Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Optinmonster

AUGUST 13, 2021

ActiveCampaign is one of the most popular platforms for email marketers and websites. That said, there’s plenty of competition on the market where you may find better deals and more value for your money. ActiveCampaign is a reliable email marketing tool that prides itself as the #1 automation platform for eCommerce.

Small Business Marketing 69

Small Business Marketing Pricing Price Features 69

Optinmonster

DECEMBER 18, 2023

Transactional emails are not only an important part of your email marketing. No matter what type of website or eCommerce store you run, SendLayer will keep your transactional emails going smoothly. SMTP.com SMTP.com is one of the most powerful email delivery services on the market.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Work Management Marketing Management 69

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. In this article, we’ll go over how to create a marketing strategy that brings you email marketing success. What Is An Email Marketing Strategy?

Email Marketing 91

Email Marketing Marketing Strategy Marketing & Strategy Work Management 91

SendX

JUNE 10, 2020

Of course, email marketing is working at a top-notch rate. SendX SendX Dashboard So, when you are employing any tool for marketing, you want to be sure that it is the best of the best, and that nothing should go down the drain. SendX is one such intuitive email marketing tool that is both trustworthy and affordable. Don’t worry!

Small Business Marketing 195

Small Business Marketing Marketing Automation Services Budget Programs Tools 195

SendinBlue

APRIL 19, 2021

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Marketing Automation B2B Sales 95

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

Deliverability 103

Deliverability CAN-SPAM Work Management Domain 103

Optinmonster

JULY 26, 2021

HubSpot offers powerful and seamless integrations to popular marketing, sales, and lead generation tools. Constant Contact is the best email service provider (ESP) on the market. They offer a robust business email setup with a high deliverability rate. Custom triggers and actions for automation recipes. Constant Contact.

Hubspot 84

Hubspot CRM Work Management Marketing Management 84

ConvertKit

FEBRUARY 9, 2021

Even if they’re sent from brands and creators you admire and often buy from, their marketing efforts have completely missed the mark and they’re just hitting you with everything they’ve got. In fact, according to DMA , 77% of email marketing ROI came from segmented, targeted, and triggered campaigns in 2015. You’re not invested.

Segmentation 121

Segmentation Tagging Trigger Marketing Click Rate 121

Optinmonster

JUNE 24, 2021

AWeber has become one of the most popular email service providers (ESPs) on the market. But like all marketing tools, it may be lacking key features that your business is looking for. ” So, like a lot of marketers, you might also be tempted to select the ESP with the lowest pricing to start with. How to Choose an ESP.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

Optinmonster

APRIL 13, 2021

Based on these factors, we’ve listed out the top WordPress newsletter and email marketing tools. And to make it convenient, we’ve categorized it according to your newsletter marketing journey: Grow Your Email List. The first step in newsletter marketing is to collect leads and grow your subscriber list.

Newsletter 78

Newsletter Broadcasting Best Practices Work Management 78

TrustRadius Marketing

DECEMBER 9, 2019

Enter email marketing software. Email marketing is designed to help a company manage consumer interactions?—you The intention of effective email marketing will create loyalty, boost brand recognition, and drive sales. However, many marketing automation platforms can also function as email marketing solutions. .

Comparison 52

Comparison Enterprise Management Marketing Automation Services Work Management 52

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “For Every $1 You Spend on Email Marketing ??,

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

Outreach

AUGUST 24, 2021

Email marketing is a core element of the buyer journey, serving as one of the earliest touchpoints in the sales cycle (at Outreach, we refer to the optimized series of such touchpoints as Sequences). A “response” can be any form of contact triggered by the email, such as a reply or a returned call. Ecommerce 15.7% Gaming 21.1%

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SendX

MARCH 12, 2021

Writer and Podcaster David Perell, says that “Email Marketing is like plumbing. Lessons from running my business: 1) Email marketing is like plumbing. So we have handpicked the top 10 that we believe are reliable and best in the market. Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software.

Enterprise Management 259

Enterprise Management Email Marketing Paid Search Agency Work Management 259

Mailmunch

MAY 28, 2021

It helps your business maximize its marketing budget and boosts every aspect of your marketing strategy. When a consumer visits your site and takes action, it triggers an email response. According to digital marketing experts, retargeting is one of the most effective ways to convert consumers. Source: Instasent.

Paid Content 59

Paid Content Top of Funnel Marketing Budget Work Management 59

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation is a digital marketing strategy that involves sorting your leads into groups with similar characteristics, needs, or interests. What Is Lead Segmentation? Why Is Lead Segmentation Important?

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? Let’s talk about why you should consider free email marketing services for your brand. What is Email Marketing? Email marketing is crucial to the success of any business. How to Choose the Best Free Email Marketing Software?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? Ecommerce Integration, Workflow. Event Management, Deliverability. billion in 2019. Forever free.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers to their problems lie), you must understand what solutions your target audience is searching for first. What’s that, you ask?

