to Stand Out in the Competition

Why You Should Be Using Responsive Email Templates

18 Subject Line Tips from Experts to Win Email Opens

Privacy Report 2020

9 Expert Tips to Improve Email Marketing Performance

Foundations of Data Privacy in Email Marketing

Stay Connected