Hubspot

DECEMBER 4, 2019

Stories across a variety of platforms — including Instagram, WhatsApp, Tik Tok, and Facebook — are all considered ephemeral content. For instance, one way social media planning tool Buffer uses ephemeral content is by holding Q&A sessions on Instagram Stories. So why is it so popular, and why should you participate?

Content 80

Content Impressions Paid Search Agency Social Media 80

Digital B2B Marketing

MAY 7, 2012

Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. At the end of a year, that has likely grown to 250 or 300, plus your tweets, Facebook posts, Pinterest images and more. Does your social media plan have the time it needs to be successful?

Budget Programs 100

Budget Programs Social Media Curation Case Study 100

RebelMouse

JULY 13, 2018

The extra attention on marketers from Google comes at a time when many publishers and brands have grown weary of social platforms like Facebook, Twitter, and Instagram. Publishers should definitely test this new feature and compare results to previous strategies. What It Means: This is an exciting update from Google.

Work Management 66

Work Management Marketing AI Paid Search Agency Google 66

Outgrow

MAY 14, 2020

The ad campaign that inspired you deeply, or the Facebook ad that reminded you about that beautiful watch you saw last month – amazing, isn’t it? Digital advertising is the present and it definitely claims the future! Furthermore, it deals with media planning & buying, innovation, content, and design.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? Social media definitely pays off, but you’ve got to focus on the approach not the tools.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Brandpoint

MAY 26, 2022

Manufacturing markers also cited social media as a growing industry trend, suggesting the need to form strategic social media plans to help set manufacturing companies apart from their competitors. Whichever forms of video you decide to create, make sure to utilize social media as a tool to get your videos seen by more people.

Paid Search Agency 62

Paid Search Agency Video Marketing Companies Planning 62

Hubspot

MARCH 4, 2020

The best way to combat these issues is through media planning. Based on this definition, it’s clear media planning has many moving parts — this is why the process can be difficult to get right. Benefits of Media Planning. Conducting analyses to measure the success of your media planning process.

Media Plans 100

Media Plans Planning Media Work Management 100

Hubspot

JANUARY 23, 2020

Price: Free plan, then $19-$599/mo. Additionally, Zapier lets you import a subscriber list from Facebook and Eventbrite, as well as Google Sheets. If your core job function is running email marketing from multiple accounts, looking into Campaign Monitor is definitely a good idea. Price: Free plan, or $800/mo.

Work Management 93

Work Management Marketing Management Budget Programs Software 93

RebelMouse

NOVEMBER 14, 2018

presidential election and Facebook's data-misuse scandal. This damaging shadow prompted Facebook to launch its so-called "family and friends" algorithm update in January to rebuild trust with its users. Both Facebook and Google debuted features in 2018 to make it easier for publishers to sell subscriptions.

Bundling 40

Bundling Paid Search Agency Cable Advertising Agencies 40

Outgrow

DECEMBER 9, 2020

They are experts in communication and media planning, advertising, data analytics, online media, and more. Additionally, they ran Facebook canvas ads, lead generation ads, and Google search ads. If you are specifically looking for Google Adword services, then you can definitely knock their doors.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Hinge Marketing

OCTOBER 9, 2013

Our research bears this out: management consulting firms lag high-growth companies in their use of techniques such as LinkedIn, Twitter and Facebook, along with other digital marketing techniques such as blogging, search engine optimization, e-newsletters, pay-per-click advertising and use of YouTube. Custom-Build Your Social Media Strategy.

Marketing Management 48

Marketing Management Consulting Social Media Social Marketing 48

Adobe Experience Cloud Blog

AUGUST 9, 2012

By having an initial meeting to determine key definitions, you can pave the way for increased productivity through having specific goals in place. 3) Define your strategic social media goals. Create an abstract, or manifesto that you can share to the rest of your social media teams. 4) Define project stages.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 11, 2010

We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book. We have some other craziness planned, too, and we’ll want to bounce ideas off of you, solicit your genius for marketing the book, and all that stuff. Can't wait to see you on Facebook!

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Industrial Marketing Today

APRIL 28, 2010

It is definitely worth watching and it may just inspire you to find your own blogging style. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. Look on facebook.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? The time investment required for social media before you see a benefit is a barrier.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. IMO, content is still the king in B2B lead generation, sales and marketing need to agree on a unified lead definition and figure out how best to use relevant content in driving sales.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. With the rising popularity of social media in B2B marketing, it is now more a method of tracking your friends or fans on Facebook, LinkedIn and/or Twitter.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Social media allows big companies to act small again. Facebook Fan Pages are email newsletters with smaller pictures.

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Did you catch that part about being transferable and sub-licensable? Will they pursue you?

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

FEBRUARY 11, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? link] A major setback would definitely be losing the centralization of the app store, but developers are pro at monetizing. Everything.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. link] Ian Greenleigh Great post, Kevin. Have you tried out Flowtown? link] Henry Great post.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? They just go out and get on Facebook because one of their kids said they should. (ok, They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5. Very useful.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 3, 2010

Facebook, of course. Ironically, Facebook itself started as humble website. But, for all its foibles and fairytales, its growth and groan-inducing missteps, Facebook and its leadership have known for a long time that websites are yesterday’s technology – they are just now getting around to twisting the knife.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 11, 2010

.&# But, I’m excited by the possibilities, eager to get our kids set up in what I think will be a terrific situation, fired up about our new home, and eager to get integrated into the Indiana social media community. Definitely. In social media, and in life you have to embrace a simple concept: Nothing Ventured, Nothing Gained.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

JUNE 17, 2010

My best to you, EJ [link] Jackie Adkins FPT is definitely an interesting metric, one I'd never really considered yet, but I'm still not sold on it, to be honest. Love the FPT metric too. Thanks for the post! As you said, there are just so many other factors.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media – even a simple reputation monitoring program – is a time intensive proposition that requires daily vigilance. Social Media is Fast False. Social media is by definition slow. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 6, 2010

Seek Content Inspiration Creating successful social media content isn’t just status updates. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. I'll definitely give this a try! Take your top keywords (including your company name, product name, etc.) Content from your competitors?

Paid Content 146

Paid Content Ad Building Branding Brand Identity 146

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Industrial Marketing Today

JUNE 29, 2010

Definitely not.” Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Get the free “Step-by-Step Guide to Website (re)Design” now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Convince & Convert

SEPTEMBER 21, 2010

Bonus: My list of social media monitoring tools that I collect to share with others and test myself. I don’t think I’ve seen that happen in any of my accounts but I’ll definitely be double checking and looking out for it now. applications like Facebook, Twitter, Skype, etc.

Social Media 158

Social Media Media Paid Content Work Management 158