KoMarketing Associates

APRIL 14, 2016

Starting a content marketing program from scratch is right up there on the list. It’s common for these fledgling companies to skip or minimize proven growth marketing activities in favor of first “perfecting” the product. Data shows content marketing is a long game requiring consistent, strategic investment. Beginnings are hard.

Startups 120

Startups Work Management Marketing Management Content Marketing 120

Roketto

APRIL 3, 2018

What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. Learn About the Top Marketing Strategies in 2018. Aren’t sure where to start when it comes to email marketing? Continue reading to learn some key email marketing best practices.

Newsletter 64

Newsletter Email Marketing Practices Best Practices 64

Outbrain

JANUARY 16, 2019

Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment. Incorporate a sense of urgency with time-sensitive phrases.

Email Marketing 38

Email Marketing B2B Marketing Tips Webinar Metrics 38

Optinmonster

MAY 29, 2024

Over 25+ million websites use one of my marketing products to grow and compete with the big guys. million small businesses use us to drive their email marketing campaigns! I know a thing or two about how to grow and market a business. What is Email Marketing? What is Email Marketing?

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Martech

JUNE 3, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: I am working on a Fourth of July email campaign for a large ecommerce tech company. How can I make the email stand out? I am trained with MarTech content.

Email Marketing 87

Email Marketing Merchandising Urgency Marketing Best Practices 87

Single Grain

JUNE 23, 2023

Email marketing remains one of the most powerful tools for businesses to connect with their audience and drive conversions. However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

Salesforce Marketing Cloud

FEBRUARY 19, 2024

That’s where email marketing for small business really comes into play. For small businesses, this is an opportunity to design email marketing campaigns that truly connect with customers. Table of contents Why is email marketing essential for small businesses? Let’s take a look.

Small Business Marketing 113

Small Business Marketing Email Marketing Planning Business 113

Optinmonster

APRIL 5, 2023

47% of email recipients open an email based on the subject line alone. At the same time, 69% of email recipients report emails as spammy based solely on the subject line. In other words: your subject lines can make or break your email marketing campaigns. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Litmus

JUNE 10, 2024

Yes, email personalization like this is simple and easy to do if you have the right ESP. It’s become a popular tactic because we know email marketing personalization is good for business. That takes a lot of time, effort, and data that many email marketers don’t have. This is a sentiment many email marketers share.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Porch Group Media

JANUARY 19, 2021

Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Optinmonster

NOVEMBER 22, 2023

Do you want to improve your email copywriting and make more sales? Great email marketing is one of the best ways to improve conversion rates. Even the most talented writers can struggle to perfect their email marketing copy. million users trust our marketing expertise. What Is Email Copywriting?

Copywriting 103

Copywriting Email Marketing Planning Paid Search Agency 103

Scoop.it

NOVEMBER 3, 2022

To make the most of the purchase intent in this peak season, you must build effective email marketing campaigns that will appeal to all your prospects and customers. Here are some Holiday email marketing tips that will let you stay ahead of the curve. Try to solve the user’s challenges through your emails.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 64

Tips Opt-out Opt-in Click Rate 64

Porch Group Media

DECEMBER 9, 2019

The Current State of Email Marketing. Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. The biggest email marketing challenge is competition for attention in the inbox (45 percent).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Single Grain

JUNE 1, 2021

Another is that, just like any other business, SaaS companies need to market their products to find new leads and customers. This often includes cold email campaigns. . Ultimately, it comes down to writing an email that appeals to and answers the call of the person receiving it. Next, dig a bit deeper.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

Martech Advisor

JANUARY 15, 2020

Despite the growth in the number of information sharing channels, email marketing is still regarded as the best laser focus tool to approach prospective parties and clientele. Read on to get the recommendations by Morris Edwards, Web developer & Marketing Strategist,Awebstar. Best time to Send Email Campaigns.

Response Rate 98

Response Rate Email Marketing Urgency Marketing Open Rate 98

Optinmonster

APRIL 9, 2024

Are you not seeing the results you expect from your email marketing campaigns? Wondering if you are making mistakes that might be hurting your email conversions? A lot of marketers fall into the trap of setting up an email marketing campaign, but not applying the right strategies to succeed in their goals.

Email Marketing 102

Email Marketing Planning Work Management Marketing Management 102

Sharpspring

SEPTEMBER 29, 2021

One of the biggest challenges when it comes to deciding upon frequency for your email marketing campaigns is striking the right balance between too many emails and too few. Your leads are already inundated with messages, so to capture their interest, your campaigns must go out at the right time. The result?

Email Marketing 81

Email Marketing Campaigns Work Management CAN-SPAM 81

Predictive Response

NOVEMBER 23, 2022

The task of designing your next email campaign can be a fun and challenging. You will want your custom email design to stand out. Keep in mind, your email design should be standard and reflect your brand’s image. This does not mean that it should be boring and look like every other email you receive. .

Design 52

Design Examples Urgency Marketing Template 52

Scoop.it

MARCH 3, 2022

As a marketer, you need to keep your business at the top of your customer’s minds. This is where email newsletters come in handy. Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing? Do you know 31% of B2B marketers find email newsletters the best strategy for lead nurturing?

Newsletter 80

Newsletter Email Marketing Top of Funnel Paid Search Agency 80

SnapApp

NOVEMBER 22, 2016

Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that. Marketing automation tools also allow us to better serve our customers by sending meaningful, targeted content that really makes a difference in their lives. Segment, Segment, Segment. Include a CTA.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Email Marketing Automation 48

Huptech Web

OCTOBER 20, 2023

Effective Marketing Strategies to make your Business stand out and How does Huptech Web contribute to driving e-commerce success? An omnichannel marketing approach ensures consistent customer experience across all these touchpoints. Clean-Up Inactives: Remove unengaged subscribers for better deliverability.

Paid Content 52

Paid Content Marketing & Strategy Landing Pages Mobile Advertising 52

SendX

OCTOBER 23, 2018

You’re probably no stranger to the fact that subject lines play a HUGE role in deciding the success of your email marketing campaign. Consider this: 47% of email recipients open emails based on the subject line alone. We can’t help but look at the next segment to close out that cliffhanger.

Best Practices 224

Best Practices Digital Marketing Funnels Top of Funnel Webinar Metrics 224

Optinmonster

NOVEMBER 16, 2023

Your email marketing campaigns can only be effective if they’re getting opened in the first place. At OptinMonster , we’re experts on all things related to email marketing. You’ll learn how to optimize your email marketing strategy and get more eyes on your email messages.

Open Rate 100

Open Rate Tips CAN-SPAM Segmentation 100

ConvertKit

DECEMBER 31, 2019

Here are some ways to determine what a smart lead magnet might be for your audience: Run a survey of your existing readers using a free tool like Google Forms or SurveyMonkey by linking to the survey from your content, on social media, or within an email campaign that asks readers what challenges they’re facing today.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107