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. In order to market your email list (where the answers lie), you must understand what solutions your target audience is searching for first. What’s that, you ask? Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Litmus

FEBRUARY 17, 2021

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. Makes outreach a breeze. Ensure a great subscriber experience.

Automation 85

Automation Marketing Automation Services Work Management Budget Programs 85

SendX

MAY 17, 2021

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. I’m going to talk about email marketing as the most efficient marketing channel for your yoga studio. Why Is Email Marketing An Efficient Channel?

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

Optinmonster

APRIL 28, 2021

When you run a marketing campaign, you’ll likely see that some people respond while most of them ignore it. Follow-up email marketing campaigns for subscribers. That’s the Marketing Rule of 7 created in the 1930s when movie studios found that they needed to advertise 7 times before a person watched their movie.

Campaigns 78

Campaigns Rules Display Custom Publishing 78

SendinBlue

MAY 15, 2019

Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences and drive more conversions. Email automation is one of the aspects of Marketing automation , that allows you to build scalable and repeatable processes where your most manual and repetitive tasks are automated.

Automation 58

Automation Lead Ranking Marketing Automation Services Lead Scoring 58

SendX

OCTOBER 8, 2020

Mailchimp has been wooing marketers with their easy to use interface, beautiful templates for a long while. And not so long ago, it became more than just an email marketing software. Mailchimp is a good option only if: You need a ‘Forever Free’ Plan: Another major plus for the beginner marketer. Not suited for eCommerce.

Analysis 195

Analysis Marketing Automation Services Enterprise Management Work Management 195

Martech

JUNE 3, 2022

Despite being so well-established, email marketing continues to attract more investment. For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9

Marketing Automation Services 136

Marketing Automation Services Enterprise Management Work Management Marketing Management 136

Optinmonster

JULY 6, 2021

Plus, if a returning customer does not opt into marketing emails each time they purchase something, Shopify will automatically tag them as ‘transactional’ and unsubscribe them from marketing emails. You can then trigger automated emails to new subscribers to welcome them to your brand.

API 59

API Template Rules Click Rate 59

Optinmonster

DECEMBER 14, 2021

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Sales Tools.

Marketing Automation Services 123

Marketing Automation Services Budget Programs Enterprise Management Work Management 123

Hubspot

DECEMBER 9, 2015

A few weeks ago, we deliberately unsubscribed 250,000 people from HubSpot's Marketing Blog -- people who had opted in to receive emails about new content we published on the blog. Email deliverability experts can be so clever, huh? Why Graymail Hurts Marketers. 2) We Eliminated the Marketing Blog's "Instant" Subscription.

Hubspot 28

Hubspot Email Marketing CAN-SPAM Deliverability 28

Delivra

OCTOBER 9, 2018

No matter the marketing objective you’ve set for the quarter—whether it’s increasing sales, growing market share, increasing brand awareness or improving employee relations, it relies on your ability to get in front of your audience. In other words, marketing automation allows you to reach your goals more effectively with less effort.

Email Campaigns 45

Email Campaigns Automation Campaigns Marketing Automation Services 45

Litmus

APRIL 10, 2024

What would your email marketing team do with $650,000? Transactional emails are messages that relate to the exchange of goods and services—specifically, ecommerce emails like receipts, shipping confirmations, invoices, password reset requests, support interactions, or legal notices. This applies to subscriptions and memberships, too.

Optimization 91

Optimization Top of Funnel Opt-out CAN-SPAM 91

SendX

NOVEMBER 26, 2020

From social media, to display ads, to mobile app ads, to video ads, we have seen multiple marketing channels become extremely popular and widely used in recent years. Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. Unfortunately, no.

Email Campaigns 195

Email Campaigns Campaigns CAN-SPAM Marketing & Strategy 195

Optinmonster

APRIL 5, 2023

In other words: your subject lines can make or break your email marketing campaigns. Avoiding Spam Filters : Certain words and phrases can trigger spam filters, causing your email to be marked as spam and potentially end up in the recipient’s spam folder or not being delivered at all. This can increase open rates and engagement.

Open Rate 145

Open Rate Best Practices CAN-SPAM Urgency Marketing 145

Hubspot

JUNE 7, 2012

Here are a few more advanced tips for marketers looking to kick their email expertise up a notch. If you’re sending quality content to a healthy list, it only helps your email deliverability -- and your Sender Score ! Static email lists are pretty common in email marketing. You’re sultan of the subject line.

Email Marketing 28

Email Marketing Tips Ad Frequency Planning 28

Hubspot

MAY 31, 2012

We've already made the case for list segmentation in email marketing , and we sure hope you've bought in. You know your ol' pal revenue -- he's the whole reason you're doing email marketing in the first place, right? Ecommerce companies ? Still in need of a little refresher on the merits of email list segmentation? 1) Geography.

Segmentation 28

Segmentation Top of Funnel Lead Scoring Lead Ranking 28